AI Marketing Pioneers

Business EN ↓ 8 episodes

Discover how AI is transforming marketing from the experts doing it right now. Each episode, we sit down with marketing leaders, AI innovators, and employer branding specialists who share what's actually working in AI marketing. Just practical strategies and real-world insights you can use. Whether you're implementing your first AI tool or scaling advanced campaigns, you'll walk away with actionable ideas for personalizing customer experiences, creating smarter content, building stronger employer brands, and staying ahead in an AI-driven world.

Author

AI Marketing Pioneers

Episodes

Why the Best DTC Operators Are Slow AI Adopters 27.04.2026 47:46

In this episode of AI Marketing Pioneers, Eli Weiss, VP of Retention Advocacy at Yotpo and one of the most respected voices in the DTC world, makes a case most people are afraid to make. Being slow to adopt AI was actually the right call. Discover why enterprise CX teams are still struggling with AI, how to build tools that actually save you time without a technical background, and why the brands...

The AI Adoption Lie: What's Really Happening Inside Marketing Teams 07.04.2026 45:48

In this episode of AI Marketing Pioneers, Melissa Rosenthal, co-founder of OutLever, challenges the hype around AI adoption and makes the case for a more human-first approach to modern marketing. Discover why enterprise marketing teams are slower to adopt AI than the headlines suggest, how account-based media is replacing broken go-to-market playbooks, and why the brands that win will be the ones...

Why Your AI Media Buying Tool Is Working Against You And What to Do Instead 17.03.2026 56:44

In this episode of AI Marketing Pioneers, Curtis Howland, co-founder of Misfit Marketing, breaks down the hard truth about AI in D2C media buying: why platform tools like Meta's AI are optimizing for their goals, not yours, how to build a creative tagging system that eliminates ad fatigue, and why the best media buyers of the future will be the ones who stay the most human. AI Marketing Pionee...

Beyond Generic AI: The Workflows Turning Content Into Competitive Advantage 10.03.2026 48:02

In this insightful episode of AI Marketing Pioneers, Andy Crestodina shares his expertise on leveraging AI for content marketing, SEO, and conversion optimization. Discover how to move beyond generic prompts, build effective AI workflows, and harness the power of persona-driven strategies to gain a competitive edge in digital marketing. AI Marketing Pioneers - Spotify: https://open.spotify.com/sho...

Why 95% of AI Projects Fail and What Nike's Former VP of Marketing Data Did Differently 03.03.2026 1:02:01

In this episode of the AI Marketing Pioneers podcast, Seijin Jung interviews Linda Serita, former VP of Marketing Data at Nike. They discuss the shift from AI automation to true AI transformation, the importance of data as a strategic asset, and how to empower marketers with data and AI. Linda shares her experiences with the Sneakers app, the challenges of AI adoption in enterprises, and the need...

How AI Generated $5M in Earned Media: Inside PUMA's Eusébio Campaign 03.02.2026 43:51

In the ever-evolving landscape of marketing, AI has emerged as a powerful tool that redefines how brands connect with consumers. In a recent episode of AI Marketing Pioneers, we had the privilege of speaking with Samuel Attianeze Barreto, a marketing strategist at Puma, who shared invaluable insights into leveraging AI for an impactful campaign centered around the legendary soccer player Eusébio....

What’s Next for AI in Marketing & Employer Branding: Lessons from Silicon Valley’s Top Minds 27.01.2026 44:15

In this episode, we sit down with José Benitez Cong, Global Head of Core Recruiting at Airbnb and former leader at Apple and Nest, to explore how elite companies approach AI differently than average brands. Discover why "taste is the moat" in today's digital landscape and why the rush to automate is missing the bigger picture. José shares insights from his time at Apple on using AI a...

How Upwork Reinvented Organic Growth: The AEO & GEO Playbook 20.01.2026 34:41

In this episode of AI Marketing Pioneers, Seijin Jung interviews Glen McMurry, the director of GEO, AEO, and SEO at Upwork. They discuss the transformative impact of AI on organic growth strategies, the shift from traditional SEO to AEO, and the new metrics and mindsets required for success in this evolving landscape. Glen shares his journey in the SEO space, the practical steps Upwork is taking f...