Agents of Change: Human in the Loop

What does "performance" really mean when every brand claims it? Aubriana sits down with Matthew Fanelli, CRO of Digital Remedy, to unpack 25 years of ad tech evolution — from AOL dial-up to AI-powered media. They get into fragmentation, the courage it takes to have honest conversations about what's actually working, where AI helps (and where it falls flat), and why the best marketers...

What does it actually take to stay relevant through 15+ years of nonstop change in adtech? In this episode of Agents of Change: Human in the Loop, Aubriana sits down with Patrick Shea, Co-Founder of AdDaptive Intelligence, to unpack what most companies get wrong about AI, experimentation, and long-term bets. Patrick has built through every major wave—from early programmatic to machine learning to...

In this episode of Agents of Change, Aubriana sits down with Kim Siler, a seasoned operator who has spent over two decades leading digital transformation across companies like Coca-Cola, AT&T, and TeleSign. Now co-founder of Aethova, Kim brings a rare perspective that blends enterprise execution with hands-on AI system building. The conversation cuts through surface-level AI hype to explore wh...

In this episode of Agents of Change: Human in the Loop, Aubriana sits down with Priti Ohri, Founder of Advertible, to unpack what’s really happening beneath the surface of AI in advertising. From her early days in media and ad tech to building Advertible, Priti shares how a gap in creative technology led her to rethink how brands show up—moving beyond rigid formats toward adaptive creative that ev...

Rex Briggs has been thinking about AI and marketing productivity since the early days of the internet. In this episode of Agents of Change, Aubriana Lopez speaks with Rex Briggs, Chief AI Officer at Claritas, about why this AI wave feels different — and what’s actually holding it back. Long before generative AI, Rex was pioneering log file analytics, post-click attribution, and neural networks at...

In this episode of Agents of Change: Human in the Loop, Aubriana sits down with Bob Walczak, CEO of MadConnect, to unpack the invisible infrastructure powering the next era of ad tech. With decades of experience, including leading BidSwitch, Bob brings a builder’s perspective to one of the industry’s biggest challenges: platform-to-platform communication in an agentic world.

In this first episode, we flip the script and turn the mic toward Joanna Gerber, Associate Editor at AdExchanger. As a Gen Z journalist covering ad tech and AI, Joanna brings a rare vantage point — combining front-row access to founders and operators with a generational lens shaped by growing up alongside the technology now reshaping the industry. This conversation explores what she’s seeing emerg...