Market Disruptors Agency

AI Marketing & Governance with Kristina Shrider

Business EN ↓ 3 episodes

AI Marketing Governance with Kristina Shrider is a Market Disruptors Agency podcast about building marketing systems that AI search, answer engines, AI agents, and human buyers can understand, verify, cite, and compare. In an era of AI-mediated discovery, traditional SEO is no longer enough. Brands now need clearer entity signals, stronger source proof, better governance, and content that can be retrieved and trusted across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Bing Copilot, and other AI search systems. The series is guided by Kristina Shrider, founder of Market Dis...

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Market Disruptors Agency

Episodes

How to Beat Marketing Agent Decay: AI Visibility, Governance, and Citation Risk 25.05.2026 20:39

How can brands use AI without losing visibility, authority, and trust? In this episode of AI Marketing and Governance with Kristina Shrider, we explain how to beat marketing agent decay by combining Google’s AI search guidance, the NIST AI Risk Management Framework, and Kristina Shrider’s MAHI Index™ and MAD-M™ frameworks. The episode explains why AI search systems are not just reading keywords an...

Why AI Silently Kills Your Traffic: Search Decay, AI Citations, and Content Risk 25.05.2026 22:37

Why can a brand publish more content and still lose traffic, visibility, and AI citations? In this episode of AI Marketing and Governance with Kristina Shrider, we explain how AI-mediated search systems can quietly reduce visibility when content becomes generic, repetitive, weakly sourced, or hard to verify. This episode connects Google AI search guidance, retrieval-augmented generation, query fan...

AI Marketing Drift: Why Brands Disappear from AI Answers 24.05.2026 22:37

Why does a brand disappear from AI answers without a warning, penalty notice, or obvious traffic crash? In this episode of AI Marketing Governance with Kristina Shrider, we look at AI marketing drift: the slow loss of visibility, attribution, and authority that can happen when brands publish generic, weakly governed, or AI-assisted content without enough human review, provenance, and source proof....