AI Economy

AI That Works

Business EN ↓ 4 episodes

Welcome to AI Economy – the home of all things practical AI and our new series - AI That WorksHosted by Sarah Balmer, AI strategist and business consultant, this channel is your go-to hub for real-world conversations with the people actually using AI to grow, automate, and future-proof their businesses.🧠 Learn how AI is transforming industries like logistics, marketing, healthcare, finance, and beyond.💡 Get practical insights, tools, and frameworks you can apply today – no hype, just results.🎙 Featuring interviews with founders, operators, and AI leaders on what’s working right now.

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AI Economy

Episodes

SEO Isn’t Enough Anymore – Tom Winter on GEO and AEO 11.09.2025 50:38

AI is rewriting the rules of search, but most businesses are still playing by the old playbook. In this episode, we sit down with Tom Winter, founder of SEOwind and a rare hybrid of developer and marketer, to unpack what really matters in SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation).Tom has worked in machine learning since before ChatGPT made headlines. He explai...

Stop wasting your time with AI - featuring Charlie Hills 18.08.2025 41:19

AI is everywhere — but most businesses are getting it wrong. In this first episode of AI That Works, Sarah Balmer sits down with Charlie Hills to unpack the hype, the missteps, and the massive opportunities for businesses trying to integrate AI.This is not about theory. It's about what actually works. Charlie shares how he uses AI to build a personal brand, scale content, and help business lea...

AI That Works: Valeriya Shows Us How 18.08.2025 52:29

🎙 Welcome to AI That Works – where we go beyond the AI buzzwords and into the real world. In this episode, we’re joined by Valeriya Pilkevich, founder of AIMS (AI Made Simple) and former Fortune 500 strategist, who's helped some of the world’s biggest companies make smarter decisions with data. But she saw a pattern:Brilliant teams were still drowning in manual work, stuck in complexity, and s...

From Chaos to Clarity: Audrey Chia on Making AI Actually Work 05.08.2025 58:21

🎙 Welcome to AI That Works, where we move past the confusion and into real-world results. In this episode, we’re joined by Audrey Chia, an AI strategist, founder of Close With Copy, and one of the most trusted voices helping founders and consultants use AI to scale with confidence. With over 50,000 followers and a reputation for turning chaos into clarity, Audrey is known for bridging the gap betw...