Align & Amplify

Drum roll please … we've been working behind the scenes for months on something special—and now the big reveal is ready for you!  We're known for creating beautiful brands for our clients, but this time, we've given GBD a facelift. Introducing the new, elevated version of Girlboss Designer—complete with a brand-new website experience. In the episode, I walk you through what's different about our n...

If you were a new mom also running a business then this is the episode for you. First of all, why do you think classifies you as a new mom? Is it being in the first year of motherhood? Is it the first six months? Is it the first two years? Who freaking knows. I feel like so much is changing all the time with being a mom and what stage are kids at and also balancing all of that with running a busin...

In this episode, I am pulling back the curtain and letting you know where we get our clients in Girlboss Designer. Not only will this be helpful to have an insider's peek into what's working for someone else, but also I want to give you some tips on how this can relate to your own business. Knowing exactly where your clients are coming from will help inform where to put your marketing efforts, and...

Before I can share how you can attract luxury clients through your branding, we need to understand what branding actually is! Here is a quick recap to refresh your memory...   What Branding Is: The impression you give to others How others perceive you and how you're remembered   We then create this impression on others through our Visuals, Messaging and Content. These are the key areas I am going...

Back in December 2022 I treated myself to a mini work retreat here in Sydney. I went away for the weekend, away from mom duties and my typical environment at home, and immersed myself in creating the new version of Girlboss designer. I snatched up an amazing hotel with an incredible view of the city, and I'm so excited to share the ins and outs of my weekend with you on today's episode, as well as...

So you're so ready to get that website launched ASAP? After working with hundreds of clients with Girlboss a Designer, this is usually the timeline people put in their inquiry form. And while of course, we want that website live sooner than later, we also wanna make sure that the process goes a lot more smoothly for you and for it to feel more enjoyable.   Here are our top three tips for making th...

As were entering into a whole new year I've been reflecting on the previous year and looking ahead at how we will do things differently in 2023. Whenever you are working toward goals and business, or goals in life, it's important to be conscious of certain patterns and ways of working that are not serving your bigger vision. In today's episode, I am sharing the changes we are making this year in t...

In this episode of the podcast I am sharing about some really difficult times from 2022. A few months ago, to be completely transparent, things kind of felt like they were falling apart. I'll walk you through exactly what was going down in business, how I was feeling about it all, and how I navigated everything.   The reality is - difficult times are a part of the game when you're in business. Wit...

From doing all the things and feeling lost and frustrated in her travel business - to niching down, owning her expertise and creating her dream brand. In today's episode, I am interviewing Lisa Fitzgerald from Fitzgerald Travel who specializes only in cruise vacations along with her business partner Lisa Collins, they're the two most cruise-knowledgable Lisas around! Lisa shares the ups and downs...

I recently did a poll on Instagram asking everyone what type of content they're interested in for the podcast - And strategy got the most votes! It's no surprise since so often we are wanting to know what can we DO to grow our business and get more clients. In this off the cuff quick episode I'm giving you my number one strategy tip that you can apply today to get you closer to your goals. And I p...

Running my business looks very different in the day-to-day now that I'm a mom! I take you behind-the-scenes to have a peek into a typical week  of balancing client projects, creative direction, course relaunches, marketing and team shifts, all while chasing after my 10 months old son. I'm sharing what my typical schedule looks like, how I plan for the week and what we're currently working on in my...

Welcome to the NEW Align & Amplify podcast! The name has officially changed over from Create Your Destiny, and I give you a rundown of the reasons why in this episode. I also catch you up on what I've been up to over the last 5 months while I've been on hiatus from the podcast - including a trip back to the States FINALLY after years of being separated from my family. 

Take an open behind-the-scenes look at how I've been doing managing my design agency and personal brand with a 5 month old baby. It's been a huge adjustment coming back to work while still being the primary caregiver for our son, Jack! In this episode I am sharing my struggles during this time, decisions I've made about the 2 businesses for the upcoming months, and some mindset shifts I've been wo...

There is no way around it, at some point in running your business you're going to end up having some type of negative client feedback! This is especially true if you're offering a service such as branding, website design, copywriting, or any type of service-based business.   Getting feedback from the client is part of the project process, and it's inevitable that sometimes they're just not gonna l...

Where are my creative entrepreneurs at? This episode has been created for those website designers, brand designers, photographers, copywriters and any other creative business owner who wants to grow your business this year. Whether that means getting consistent clients, hitting $10k months, six figures or whatever that goal looks like for you -  financial growth is going to require you to grow in...

Today's episode I've put together just for our travel industry women! We are in a brand new year and if your website is on your to do list at all this year, I wanted to point out a few signs that it might be ready to get your website live sooner than later.   These are actually some common mistakes that I see very often when clients are coming to grow us designer to have us launch a brand new site...

I'm so happy to be finally recording this episode for you all about my transition into motherhood. Baby Jack will be three months officially in just a few days, and while I'm still so it's so new to the whole mom journey I thought I wanted to share how it's been for me in this early stage. I want to give you a behind-the-scenes peek into how Jack's been so far as a baby and how the first few month...

I have a special guest on this episode! If you hear any breathing or little funny noises, it's because little baby Jack was with me during the recording, all snuggled up in a wrap on my chest right by the microphone. This was my first episode I've recorded since he was born and it's been on my mind for a while to share his birth story with you guys. So here we go with Jack's whole birth story!

The homepage is often people's first impression of you and your business when they come to your website. On the homepage you only really have a few seconds to hopefully spark some interest and keep them looking further - vs. going elsewhere never to return.   In this podcast episode I'm talking you through the top Do's and Don'ts for your website's homepage, so you can attract your ideal clients a...

Do you ever stop and think about this? Every decision we make, action we take, thought we embrace, and beliefs we choose to keep are all shaping us into the future version of ourselves. But who is this person anyways? Who are you actually becoming? Do you have a vision for her - or are you allowing her to develop by default? What do the choices you're making today say about the person you're becom...

Today on the podcast we have Sydney Young and we're chatting about workflows and systems for your service based business! I have a sweet spot for this guest because she is one of my past coaching clients, so she's extra special to me. I'm really excited for all of the knowledge and the tricks and the tips that she's going to share with you today.

Did you recently launch your site and you're wondering why it's not on the first page on Google when you search for yourself? Same reason! It just takes a little time. And unless you have a business name that is extremely unique, it's very likely there are other websites out there with similar keywords and combinations of words that have existing on the web longer, and therefore, will come up soon...

I am so excited to share this episode with you because it's definitely a new topic that we have not covered yet on the podcast. Are you someone who has been thinking about writing a book, started writing but you're feeling stuck, or maybe writing a book has been on your vision board but it just feels like this big far off thing? If any of that sounds like you, this is definitely going to be the pe...

I am officially just a few short weeks away from my due date! It feels like only yesterday I was in disbelief I was actually pregnant, and here we are about to meet our baby boy at any time now. In this solo episode, I'm going to be taking you through what I've been doing to prepare for maternity leave as a business owner. It's totally different than putting in for maternity leave while working fo...

Get ready to laugh and be educated on some seemingly confusing topics with today's guest, Kira La Forgia. Kira and I met in the Aligned Business Mastermind this year, and I hired her a few months back to help me make the transition from solopreneur with contractors supporting me, to official CEO running a payroll. I was happy to get Kira's help to make the process SO much easier and streamlined. L...