Align Your True North

Ever wrap up a great meeting, recap everyone’s to-dos, feel super on top of it — and then show up to the next meeting and half of it never got done? Or maybe you’re the one spending an hour after every call typing tasks into ClickUp so nothing slips through. Sound familiar? Trust me, there’s a better way, and it doesn’t involve you touching your task manager at all. T...

You know that feeling. You're paying for Zapier every month, something quietly breaks, and an automation you forgot you even had just stops working. You poke around, you can't figure out why, and you start wondering if you need to hire someone just to keep the duct tape together. Every entrepreneur Brooke talks to has the same love-hate relationship with it. Sound familiar? In this episode, Brooke...

Sound familiar? You set big goals back in January, and now it's the middle of the year and you're nowhere near where you wanted to be. Trust me, you are not alone, and it's almost never because you didn't work hard enough. It's because the plan never got broken down into something you could actually do. "If you fail to plan, you plan to fail" is a cliché for a reason, so in this episode we...

I let an AI agent run my Facebook ads for twenty-four hours, and it spent $300 in one day instead of $50. Ouch. Here's the kicker though — the AI wasn't broken. It did exactly what I told it to do. The problem was me! I handed it a task without a strategy, and garbage came out the other side. Sound familiar? Everyone is selling you the dream of AI employees and AI agents right now, but they'...

Picture this: your desk is a mosaic of sticky notes, your brain is still juggling yesterday's to-dos, and you're starting the day already behind. Sound familiar? Here's the secret most productivity advice skips right over — how you START your day comes down to how you ENDED the day before. Trust me, the magic isn't another app, it's a rhythm. Today I'm walking you through the exact ClickUp s...

It's the first week of the new quarter and your calendar is already swallowing you whole. You've heard it from every coach, every podcast, every "top business book of the year" — set quarterly priorities, build a real 90-day plan, work the plan. Sound familiar? And yet, here you are again, hoping that "kind of focusing on growth this quarter" counts as a strategy. Trust me, you're not behind, and...

It’s 9:45 at night, your laptop is glowing, six AI subscriptions are happily hanging out on your credit card, and the sneaking truth is that nothing in your business is actually being run by AI. Sound familiar? Trust me, you are not behind, and you are definitely not lazy. You’re just stuck on Level 2, and most founders never get past it. In this episode, I’m breaking down the five levels of AI th...

Ready to turbocharge your landing page game? Well, buckle up, because we’re diving into some super cool tips on how to use AI to whip up landing pages that not only look slick but also convert like crazy! We’re breaking it down into three essential tools, starting with a nifty Chrome extension called Go Full Page. This little gem lets you snap a pic of any landing page you fancy—your own or your c...

Trying to level up your business can feel like climbing a mountain without a map, am I right? Today, we're diving into the nitty-gritty of how to package your offers so clients don’t just nod politely but say, “Heck yes, take my money!” We’re all about helping freelancers, VAs, and OBMs break free from the hourly grind and start charging what they’re truly worth—because who wants to earn less just...

Ready to dive into the world of AI-generated images? We’re spilling the beans on how to create stunning AI images of yourself that can jazz up your social media, website, or even your next big branding adventure—without breaking the bank! Say goodbye to pricey photo shoots, because we’re using a tool called Replicate to whip up images that look just like you. I’ll walk you through the whole sheban...

Today, we're diving into the magical world of automation and how it can totally transform your client experience! Say goodbye to the days of juggling a massive team and endless tasks—after implementing some snazzy systems, one of us went from a whopping 27 team members down to just 8, while only working about 10 to 15 minutes a day! Yup, you heard that right. We’re all about working smarter, not h...

Ever felt like your to-do list is a never-ending saga, leaving you wondering, “What was I supposed to be doing again?” Well, if time management is your Achilles’ heel, fear not! Today, we're diving into the magical world of AI and how to whip up your very own AI executive assistant. This handy-dandy digital sidekick will help you brainstorm tasks, carve out precious deep work time, and even review...

Feeling a bit like a lone wolf in your entrepreneurial journey? Well, guess what? You're definitely not alone, and today we're diving into a super cool concept: creating your own AI Board of Directors! Inspired by Napoleon Hill's classic idea of having a council of wise minds (even if some of them are just floating in the great beyond), we’re all about harnessing the power of AI to get that sage a...

Do you love your business but absolutely dread marketing? If that sounds like you, grab a comfy seat because we’re about to dive into the wild world of marketing without the icky feelings! Marketing is just about shouting from the rooftops that you’ve got the perfect solution to someone’s problem—kind of like rescuing a friend who's struggling to bake bread and saving the day with your grandma's s...

The secret sauce to snagging clients is revealed, and trust me, it’s easier than finding a needle in a haystack—if that needle was made of gold! Today, we’re diving into an awesome training straight from our Ops Yacht Club, where I’ll spill the beans on how you can reel in three to five clients in just 30 days. Picture this: an entire client attraction system laid out for you, complete with all th...

Are you ready to dive into the wild world of AI and operations? Buckle up, because we’re tackling a super important question: Are you fixing what’s broken or just adding a sprinkle of AI chaos to your workflow? Spoiler alert—just because you can toss AI into your business like confetti at a party doesn’t mean you should! We’ve seen too many folks throw AI into the mix without a game plan, only to...

Ever feel like your support inbox is turning into a never-ending black hole of questions and requests? Well, let me tell you, you're not alone! We've all been there, staring at that inbox like it's a puzzle we can't solve. But fear not, because in this episode, we’re diving into a game-changing solution with ClickUp that will transform your customer service game! We’re talking about creating a str...

Creating SOPs can feel like a trip to the dentist—lots of dread and wishing you could just avoid it altogether! But fear not, my fellow entrepreneurs and operations wizards, because I’m about to sprinkle some magic dust on that SOP graveyard you’ve been avoiding! We’re diving into how to whip up effective Standard Operating Procedures that keep your team on the same page without sucking up all you...

Ever felt like a deer in headlights when staring at a job description with tools you've never even heard of? Yeah, me too! But fear not, my friend, because today we’re diving into the magical world of creating your own courses using AI—specifically, a nifty tool called Perplexity! Whether you want to master ClickUp for project management or whip up some artisan sourdough bread, we’re gonna show yo...

If you’re an operations pro hustling 50 hours a week and still barely scraping by, boy, do we have some juicy insights for you! Today, we're diving into the big ol' world of operations and revealing how you can transform your game from trading time for pennies to raking in the big bucks—think $5,000 to $15,000 a month! You see, the secret sauce isn’t just hard work; it’s all about how you position...

Are you feeling stuck in your operations role? This episode reveals that the key to thriving as an operations professional isn't just about certifications or mastering tech stacks; it's about having a supportive community that speaks your language. Brooke Elder shares her journey and emphasizes the importance of connecting with like-minded individuals who understand the unique challenges faced by...

Are you the one holding yourself back from success? Brooke Elder dives into the common struggle of imposter syndrome and how it often stems from our own fears and doubts. She shares a powerful story about a client who nearly missed out on an incredible opportunity due to feelings of inadequacy, only to realize her true worth after stepping out of her comfort zone. This episode emphasizes that your...

Frameworks are the backbone of your business, and mastering them can revolutionize the way you operate. Brooke Elder dives into the importance of creating structured processes that not only streamline client onboarding but also enhance the overall client experience. By developing comprehensive frameworks, you can automate various aspects of your business, saving time and increasing efficiency. Bro...

Are your client proposals falling flat? Discover how to transform your approach and get clients chasing you down for your services. In this episode, Brooke Elder emphasizes the importance of focusing on outcomes rather than just listing tasks or hours in your proposals. By identifying the core problem you solve and articulating the tangible results your clients can expect, you can create compellin...

Get ready to revolutionize your marketing approach with a transformative training session led by Brooke Elder. This episode emphasizes the importance of defining your brand voice and identity, guiding listeners through a practical document that helps clarify their vision, mission, and avatar. Brooke shares personal insights about embracing authenticity in branding, encouraging you to incorporate w...