Tech Village Media

AI Edge for Enterprise Marketing

Technology EN ↓ 17 episodes

The Marketing AI Insider Podcast is dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.> Share lessons learned and best practices around implementing marketing AI at scale> Provide guidance to other marketers on AI strategy, g...

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Tech Village Media

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TITLE: AI-First Marketing: Nick Brackney on Dell's Transformative Journey 10.11.2025 39:31

Join hosts Yadin Porter de León and Jessica Hreha as they sit down with Nick Brackney, AI Product Manager at Dell . This episode provides a rare look inside a large enterprise's practical and strategic approach to AI, moving beyond hype to build tools that deliver real value for marketers. Nick, whose role is to build AI tools specifically for Dell's marketing organization, shares the lessons lear...

Marketing and the CTO - Collaborating for AI Adoption 03.09.2025 46:56

This episode of the AI Edge Podcast for Enterprise Marketers explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO. Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of...

AI in the Enterprise: Strategy and Tools - Mike Kaput, CCO, Marketing AI Institute 02.07.2025 48:03

In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business . Forget the endless quest for "the right AI tools." Mike challenges this common question, gu...

Integrating AI at Scale: Stress-testing your organization - Hadley Ferguson, Uber 17.06.2025 49:20

In this episode, hosts Yadin Porter de Leon and Jessica Hreha welcome Hadley Ferguson, Director of Global Content, Community Operations at Uber. The discussion focuses on Uber's successful custom integration of AI tools at scale, highlighting how it serves as a "source of truth" for centralizing knowledge, ensuring compliance and brand consistency, automating content generation (over one million s...

Riding the AI Wave 25.03.2025 37:04

Key Takeaways for Marketers The podcast unveils critical insights about AI's role in modern marketing: Democratizing Opportunity : AI is a great equalizer, allowing creators at all levels to solve big business problems and elevate their organizational reputation. Expanding, Not Replacing: The goal is to use AI to expand thinking, not just confirm existing ideas. As Catherine Richards provocatively...

The Quiet Shifts Caused by AI Adoption 09.12.2024 36:26

'Deus in machina': Swiss church installs AI Jesus to connect the digital and the divine https://www.nbcnews.com/news/world/deus-machina-swiss-church-installs-ai-jesus-connect-digital-divine-rcna182973 Suno - AI-powered music creation https://suno.com/ Coca Cola AI created ad https://www.youtube.com/watch?v=E3-J0MwvBSI Fivr "Nobody Cares" the musical https://www.youtube.com/watch?v=hJYvwmodYIU...

Marketing is Now a Strategic Board-Level Conversation Because of AI 17.09.2024 38:45

Liza Adams - Consultancy: https://www.growthpath.net/ Reach out to us on LinkedIn Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/ Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/ Jessica Hreha: https://www.linkedin.com/in/jessicahreha/ Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/ Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b51...

Staying Focused When Adopting AI 30.08.2024 48:33

Natalie Lambert’s Consultant Company: https://genedge.co/services Marketing AI Conference (MAICON) Event: https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference Reach out to us on LinkedIn Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/ Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/ Jessica Hreha: https://www.linkedin.com/in/jes...

AI Is Not a Strategy 09.08.2024 42:16

Find out more about Robert Rose at Robertrose.net Reach out to us on LinkedIn Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/ Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/ Jessica Hreha: https://www.linkedin.com/in/jessicahreha/ Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/ Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b513281...

The State of AI in Marketing 26.06.2024 47:00

Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer/ Marketing AI Institute: https://www.marketingaiinstitute.com/ Marketing AI Conference (MAICON): https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference Reach out to us on LinkedIn Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/ Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambi...

The Communicator's Guide to Ethical AI Integration: Guest Jennifer Clemente 04.06.2024 43:18

Jennifer Clemente's AI Certification Course : https://www.ragan.com/store/ai-certificate-course/ Elevating strategy, creativity and content with AI Reach out to us on LinkedIn Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/ Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/ Jessica Hreha: https://www.linkedin.com/in/jessicahreha/ Michelle Moore: https://www.linkedin...

The CMO Perspective on Generative AI: With Laura Heisman, CMO of Dynatrace 15.05.2024 36:16

Marcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers] Reference for Michelle’s take on Dove’s current ad campaign https://www.fastcompany.com/91091467/dove-just-made-the-best-ai-related-ad-yet Reach out to us on LinkedIn Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/ Suzanne...

Pretty Pictures: How AI transforms Creative Professionals 24.04.2024 41:52

Canva report findings: AI is transforming the roles of marketers and creatives https://www.canva.com/newsroom/news/ai-report-findings/ Jasper AI policy template https://www.jasper.ai/ai-policy-template Midjourney: https://openart.ai/home Sora: https://openai.com/sora OpenAI’s text to video app DALL-E: https://openai.com/dall-e-2 Stable Diffusion: https://github.com/Stability-AI/generative-models...

Piloting AI - Making a creator out of every marketer 02.04.2024 54:39

Jessica Hreha presented at an elementary school career day about AI and marketing. https://www.linkedin.com/pulse/sparking-curiosity-generative-ai-meets-career-day-jessica-hreha-uadzc/ Reach out to us on LinkedIn Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/ Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/ Jessica Hreha: https://www.linkedin.com/in/jessicahreh...

First Things First: Creating AI Policies and Usage Guidelines 12.03.2024 38:36

Links: Jasper AI policy template https://www.jasper.ai/ai-policy-template Marcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/ Chief AI Officer story https://www.businessinsider.com/chief-ai-officer-tech-hot-role-skills-strategy-machine-learning-2024-2 AlphaGo Documentary https://www.youtube....

The Marketing AI Council Origin Story 27.02.2024 38:56

Links: [Subscribe to the Podcast] The AI Edge Podcast for Enterprise Marketers - Apple Podcast The AI Edge Podcast for Enterprise Marketers - Spotify The AI Edge Podcast for Enterprise Marketing - Simplecast Reach out to us on LinkedIn Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/ Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/ Jessica Hreha: https://www.lin...

EP 0 - Introduction 13.02.2024 29:16

Welcome to the first episode of The AI Edge Podcast for Enterprise Marketing. A show dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This...