All About Hair...and So Much More.

Send Danise a Text Message. Building a brand identity is not an easy task. Your logo design, brand messaging, brand colors, and brand fonts all must come together to tell the story of your brand.  And that story must resonate with your audience. No pressure. So let’s see if we can demystify just one part of that process: picking the perfect fonts for your brand. The perfect brand fonts should: ● ...

Send Danise a Text Message. If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand. Ask yourself: ·       Why did we start this business? ·       What are beliefs and values that are important to us as a company? ·       What do we do better than anyone else? ·       What makes us s...

Send Danise a Text Message. Today we talk with my friend, April Cox, about what it takes and what it actually looks like to become a brand educator.  If you'd like to connect with April, here is her Instagram link:  @coxcut5 Pros of being a brand educator in the beauty industry include: Opportunities to travel: Many brand educators are required to travel to different locations to educate othe...

Send Danise a Text Message. Today's episode is a throwback of one of our most popular episodes...it will help kickstart your new year and new goals! I know we coach on the client consultation a lot! But the consultation is truly the most important part for setting you and your client up for a successful service. Let me share with you five easy steps to remember to cover all your bases. I like...

Send Danise a Text Message. Statistics show only a small percentage of hairstylists are living a comfortable life. While the other 80% are struggling to make ends meet. Today I will break down the top 5 qualities the most successful hairstylists seem to have in common. So these are the five qualities of a successful hairstylist. Where do you rank yourself ? Is 2023 the year that you’re going to pr...

Send Danise a Text Message. PITCH IN.  Train your staff and front desk to be aware when another stylist is having a hard time keeping up, for whatever the reason. Make it common practice to help out. Coworkers should always be prepared to sweep up hair, shampoo a guest, or even finish a coworker’s customer by blowdrying.  FESS UP.  Always admit you’re running late. When your customer arrives, tell...

Send Danise a Text Message. You know who we’re talking about…she’s the one who never has anything nice to say about anyone else and is constantly complaining. Don’t let her bad vibe crush your zen attitude. Don’t succumb to the power of gossip.  It’s a rare person who isn’t at all interested in gossip, but next time one of your coworkers is telling all the dirty little secrets about another salon...

Send Danise a Text Message. When building relationships with clients, one of the most important and difficult things to do is handle complaints properly. Here are tips to help turn a client’s negative experience into a positive one. Be in the Moment Let the client know you can sense they are disappointed with how the design is looking. Ask them to offer feedback to what is specifically the problem...

Send Danise a Text Message. Success is about hard work and focusing on your numbers. Tracking your numbers is vital to your success and your paycheck. Write your goals down…goals should be 1. Specific 2. Measurable 3. Have a Deadline What are the most important numbers to be looking at? 1.     Increasing your Average Ticket. 2.     Number of Clients 3.     Number of Client Visits per Year 4.     A...

Send Danise a Text Message. About ready to give up your career and become a permanent beach bum? Read through these tips to help you combat burnout before you throw in the towel. GET OUT OF THE SALON:  First and foremost, take a break. Take a day, a weekend, or if you can, a week off. Sometimes that’s all it takes to reinvigorate you. CHANGE IT UP:  Add new services, redo your retail area, or chan...

Send Danise a Text Message. As a salon owner, you’ve had to navigate your way through the Covid shutdown and reopening. And today, continuing supply shortages, insanely high gas prices, and high consumer spending, are driving the highest inflation rates in decades.  The likelihood of our economy going into recession is high, and some economists say we are already there.  What's the big deal a...

Send Danise a Text Message. This podcast episode is a bit different…I’m going to read you an article that I cut out of a newspaper over 30 years ago and I’ve carried it around with me ever since…I’ve hung it on several vision boards, I’ve had it taped to my bedroom mirror and now I’ve got it hung on my bulletin board in my office. This article has been my reminder…kind of like my guiding light. I...

Send Danise a Text Message. When you are just opening up a salon…there are so many things to consider and make decisions about, like branding, décor, service menu, website, POS system, retail, compensation…so. Many. Things…But did you stop to consider that your business values are just as important as all those other things? In today’s podcast, we’re going to break down what values are and why the...

Send Danise a Text Message. This is the second part of last weeks episode…on how to fire someone. Last week we talked about a few ways to get it wrong …and how to set it up so you wouldn’t have to fire someone…if you haven’t listened to that, I suggest you go back and take a listen. ….. But then a few of you reached out to ask about how to actually go about firing someone correctly…because they ne...

Send Danise a Text Message. Is Firing Someone Bothering You? Here's What to Do Do you find yourself as the leader of your salon, having to let someone go? It can be that they aren’t fitting in to your culture, or that they have toxic & derailing behavior, or maybe you caught them doing something, like stealing or lying…Whatever the situation, firing team members can be stressful. What I&a...

Send Danise a Text Message. EP 121 Know Better. Do Better. If you’ve followed us in the past, you’ve probably noticed a big change…yes, we’ve changed our podcast name from "The Little Things" to "Salon Ownership Made Easy"! I’m so excited to go down this path and help my fellow salon owners with all those challenges that are stressing them out…you know, all.the.things… With so...

Send Danise a Text Message. April Cox is an American Board Certified Hair Colorist. She is also an Educator for Eufora International since 2005 as an Academy Instructor in Core Shapes for precision cutting and a Color Educator since 2016, with now just joining the curl team in 2020. These positions give her the opportunity to travel to salons and share education to inspire and share. She also earn...

Send Danise a Text Message.   This guitar-playing mid-west guy is taking our industry by storm...As owner of a 35-stylist commission salon, @sammyleehills has founded @hair.camp in the last few years because of his love of summer camp. He wanted the beauty industry to have this shared experience in a retreat-style format and break the mold of how our industry has "always" done things - b...

Send Danise a Text Message. EP 117:  The Real Customer Experience This episode is a little different. I’ve invited my twin sister Dana to join us to give us ‘real’ feedback by a real salon client. Dana Bush is a business professional that goes to the salon every four weeks, consistently. She’s not super demanding, however she does expect some basic customer service. She shares all the good and all...

Send Danise a Text Message. EP 118 Finding your Perfect Salon We’ve been discussing the somewhat nerve-wracking process of finding your first salon job. There is a quote by Anthony Robbins that says, “It’s in your moments of decision that your destiny is shaped.” This is true in selecting the first salon that you’re going to work in as well. Part of your job search will be finding a salon that is...

Send Danise a Text Message. Sometimes you meet someone who inspires you on all levels…today’s guest is one of those people. I met Paula a few years ago. And I felt an instant connection…you know when you just need to know someone on a deeper level? Yes, she’s that type of person…I think you will agree. Paula’s experience behind-the-chair, in distribution, as a public speaker, as an author and now...

Send Danise a Text Message. Searching for your first salon job can be exciting and rewarding, but it can also be a very anxious time too. During your job search, you’ll be learning a lot about the inner workings of the industry and yourself. Knowing how to get a job, keep a job and move up in your career are valuable. Combine your job search skill with your artistic talents and you’ll pave the way...

Send Danise a Text Message. As a salon owner, don't somedays seem like you're on a hamster wheel? 🐹☸️⁠ ⁠ What are the keys to your success? What's the magic formula? Why is it so hard on certain days? ⁠How to start working on your business, instead of in your business ⁠ On today podcast - find out the Top 3 Most Important things you can do to help in your salon success...⁠starting...

Send Danise a Text Message. Have you ever wondered if you should be an assistant straight out of beauty school or go directly behind the chair? What exactly does an assistant do? What are the expectations? We will talk about all the things... Listen to today's episode to find out more! ⁠ ⁠ Thanks for listening... ➡️ Don't forget to subscribe and leave us a review. We'd love to hear...

Send Danise a Text Message. Do you know why values are so important to the culture of your salon?⁠ ⁠ While we are not always aware of our own values, knowing what values are can actually help you make better decisions that benefit you and others in the long run.⁠ ⁠ Listen to today's episode to find out more! ⁠ ⁠ Thanks for listening... ➡️ Don't forget to subscribe and leave us a review....