AI & Marketing for Home Service Pros

🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.com/calendar Most contractors turn down bids they do not have time to put together. Brad Strawbridge used to do the same thing. Then he built a system that produces a full commercial sealed bid package in a day instead of the seven to ten days his o...

===OUTPUT_2_DESC=== 🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.com/calendar Most contractors react to a slow month the same way. Spend more on ads, buy more leads, knock more doors. But if your funnel leaks, more leads just means spending more money to lose more jobs. The contractors pulling...

🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.com/calendar Almost no contractor sells to private equity, and the ones who do usually take a decade or more. Nehal Kaiser did it in three years and ten months, for an eight figure exit. His point is the one most owners miss. He did not get there by...

🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.com/calendar Most contractors think AI means a chatbot that writes emails. Adam Sand is here to show you what it actually looks like when AI runs your operations — and he does it live, on screen, in under an hour, for less than $50. Adam is the CEO...

🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.com/calendar Most contractors who are struggling with their marketing have the same blind spot: they blame the leads. They churn through agencies, increase their ad spend, and keep wondering why the phone isn't ringing with quality jobs — never real...

🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.com/calendar The moment a homeowner submits your lead form, their excitement is at its peak. What happens in the next hour determines whether you get the job or someone else does. Most contractors have no idea how much revenue they are losing in tha...

You are probably not losing money on your marketing. You are losing it after the lead comes in. One company recovered $750,000 in 60 days from estimates they had already stopped chasing. Another did $250,000 in their first week from a single abandoned call rescue sequence. Ryan Fenn has processed over 500 million text messages for home service companies and the finding is always the same: most con...

🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here: https://contractormarketingpros.net/miami-event/ Most contractors who lose a deal at the kitchen table don't lose it because of price. They lose it because they led with price. Chris Scoville has watched this happen thousands of times, and he's built an entire company around fixing...

🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/ Most home service contractors are fighting for the top spot on Google, paying SEO companies and running ads, while completely ignoring a channel that is free, wide open, and already delivering leads for the contractors who figured i...

🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/ Most home service contractors think they have a lead problem. Noah Williams has worked with contractors across the country and his diagnosis is consistent: the leads are almost never the issue. The owner is. When the leader stops gr...

🎟️ Join us LIVE in Miami Beach — From Leads to Revenue Workshop, May 22, 2026. Limited to 30 contractors. Apply here → https://contractormarketingpros.net/miami-event/ Most contractors build a job, not a business. They’re in survival mode, doing everything themselves, and the company would stop the day they did. Benny Fisher built something different. Benny launched Big Fish Roofing in Pittsburgh...

More leads won't fix a leaky system. They'll just cost you more money to lose more deals. That's the hard truth Brad Strawbridge learned building Capital City Roofing from the ground up, and it's the insight that drove him to build something most contractors don't have: a full AI-powered sales and operations engine that works before, during, and after every job. Brad is the owner of Capital City R...

If you’re a contractor relying on Google for leads, there’s one thing you need to understand: Ranking your website is no longer enough. In this episode, I sit down with Darren Shaw , founder of Whitespark , to break down what actually drives local search visibility for home service businesses today. Darren has spent nearly two decades studying how Google ranks local businesses and publishes one of...

Most contractors don’t have a lead problem; they have a call handling problem. In this episode, Mauricio Cardenal sits down with Lynn Wise, founder of Contractor in Charge, for a direct and eye-opening conversation about what’s really happening after a lead comes in and why that’s where most companies lose money. Lynn isn’t just talking theory. She’s worked with home service companies at scale, he...

What do you do when the traditional roofing model stops working… and you have no marketing budget left? In this episode, I sit down with Jen Silver , founder of Roofing Utah , for one of the most raw and honest conversations we’ve had on the show. Jen didn’t grow up in construction. She didn’t inherit a roofing business. She didn’t raise capital. She became a single mom, stepped into roofing out o...

Most contractors don’t plan to sell their business—until they’re forced to. In this episode, I sit down with Alex Brown, Director of Business Development (West Coast) at Exit Stage Advisors, for an honest, practical conversation about what it really means to build a business that’s ready to sell—even if you never plan to. Alex isn’t just an advisor. He’s a serial entrepreneur who has built and sol...

Most business owners believe the way to fix a problem is simple: do more. More calls. More meetings. More marketing. More activity. But according to Reggie Brock, activity doesn’t create progress — accomplishment does. And many businesses are busy while quietly moving in the wrong direction. In this episode, I sit down with Reggie to talk about the deeper issues that affect growth inside contracti...

Most contractors don’t have a marketing problem. They have a campaign problem . In this episode, I sit down with Zac Garside , President of Prolific Brand Design , to break down one of the biggest mistakes contractors make with marketing—confusing random tactics with real campaigns. Zac has helped contractors across HVAC, plumbing, roofing, and home services generate real revenue through email mar...

If you don’t truly own your marketing, you’re always one decision away from losing control of your business. In this episode, I sit down with Daniel Carpenter, founder of Create Motive, for one of the most honest conversations we’ve had on the podcast about marketing, trust, and ownership in home services. Daniel works closely with contractors, remodelers, and high-end service businesses, and he’s...

Most home service owners think their biggest problem is marketing. Lance Bachmann thinks that’s only half the story. In this episode, I sit down with Lance Bachmann , founder of the digital agency 1SEO (which he scaled and sold), managing partner at LBachmann Capital , and the force behind the Build It To Sell It conference. Lance has lived on both sides of the business world—running a large digit...

Growth in home services isn’t clean. It’s rarely comfortable. And it almost never looks the way people talk about it on stage. In this episode, I sit down with Steve VanHorn, Co-Owner and COO of Simpson Salute Heating and Cooling, to have an honest conversation about what it really takes to scale a home service business without breaking it, or yourself. Steve and his partner grew their organizatio...

The way homeowners—and Google—choose contractors is changing faster than most people realize. In this episode, I sit down with Austin Rosenbaum , Founder and CEO of Demand IQ , to unpack one of the biggest shifts happening right now in home service marketing: pricing transparency, AI-driven search, and Google’s move from clicks to outcomes . Austin has been building pricing and lead-generation tec...

Most contractors don’t realize that the best time to sell is before they feel ready to sell. In this episode, I sit down with Claudio Vilas , founder of The Roofing Biz Broker , to unpack the uncomfortable truth behind selling a roofing or home service business—and why fewer than 10% of companies are actually sellable , despite constant acquisition outreach. Claudio works exclusively with roofing...

Private equity is aggressively buying home service companies but most contractors will never be able to sell their business. In this episode, I sit down with Stephen Martinez, founder of the American Dream Event, to break down why so many contracting businesses are unsellable and what actually makes a company attractive to buyers. Stephen works closely with private equity groups, M&A professio...

What if the reason most sales reps fail has nothing to do with talent, scripts, or systems? In this episode, I sit down with Adam Tronnier, National Sales Director at One Solutions, to unpack one of the most raw and instructive stories in the home services industry. Adam went from: - Multiple prison sentences - Living out of a PT Cruiser - Knocking doors for five months without getting paid …to he...