Elina Lesyk

AI Ketchup 🍅 | Your Business's Secret Sauce

Business EN ↓ 24 episodes

AI is your new hire. Learn how to train it. Join Elina, ex-AWS Cloud & AI Architect, as we crack open the playbooks of leaders who’ve slashed costs, automated workflows, and scaled revenue using AI. No jargon. No fluff. Just battle-tested tactics from:✅ Founders who built 7-figure businesses with AI✅ CEOs who automated 40% of operations (and kept their teams happy)✅ Skeptics-turned-advocates surviving the AI learning curveA new episode biweekly if you hit a "Subscribe".

Author

Elina Lesyk

Category

Business

Podcast website

pod.elinalesyk.com

Latest episode

Apr 30, 2026

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Episodes

70 % deiner Kanzlei-Arbeit: Pflicht oder Gewohnheit? 30.04.2026

Was wäre, wenn nur 6 deiner Schnittstellen gesetzlich Pflicht sind – und alles andere nur Gewohnheit ist? Elina spricht mit Johannes Breuers (ehemals Wirtschaftsprüfer und Steuerberater bei Grant Thornton, ex-CFO SER Group/Doxis) über First Principles für Steuerkanzleien. Über das, was wirklich gesetzlich vorgeschrieben ist, was nur Gewohnheit ist — und warum 70 % deiner alltäglichen Arbeit gar ni...

Checklisten sind keine Prozesse: Der ehrliche Weg zum Kanzlei-Verkauf | Julia Buhmann 15.04.2026

„Die eigene Kanzlei verkaufen? Du spinnst doch!“ Genau das musste sich Julia Buhmann, Managing Director von Crestivia GmbH, aus ihrem Umfeld ständig anhören, als sie sich entschied, ihre gut laufende Steuerkanzlei nach 16 Jahren zu verkaufen. Der zunehmende Bürokratie- und Dokumentationswahnsinn hielt sie immer mehr von dem ab, was sie eigentlich tun wollte: Unternehmen ganzheitlich und strategisc...

KI-Check aus 150 Kanzleien, Digitalisierung vs. Automatisierung, Serverlos glĂĽcklich | Niklas Tober 17.03.2026

Digitalisierung ist das Fundament, aber die Automatisierung ist das Ziel. In dieser Folge spricht Elina Lesyk mit Niklas Tober, der als Kanzleimanager bereits über 150 Kanzleien begleitet hat. Wir klären die Frage: Wo liegen die Grenzen von DATEV und wie sieht ein echter KI-Workflow in einer modernen Steuerkanzlei aus? Highlights der Folge: - Die 150-Kanzleien-Erfahrung: Warum viele Kanzleien bei...

Das Ende der Fibu: Warum klassische Buchhaltung ausstirbt | Philipp Sterzinger 19.01.2026

„Diese Mandanten werden aussterben“ – Philipp Sterzinger findet klare Worte für den aktuellen Zustand der Steuerbranche. In dieser Episode des AI Ketchup Podcasts sprechen wir darüber, warum das klassische „Monatsende-Abarbeiten“ keine Zukunft mehr hat und warum es jetzt an der Zeit ist, als Kanzlei massiv in KI-Tools und neue Skills zu investieren. Philipp teilt seine „Secret Sauce“, wie er KI ni...

How to Rank Higher in AI Overviews | Pahul Hallan 28.08.2025

Is traditional SEO dead? As AI Overviews begin to dominate search results, the rules for getting discovered online are being rewritten. In this episode, ML engineer Pahul Hallan explains why the new landscape is a "winner takes all" game and breaks down the essentials of AI Engine Optimization (AEO) . Discover the technical and content strategies your e-commerce business needs to impleme...

How Voice AI Boosts NPS by 180% & Creates Unicorns | Stefan Ostwald 31.07.2025

Is the future customer experience spoken? Discover the massive shift from clunky, frustrating automated systems to truly helpful AI Agents that can increase customer satisfaction by 180%. In this episode, we sit down with Stefan Ostwald, co-founder and Chief AI Officer of the AI unicorn Parloa, to uncover how they found product-market fit by solving the biggest pain points in customer service. Lea...

How to Build a True AI-First Education Company | Moritz Heininger 24.07.2025

Are you overwhelmed by the constant flood of new AI tools, feeling you have "FOMO" about what's truly relevant? This episode cuts through the noise. We're joined by Moritz Heininger , founder of the leading German AI education platform, SnipKI, to reveal how he built a true AI-first company that automates nearly everything—from daily content publishing to B2B lead qualification....

Why Your Next AI Project Should Be Open-Source | Mike Bird 17.07.2025

Is locking down powerful AI in the hands of a few companies a risk we can't afford to take? In this episode, we're joined by open-source visionary Mike Bird to explore why the future of humanity might depend on open-source AI. We dive deep into the strategic advantages of building in the open, how to decide what parts of your business to open-source, and the practical tools and frameworks that can...

Rewiring an 800-Person Powerhouse with AI Agents | Aytekin Tank 03.07.2025

Is it possible to transform a 20-year-old bootstrapped company into an AI powerhouse? Aytekin Tank, founder of Jotform, reveals the “cheat codes” he used to scale to 30 million users and revolutionize his own business with AI agents . Discover how Jotform went from building simple forms to developing sophisticated AI that resolves 75% of customer support inquiries automatically. This episode is a...

Can Europe Build Private AI? Meet Nebul’s Proof | Arnold Juffer 03.06.2025

Why should you care about who really owns the servers that power your cloud workloads and AI?? In this episode, Nebul CEO Arnold Juffer reveals how European businesses can run private GPTs—free from hyperscaler lock-in, Cloud Act subpoenas, and data-leak nightmares. TOPICS DISCUSSED: 1. European AI Sovereignty How geopolitical tensions underscore the need for a Europe-owned AI infrastructure. 2. P...

Inside the $100K MRR AI Automations Community | Jack Roberts 08.05.2025

Do you know what AI automation your business needs today? Let's find out! Join us for an insightful conversation with Jack Roberts, founder of the AI Automations community, on making AI automation work for your business, building vibrant online communities, and combining cutting-edge AI tools with strategic execution. TOPICS DISCUSSED: 1. Community Building in AI Automations Jack explains why “soc...

Digital Renaissance, Consentful Data Sharing, and Impact-Driven Communities | Jean Arnaud 24.04.2025

Can the marriage of philosophy and technology create a more ethical AI future? Discover how Jean Arnaud, a philosopher turned AI innovator, is pioneering a revolutionary approach to responsible AI development through his concept of "digital renaissance." Jean shares his fascinating journey from teaching philosophy in France, UK, and the US to founding Nova and co-founding Aethos, a nonprofit AI in...

Culture Eats AI for Breakfast: Building AI-Ready Organizations | Kavita Ganesan 03.04.2025

Join us for an insightful conversation with Kavita Ganesan, an experienced AI strategist who has built solutions for Fortune 500 companies like 3M and eBay. Kavita shares her journey in AI and provides practical frameworks for organizations looking to implement AI successfully, including her B-CIDS framework (Budget, Culture, Infrastructure, Data, and Skills) and guidance on evaluating AI pilots....

State of Reasoning Models, Building LLMs from Scratch and 7 Years of Scaling GPT | Sebastian Raschka 27.03.2025

Join us for an insightful conversation with Sebastian Raschka, a renowned machine learning expert and author who has significantly contributed to AI education through his book "Build a Large Language Model from Scratch." Sebastian shares his journey in machine learning, offers advice for newcomers to the field, discusses the latest advancements in reasoning models, and explores the future of model...

Forget Degrees, Acquire Skills | Ekrem Namazci 14.03.2025

Join us for an insightful conversation with Ekrem Namazci, founder of LIYA and former Data and AI Lead at Microsoft. Ekrem shares his journey from an unconventional background to tech leadership, and explains his pioneering approach to building skills in the AI era. Learn why he believes skills are increasingly more valuable than degrees, and how his "STAR" methodology (Skills Through Al...

Debugging Modern Life Chaos with AI | Rosaria Di Donna 07.03.2025

Join us for a special International Women's Day episode of AI Ketchup where we explore the intersection of AI and FamilyTech with Rosaria Di Donna, founder of familymind.ai. After working on Microsoft's $1 billion Microsoft 365 business, Rosaria made a bold pivot to tackle the $2 trillion unpaid family care market with technology designed to ease the burden on working parents. TOPICS DISCUSSED: 1....

Making Responsible AI Work Without Breaking the Bank | Amine Ait El Harraj 27.02.2025

Join us for an insightful conversation with Amine Ait El Harraj, Practice Manager for Data & AIML at Reply, as we explore the world of Responsible AI implementation and EU AI Act compliance. Discover how companies can effectively balance innovation with regulation, and learn practical strategies for implementing AI systems that are ethical, fair, transparent, and accountable. TOPICS DISCUSSED: 1....

The Step-by-Step Path to Building Better AI Agents | Nico Finelli 21.02.2025

In this episode, we dive into AI development strategies with Nico Finelli, Founding GTM at Vellum.ai. Drawing from his experience with autonomous vehicles at M City and his work at Weights & Biases, Nico shares valuable insights on building AI agents through an incremental, test-driven approach. TOPICS DISCUSSED: 1. Incremental AI Development Nico draws parallels between autonomous vehicle dev...

Mission Critical for Vector Databases and Agentic Systems | Thierry Damiba 17.02.2025

In this episode, we explore the intersection of AI security, vector databases, and career transformation with Thierry Damiba, Developer Advocate at Qdrant. From his experience securing sensitive government applications to pioneering vector database implementations, Thierry shares valuable insights on building secure AI systems and navigating technological change. TOPICS DISCUSSED: 1. Vector Databa...

Knowledge Graphs, Organisational Impact & EU AI Act | Vadym Safronov 07.02.2025

In this episode, we dive deep into the world of knowledge graphs and organizational change with Vadym Safronov, a Lead Data Scientist at Nielsen IQ and veteran of enterprise transformations. From building actual ketchup factories to architecting complex data systems, Vadym shares fascinating insights on how knowledge graphs can revolutionize enterprise operations and drive successful organizationa...

From Jira Janitors to AI-Powered Swiss Knives | Jorge Alcantara 27.01.2025

In this episode, we explore the evolution of AI in product management and the crucial balance between automation and human judgment with Jorge Alcantara, a founder of Zentrik.ai and a veteran in AI implementation and product development. Jorge shares his journey from early chatbot development to founding Zentrik, offering unique insights into the future of product management in the AI era. TOPICS...

What Quantum Computing Holds for AI | Hila Safi 25.01.2025

In this episode, we dive into the fascinating world of quantum computing with Hila, a quantum computing researcher at Siemens focusing on hardware-software co-design. From her unexpected journey from aspiring surgeon to quantum computing expert, Hila brings unique insights into the future of this transformative technology and its real-world applications. TOPICS DISCUSSED: 1. Quantum Computing Fund...

Local Models and Human AI Art Co-creation | Shahbaz Mansahia 23.01.2025

In this episode, we dive deep into the world of local AI models and their creative applications with Shahbaz Mansahia, an ML engineer, an IEEE author, researcher and advocate for democratizing AI technology. Shahbaz shares his unique perspective on running AI models locally, making AI accessible to art students, and using technology to address representation gaps in art. TOPICS DISCUSSED: 1. Local...

What to Expect from AI Ketchup Podcast 02.01.2025

AI Ketchup - Catching up on the WHY behind tech products! In this podcast, we're re-engineering human-centered product creation, focusing on AI solutions that matter. Think of this as your opportunity to step into the shoes of people solving real-world problems. In the early days of cars, building engines wasn't easy, but it was a problem with a clear direction—unlike the challenge of defining tra...

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