Align & Amplify

You've probably heard it before: "No one reads anymore." But here's the truth: people DO still read — just not boring, cluttered copy that doesn't speak to them.   In this week's podcast episode, I'm busting the myth that website messaging doesn't matter. In fact, your website copy is one of the most powerful tools you have to connect with your audience, showcase your expertise, and inspire action...

In this episode, I'm sharing an honest and personal look at what it's like preparing for maternity leave as a business owner—this time with baby number two on the way! I talk about the differences between my first and second pregnancies, how my business has changed over the last three years, and the steps I'm taking to ensure everything runs smoothly while I take some time off. From building a str...

Today, we're diving into a big question that so many business owners face: Does your brand need a refresh, or is it time for a full rebrand?  If you're feeling like your brand's vibe doesn't quite match where your business is headed—or maybe it's just not connecting with your ideal clients anymore—this episode is for you.  We're going to break down what a refresh looks like versus a full rebrand,...

In this episode, Kristin discusses the concept of niching down in business, weighing the benefits and downsides of both broad and specific niches. She explores when it might be advantageous to remain broad, especially for newcomers, and when to specialize for deeper market understanding and authority. The conversation emphasizes the importance of understanding one's business goals and client needs...

Does your website really matter if your business is already (or is predicted to be) mostly based on referrals?   I hear this every now and then from clients in our design business. Mainly from more seasoned professionals who have built a solid client base for themselves, but also from those new to the industry who predict this is where the majority of their clients will come from.   Let's cut to t...

Running a business according to your values means that every aspect of your company —its strategy, decision-making, operations, and culture—is aligned with the core principles and beliefs that you as a person, and as company, stand for.   These values act as the foundation for how the company conducts itself both internally and externally.   Here are a few examples of WHY having a value-based comp...

In this episode, Kristin explores the often underrated power of intuition in both business and personal life. She emphasizes that intuition is a free resource available to everyone, which can guide decision-making and help individuals align with their true selves. Kristin shares personal anecdotes and practical tips on how to tap into one's intuition, including understanding personal intuitive sty...

This is some thing I hear once in a while on consultation calls when I'm talking to a potential clients about our services. All of our website services at In Flow Design Co. utilize our website templates, and people want to know - will it look like everyone else's?     While they're open to the idea of using a template, they want to make sure they are standing out and not just blending it looking...

In today's episode, we're focusing on a key aspect of your brand: visual branding. While branding encompasses much more than just visuals - think messaging, customer experience, and the way people talk about your company, this episode narrows in on the visual side. We'll explore how the look and feel of your brand can impact your business and identify common mistakes to avoid when it comes to your...

In the early stages of running our business we tend to take on pretty much any client coming our way. We're excited to be getting clients, making money, and gaining experience after going out on a limb to launch a business of our own.   THEN - we may find ourselves being a little more discerning about who you take on as a client.   You may have narrowed down your niche further after discovering wh...

Having a user-friendly website is crucial because it directly impacts how visitors perceive and interact with your site.   When a website is easy to use, visitors are more likely to stay longer, explore more pages, and complete desired actions such as making a purchase or signing up for a newsletter.   A user-friendly website enhances the overall user experience, making it enjoyable and efficient...

Ever take a break from marketing and social media for your business and DREAD starting to post again? You may wonder, what do I even say... what will people think... am I irrelevant now?! No matter if you've been MIA for a week, a few weeks, or a few months - it can feel so much harder to get back into it when you've had a break! I am going through this exact situation right now and in this episod...

In this episode, Kristin discusses her go-to manifestation tools. She skips the basics of manifestation and dives right into the tools she personally uses. Her favorite tools include visualization, hypnosis, affirmations, belief shifting, and awareness. Visualization involves visualizing and experiencing having your manifestation, which helps familiarize your mind and body with the desired outcome...

In this episode, Kristin discusses the quickest and easiest blog post ideas. She highlights three main topics: client results, using existing social media content, and answering common FAQs. Sharing client results adds credibility to your business and showcases examples of your work. Repurposing social media content eliminates the need to come up with new ideas. Answering FAQs provides valuable co...

If you've ever wondered why you may want to use email marketing for your business, what the actual purpose of it is, and if it's worth it... this episode is for you! Kristin discusses the basics of email marketing and why it is important for businesses. She explains that email marketing allows for direct communication with clients and customers, helps build relationships, boosts sales, increases b...

**UPDATED** In this episode, Kristin discusses the importance of creating balance in life and enjoying the process. She shares some behind-the-scenes updates about her design business and the process of buying a new house. Kristin explores the reasons why people crave more balance, such as feeling tired, overworked, and under-supported. She also delves into the underlying limiting beliefs that can...

In this episode, Kristin discusses the purpose and benefits of having a blog on your business's website. She explains that a blog helps enhance your website's SEO by providing relevant content and keywords. It also increases website visitors and exposes them to your services and offers. Additionally, a blog helps build authority and credibility by allowing you to share your knowledge and expertise...

We hear all the time to "trust the process" and "have faith" when it comes to creating your goals and going through changes in life. But I have a more useful approach to consider... Our subconscious mind LOVES facts and loves to base its beliefs on what's already happened. So when we are focused on trust and faith - it doesn't feel as tangible to your subconscous mind and therefore not as solid a...

Do you REALLY need to have a website - can't you just use social media to run and grow your business?   In this episode, Kristin discusses the importance of having a website for your business, even if you are using social media. She highlights the benefits of a website, such as increased credibility, the ability to guide visitors through your brand and offerings, and the opportunity to grow your e...

In this impromptu episode, Kristin shares her approach to getting into the groove with work when feeling low energy. She discusses the importance of choosing an approach that feels aligned to you and highlights the difference between a masculine and feminine energy approach. Kristin emphasizes the significance of putting your own state and energy first before tasks, as it leads to better outcomes....

I am changing the Girlboss Designer name. EEEK! And I want to walk you through all of this in the latest podcast episode.  I'll go over why I'm changing it, why I'm changing it NOW, what the new name is, just the whole kind of behind the scenes of this name change and how it's going to play out.

In this episode, Kristin shares her experience of living back in the US for the past nine months -after six years of being in Australia. She discusses the positive aspects of living in a nice, safe and convenient suburb of Chicago, being closer to family, friends and team, and having a settled routine for her son Jack. However, she also talks about missing the beach and the challenges of flying an...

In this episode, Kristin shares three recent wins in her business and her biggest takeaways from each that you can apply to your journey.     The first win is a 40% increase in business revenue in 2023 compared to 2022. The second win is the transition of a team member from part-time to a full-time salaried employee with benefits. The third win is the purchase of one of Girlboss Designer's website...

The time has finally come when you're ready to share your brand new website to the world, how exciting!     Maybe you're a brand new business or you've redone an existing website. Either way, it's so much fun to show off your new website to everyone.     I want to give you some tips to help maximize this, so you can get the most out of this really exciting moment to increase your visibility and le...

In this episode, Kristin shares a major client success story (a 6-figure client booking!) and highlights the key takeaways we can all learn from this big win. She emphasizes that a website is like a storefront and digital business card in the online space, and even if most of your business comes from referrals, people will still look you up. Kristin also discusses the benefits of using website tem...