AI in Action

Eric Housh and Zack Terry dig into a real implementation with a university fundraising team sitting on a database of over 100,000 donor records — and no reliable way to know who to call first. The problem wasn't missing data. It was that the data lived in silos across HubSpot, making it nearly impossible to surface the right relationships at scale. Zack walks through how FSM used HubSpot&apos...

Eric Housh and Zack Terry walk through a real Agentforce implementation at a talent placement firm drowning in routine candidate inquiries. Status update emails were scattered across inboxes, LinkedIn, and phone calls, leaving the team no time to actually place candidates. The solution was a service agent built to retrieve live application data from Salesforce, translate internal status codes into...

Eric Housh, Zack Terry, and Fast Slow Motion CEO and founder John Burdett sit down to announce that FSM is now offering Claude AI implementation services — not just AI features inside Salesforce or HubSpot, but Claude as a business platform in its own right. The conversation covers what that service actually includes: AI strategy and governance, platform setup and administration, team adoption, cu...

This episode breaks down how an AI SDR agent built in Salesforce Agentforce helps sales teams handle more leads, improve outreach quality, and remove bottlenecks at the top of the funnel. Eric Housh and Zack Terry walk through the technical design, including grounding strategies, brand voice control, observability, and prompt evaluation, along with key insights on AI performance and scalability. P...

Sales teams lose critical deal context in the moments between meetings and CRM updates. In this episode, Eric Housh and Zack Terry break down how AI and voice tools help capture that information in real time and improve data accuracy. They explore the “windshield gap,” the impact of CRM friction on adoption, and how a simple Agentforce solution can streamline data entry, improve reporting, and sup...

Support teams often struggle with scattered data across multiple systems. In this episode, Eric Housh and Zack Terry walk through how a global enterprise unified its data to power an AI agent that delivers faster, more informed answers. They break down the architecture behind Salesforce Data Cloud and Agentforce, along with the role of semantic search, unstructured data, and retrieval systems in i...

Many growing businesses hit a point where success creates new operational bottlenecks. In this episode, Eric Housh and Zack Terry break down the “scaling tax” and how AI can eliminate manual invoice processing inside Salesforce. They walk through a real-world use case, including how Agentforce automates email intake, data extraction, validation, and record creation, plus practical steps leaders ca...

Many organizations experiment with AI tools but struggle to turn them into real operational value. In this episode, Eric Housh and Zack Terry walk through a real case study showing how siloed AI systems can create inefficiencies instead of reducing work. They explore how Agentforce and Data Cloud connected AI directly to Salesforce CRM data, knowledge articles, and customer records. The discussion...

The Salesforce Spring '26 release focuses on AI governance, observability, and operational maturity rather than flashy features. In this episode, Eric Housh and Zack Terry break down the five most important AI-centered updates and what they mean for leaders scaling Agentforce and automation. They cover AI-generated Flow builds, Digital Wallet transparency, Scale Center observability, generati...

HubSpot Data Hub is designed to unify and clean customer data so teams can trust their CRM and build AI on a foundation that holds. In this episode, Eric Housh and Zack Terry are joined by FSM Chief Delivery Officer Brandon Landes to break down what Data Hub is, how it works, and why it improves adoption, automation, and AI outcomes. They also cover this week’s AI headlines, including OpenAI’s “co...

Salesforce Data 360 has become the data intelligence layer powering the entire Agentforce ecosystem. In this episode, Eric Housh and Zack Terry break down what Data 360 really is, how it evolved, and why it matters for any business preparing for AI. They walk through context engineering, semantic search and vector databases, relationship mapping, calculated insights, identity resolution, and what...

Dreamforce 2025 redefined what it means to work with AI. Eric Housh and Zack Terry break down the event’s biggest announcements — from the debut of Agentforce 360 to OpenAI integrations, voice capabilities, and Salesforce’s evolving data strategy. They also cover this week’s top AI headlines: Adobe’s new AI Foundry, FTC transparency moves, and Andrej Karpathy’s surprising take on the future of age...

Salesforce Winter ’26 is here—and it’s packed with AI. In this episode, Eric Housh and Zack Terry break down what’s new, what’s ready to use today, and what’s worth planning for next quarter. From Agentforce updates to AI in Flow, Marketing Cloud, and Data Cloud, they unpack the tools that matter most for admins, sales leaders, and developers. Plus, they cover the biggest AI headlines of the week:...

OpenAI launches GPT Pulse, a proactive AI assistant that delivers personalized updates based on your conversations and connected accounts — plus, the $500 billion Stargate project is redefining AI infrastructure. In this episode, Eric Housh and Zack Terry sit down with Will Blackburn and Peter Inge, co-founders of DevClarity, to talk about how AI is transforming software development, what’s next f...

AI is transforming how businesses operate, and Salesforce’s Agentforce is leading the way. In this episode of AI in Action, Fast Slow Motion’s Eric Housh and Zack Terry explain what Agentforce is, how it differs from ChatGPT, and how you can start applying it to your business. You’ll hear real examples of companies reducing support load, improving customer experience, and driving success with clea...

Building Salesforce AI bots takes more than spinning up a chatbot. In this episode of AI in Action, we cover the essentials of designing, testing, and refining Agentforce agents that actually work. You’ll learn what makes a strong AI prompt, why context matters in prompt engineering, and how Agentforce interprets instructions. We’ll also show how Agentforce actions connect to Apex, Flows, and othe...

Agentforce pricing is changing, and understanding the new model is critical for any business using Salesforce AI. In this episode of AI in Action, we break down the shift from the old license-plus-conversation model to Salesforce’s new action-based “flex credit” approach. You’ll learn how the new pricing works, how to estimate ROI for your organization, and which model makes the most sense for you...

AI is evolving quickly, and Salesforce Agentforce is rolling out powerful updates to keep pace. In this episode of AI in Action, we break down the newest features, including dynamic rich cards, expanded SDR agent capabilities, and trust layer improvements designed to keep AI safe and reliable. You’ll also learn Salesforce’s five attributes of an agent and get introduced to the “When…I want…so that...

Salesforce and HubSpot are rolling out major AI updates—and businesses are already seeing results. In this episode of AI in Action, we cover Salesforce voice agents (expected by Dreamforce), Agentforce inside Slack, and real client wins like auto-closing duplicate cases with 90–95% accuracy. You’ll also hear why keeping a human in the loop is critical, and where most of the real work in AI project...

AI is breaking the internet—and reshaping your business whether you’re ready or not. In this episode of AI in Action, Fast Slow Motion’s Chief Growth Officer Eric Housh and Director of AI Zack Terry unpack what’s new in AI, from Google indexing ChatGPT conversations to the anticipated release of GPT-5. They also explore how Salesforce, Meta, and ServiceNow are investing in AI tools that will redef...

AI is moving faster than ever—and businesses that don’t adapt will be left behind. In this episode of AI in Action, Eric Housh, Zack Terry, and FSM CEO John Burdett kick off our AI Readiness series, starting with strategy. They unpack what’s new in AI, from GPT-5 and OpenAI’s $8.3 billion valuation push to the U.S. Government’s AI Action Plan. Then they dive into what it takes to build a winning A...

AI adoption isn’t just about tools—it’s about process. In this episode of AI in Action, Part 2 of our AI Readiness series, Eric Housh, Zack Terry, and FSM Chief Delivery Officer Jeff White explain the AI Project Lifecycle and Jeff’s STEP Model (Support, Think, Engage, Perform), showing how to move from experiments to scalable AI. They also cover the week’s top AI news, including Google’s 99.5% dat...

AI adoption isn’t just about tools—it’s about people. In this episode of AI in Action, Part 3 of our AI Readiness series, Eric Housh, Zack Terry, and FSM COO Matt Dyar share how leaders can find the right talent and build a culture that thrives in an AI-first world. Drawing on Patrick Lencioni’s The Ideal Team Player framework and the importance of curiosity, they show what it takes to hire intent...

AI readiness isn’t theoretical anymore—it’s urgent. In this episode of AI in Action, Part 4 of our AI Readiness series, Eric Housh, Zack Terry, and FSM CTO Chad Seales focus on the final two pillars: technology and data. They break down what it means to be technically ready for AI, from governance and buy-vs-build strategies to Fast Slow Motion’s trusted-user frameworks and skunkworks approach. Yo...

In Episode 011 of AI in Action, Eric Housh and Zack Terry unpack HubSpot’s biggest AI moves from INBOUND 2025—Breeze AI agent expansion, the launch of Data Hub, and LOOP for agent optimization. They explain why the marketing funnel is officially dead and how HubSpot is making AI adoption easier for everyday users. You’ll also get the latest AI headlines, from ASML’s €1.3B Mistral investment to Mic...