All About Hair...and So Much More.

Send Danise a Text Message. Ever wonder what it takes to build a successful salon business? Well, strap in as we embark on an enlightening journey, drawing on my 30 years in the salon industry, where I'll spill the beans on the 10 critical areas to focus on for a thriving and profitable salon. I'll share my personal journey, including how a program I used years ago convinced my husband,...

Send Danise a Text Message. Step inside the world of salon ownership with a seasoned veteran who has owned four successful salons over the past 30 years. This episode is guaranteed to arm you with real-world insights, practical tips, and motivational gems, all drawn from firsthand experiences of running a salon. There's nothing quite like learning from someone who's been in your shoes, a...

Send Danise a Text Message. What if you could completely transform your salon's operations, save money, and respect the planet, all by making one simple change? Step into the world of disposable salon towels, specifically Scrummi Towels, and discover how this game-changing innovation is revolutionizing salons across the globe. We break down the costs and paint a clear picture of the savings y...

Send Danise a Text Message. Ever wonder how salon owners navigate the fickle economy and keep those doors swinging open with returning and new clients? Have you felt the shift in how clients are now defining a great salon experience? Hang tight, as we dive in headfirst into an enlightening conversation on these topics and more in our latest episode of Salon Ownership Made Easy. As fellow salon own...

Send Danise a Text Message. As a salon owner, you know how crucial first impressions are when hiring top talent, but what does it really take to cultivate a warm, professional atmosphere that fosters teamwork and creativity? Join me as I share my 30 years of industry experience in navigating the challenges hairstylists face when looking for a new salon to call home and discussing five reasons why...

Send Danise a Text Message. Ever wondered why clients might not return or provide feedback after a salon visit? In this eye-opening episode, we're sharing our 30 years of industry experience to help you uncover the potential reasons and solutions for this common problem. Learn how to maintain a neutral and welcoming atmosphere, be sensitive to clients' emotions, and provide accurate pric...

Send Danise a Text Message. The right music in a salon is super important, trust me. It has a huge impact on the whole vibe and can make or break the experience. Here's why it's such a big deal: ·         Setting the Mood: Music sets the tone, plain and simple. Whether you want a chill spa-like vibe or a lively and energetic atmosphere, the right tunes can create the perfect ambiance tha...

Send Danise a Text Message. Keeping the salon bathroom clean is important for several reasons: 1.       Client Comfort: A clean bathroom ensures that clients feel comfortable and at ease during their visit to the salon. A dirty or unkempt bathroom can create a negative impression and make clients question the overall cleanliness and hygiene standards of the salon. 2.       Health and Hygiene: Main...

Send Danise a Text Message. Dealing with certain clients can really suck the life out of you, you know? These are the ones I like to call "toxic clients" because they just bring this heavy energy with them that's hard to explain. Even if they claim to mean well, it doesn't make their impact any less draining. All you want to do is throw in the towel and head home. It totally ru...

Send Danise a Text Message. In this podcast episode, we discussed ten common mistakes that salon owners should avoid when furnishing their hair salons.  Additionally, we shared some tricks to maximize salon space, such as using continuous mirrors for smaller salons and positioning furniture in the center for larger salons. By avoiding these common mistakes and considering these tips, salon owners...

Send Danise a Text Message. If you are considering selling your salon, there are a few things I’d suggest. Maybe you hire a broker. Maybe you sell it to a stylist. Whatever your decision, you first need to know what your salon is worth. So, let’s talk about how you do that.  The Two Common Business Valuation Methods are: 1.       Total revenue multiplied by 25% to 35% + fair market value of invent...

Send Danise a Text Message. So, when you're starting a business, you need to pick the right ownership structure that works for you. There are different options like sole proprietorship, partnership, LLC, and corporations, and each has its own benefits and drawbacks. It's important to get help from a Certified Public Accountant (CPA) or a lawyer to make the right choice for your business....

Send Danise a Text Message. Do you have a dress code? Do you even need a dress code? What does a dress code do for your culture and your brand? Let me share what has worked for me in the past...I'd love to hear what's working for you. Good Hair Day Emergency Kit If your hair hasn’t been cooperating lately, I’ve got you...grab your free Good Hair Day Emergency Kit  www.goodhairenergy.com...

Send Danise a Text Message. In today's "throwback episode" we revisit my friend April, to discuss the differences between commission, booth rental and suite ownership.    April Cox is an American Board Certified Hair Colorist. She is also an Educator for Eufora International since 2005 as an Academy Instructor in Core Shapes for precision cutting and a Color Educator since 2016, wit...

Send Danise a Text Message. I vividly recall the day when I checked my schedule to see who was coming in. Like many stylists, I have my favorite guests and that day, I was thrilled to see one of them on my schedule. As she sat in my chair, I noticed something was different and asked if she was okay. To my surprise, she burst into tears and held my hand, sharing that she had just been diagnosed wit...

Send Danise a Text Message. As hairstylists, we learn from experience, reading, and practicing, but sometimes we still scratch our heads when bad hair color happens to good clients. We like to point fingers and blame the client, but it's not always their fault. Sometimes, it's because we messed up and didn't follow the rules, or never learned them in the first place. You know what t...

Send Danise a Text Message. Phrases you’ll only hear an average salon owner say…and replace that mindset with a successful salon owner… 1.I’m not in it for the money. I’m in it for the art. I value my skills, expertise, and creativity and believe that they deserve financial recognition. 2.It’s impossible to make money in this profession. Clients simply don’t see my worth. I stand out from my compe...

Send Danise a Text Message. Your staff is hands down (like, no doubt) the most critical element in making your salon successful. It's crucial to hire a group of individuals who work together as a united, driven, and pumped-up team. Apart from training, the best way to ensure your salon's success is by hiring the right people. So today, we are going to look at the very best salon intervie...

Send Danise a Text Message. I recently read an article in Modern Salon, with exciting news about the potential and stability of the beauty industry. A study was recently carried out in 330 salon locations across 36 states, representing approximately $184 million in payroll compensation. The study involved the submission of W2 earnings from 3,391 employees and a 50-question survey that gathered bot...

Send Danise a Text Message. Salon owners often start out in the industry as stylists who are passionate about providing excellent customer service and making their guests feel beautiful and confident. As a stylist, the focus is on personal goals and delivering exceptional service to clients, which can be incredibly rewarding. However, when a stylist becomes a salon owner, everything changes. Becom...

Send Danise a Text Message. In today's highly competitive world, the ability to sell haircare products is a critical skill for success. Unfortunately, many stylists struggle with the fear of selling, often feeling uncomfortable or pushy when trying to make a sale. Overcoming this fear is essential for not only the stylists success, but also the success of the salon. In today's episode, w...

Send Danise a Text Message. Are you the type of owner who hates to look at their reports?  You probably paid for a POS system that is wonderful at keeping track of your appointments, but usually they come with some pretty powerful reporting capabilities too. Today we talk with Jules Reese, a Customer Success Manager at Boulevard. He’s going to break down the top five reports that owners need to be...

Send Danise a Text Message. Have you ever scrolled through social media and start comparing yourself to others? Of course you have...we all have, and it's a terrible, soul-crushing thing to do to yourself. You see, most people only give you a snapshot of their lives - and it usually looks highly successful. Then it makes us feel like we are doing enough. Don't fall into that trap! Today&...

Send Danise a Text Message. Okay, so logos are a big deal, right? It can be a little intimidating to make one, but they're essential for any business, big or small. They're basically the face of your brand, you know? They have to convey who you are, what you do, why you do it, and how you do it all in one little image. You're gonna use it everywhere - social media, presentations, ma...

Send Danise a Text Message. When it comes to color, it's important to remember that different hues can evoke different emotions in people. Think about what emotions you want to convey with your brand and choose colors accordingly. For example, if you want to convey a sense of trust and professionalism, you might choose shades of blue. On the other hand, if you want to convey energy and excite...