Agency X

John and David do some "live" audits on this episode. We review the content use of 3 DTC brands crushing it in e-commerce: Lokai , Thread Wallets , and Thrills . We discuss how these brands correctly leverage content and point out a few improvement areas , all while setting some ground rules for what what truly great content is and why it has a massive impact on e-commerce sales and growth. - We'd...

Headless commerce. It lets brands build completely custom web experiences that retain the convenient use of CMS solutions and e-commerce platforms like Shopify or BigCommerce. On this episode, John and David talk about how this is possible, the benefits and ROI of headless commerce, and considerations brands should make before deciding to go headless. This podcast is run by Avex Designs: a design,...

Ever installed an app on your Shopify store that absolutely ruined your site speed or page layout? Shopify apps are amazing, but sometimes they don't function properly, impact site speed, and the high monthly fees can add up. Custom development is an alternative, but has a higher upfront cost. When is one more appropriate than the other? If you're a DTC Shopify merchant who struggles with this, we...

On this episode, David and John talk about all things SMS. SMS marketing isn't new, but it's recently gained a lot of attention. With open rates as high as 99% (compared to email's 25%), it's no surprise brands and marketers are flocking to it as the best new way to engage with customers. Like every marketing tool, there's a right way and wrong way to leverage SMS. Sending too many messages, irrel...

Capturing new customers is challenging. Keeping them can be even harder. Plenty of brands who have only focused on paid media have trouble shifting gears towards improving their customer experience to build lifelong relationships. On this episode, we discuss that strategies and difficulties eCommerce brands face with customer acquisition and retention. We also talk about these fields as a service...

John and David talk about International eCommerce on Shopify in part 1 of a series of episodes about such an important and complicated aspect of selling in digital. We review the new features announced at Shopify Reunite and how it makes the platform more viable than ever to support global brands. In addition, we discuss the various considerations, approaches, and logistics both brands and agencie...

Designers takes notes, this is one of our best episodes yet. We sat down with Dustin Alper, an L2 Product Designer from Tracer, who shared his thoughts on how to best leverage UX/UI design to truly satisfy customer and business goals. We get into a variety of topics regarding continually optimizing digital experiences, listening to users and conducting research, and how information and content are...

Avex Designs founder John Surdakowski weighs in on the impact COVID-19 has had on merchants, agencies, and other players in digital. In roughly 30 minutes, we provide a mixed bag of insights on CRO, agency-client communicators, supply chain logistics, and more.  Finally, we give our thoughts on what the future of eCommerce holds and how both brands and agencies can be better prepared. - If yo...

We enjoyed having him on so much, we had to do it twice. We bring back Lucas Walker from Gorgias to talk about how brands can modify their policies and offers to deliver a best-in-class customer experience during the pervasive coronavirus pandemic. You won't want to miss this! - If you enjoy our content and want to see more, please consider giving us a follow and leaving a review. Positive or nega...

The Coronavirus’ (COVID-19) global impact is devastating businesses, brands, and digital agencies in marketing and eCommerce. With it being anything but business-as-usual, brand communication is more important than ever. Supply chains are compromised, shipping partners are swamped, and everyone is adapting to working remote. Our eCommerce strategist, David, met (virtually) with Adam Gardner from R...

Cultivating a best-in-class user experience, customer service, loyalty, and appreciation lives within the bubble of Customer Experience (CX). CX is now a major focus for both traditional and digitally native brands, and is something agencies should on with their clients. We sit down with Lucas Walker from Gorgias and talk about the overall importance of CX in eCommerce and branding. - If you enjoy...

Move over, Millennials! With a spending power of nearly $143 Billion and accounting for almost 1/3 of the US population, Generation Z is a force that cannot be ignored [ 1 ]. We discuss Gen Z shopping habits and characteristics, and how agencies and store owners can appeal to them authentically through eCommerce and branding. - If you enjoy our content and want to see more, please consider giving...

On today's episode, John and David discuss ADA compliance, accessible design, and why it's important to build experiences that everyone can use. Web accessibility is an often overlooked concept in the industry, so we're proud to give it love in whatever way we can.  - If you enjoy our content and want to see more, please consider giving us a follow and leaving a review. Positive or negative,...

Welcome to Agency X, a podcast brought to you by Avex Designs. We're an agency that specializes in the design, development, and growth of eCommerce websites. We're going to talk about all those things and more, but most of all, adding value in this crowded digital space. Today, we put our founder, John Surdakowski, in the hot seat as eCommerce strategist David Anzalone interviews him about his exp...

Welcome to Agency X. Sign in at the front and we’ll be with you shortly... Okay, enough theater. We’re Avex, a NYC-based web design, development and growth agency that specializes in building eCommerce brands. We started this show to give value to anyone in this digital Wild West.  If you’ve ever wondered how to land better clients, drive more sales online, improve customer segmentation, or w...