Peter J Polack MD

AI Ophthalmology Marketing

Business EN ↓ 4 episodes

This is the AI ophthalmology marketing podcast for independent practices that refuse to be out-gunned by shrinking budgets and private equity pressure. We break down the real ideas, tools, and frameworks - what works, what doesn't, and what to do next - inside Visionary Marketing Lab, our online, members-only community. It’s smart, candid, and occasionally irreverent. Come for the insight, stay for the camaraderie. Because when independent ophthalmology practices collaborate, share tools, and think together, power multiplies.

Author

Peter J Polack MD

Episodes

Lab Talk #3 The New Marketing Reality 24.06.2026 43:02

Most practices don't have a marketing problem. They have an engineering problem."Most ophthalmology practices are doing more marketing than ever before. More software. More vendors. More channels. More AI tools. And yet many practices are discovering that growth feels less predictable, not more. In this inaugural episode of The New Marketing Reality Podcast, ophthalmologist and practice partner Dr...

Lab Talk #2 Who Owns Your Retirement? 09.04.2026 41:07

1. The Hidden Assumption: “My Practice Is My Retirement” Main Takeaway: Peter J Polack MD and Becky Smith explore a deeply ingrained belief among physicians—that the value of their practice will naturally convert into retirement. While this is often true in concept, the episode reveals that ownership of the process that turns equity into cash is what actually determines whether that assumption hol...

Conversations on Generative AI Realities 16.02.2026 20:37

In this wide-ranging conversation, Peter J. Polack, MD interviews his son Peter J. Polack, PhD - AI researcher, algorithm specialist, and former Forensic Architecture investigator - about the real state of generative AI. What’s hype, what’s real, and what’s quietly changing beneath the surface? They explore: • Why generative AI is rapidly improving—but still fundamentally probabilistic • What “dri...

Lab Talk #1 Patient Education Armageddon 08.02.2026 29:06

1. The Invisible Risks of AI-Generated Patient Education Content Main Takeaway: Peter J Polack MD and Becky Smith highlight that while AI can generate plausible and professional-looking patient education materials, there is a risk in "outsourcing authorship" without realizing the potential inaccuracies or misleading information. The content may seem credible on the surface, but practices might unk...