agency-x

Agency X

Business EN ↓ 65 episodes

Agency X — a podcast that takes you behind the scenes of running a digital agency. Hosted by John and Tommy, we dive deep into the world of ecommerce, digital strategy, and the evolving landscape of marketing technology. From the challenges of building a brand to mastering the latest tools shaping the future of commerce, Agency X offers insights drawn from real experiences at Avex. Each week, we break down what works, what doesn’t, and the bold moves that drive growth for leading brands. Whether you’re an entrepreneur, marketer, or ecommerce enthusiast, Agency X is your go-to for practical str

Be sure to visit the podcast's website and support the creator: avexdesigns.com

Author

agency-x

Category

Business

Podcast website

avexdesigns.com

Latest episode

May 5, 2025

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Episodes

Weekly Roundup: The Supply Chain, Facebook Ads, & Netlify Graph 28.02.2022

Get your eCommerce news in under 5 minutes with our weekly updates, created by John Surdakowski, Avex Founder and CEO. This week he talks about ongoing issues with the supply chain, how iOS updates are affecting paid ads, and the Netlify platform's new feature, Netlify Graph. View the episode transcription here .  - Subscribe to hear all things eCommerce every Monday. - Contact Avex here...

Weekly Roundup: Future of Commerce, NFTs, and Klaviyo Platinum 18.01.2022

Get your eCommerce news in under 5 minutes with our weekly updates, created by John Surdakowski, Avex Founder and CEO. This week he talks about Shopify's Future of Commerce report for 2022, Yotpo's new collection of NFTs, and our upgrade to becoming a Klaviyo Platinum Partner. - Subscribe to hear all things eCommerce every Monday. - Contact Avex here or connect with John on Linkedin .

How Personalization Improves Customer Experience with Albert Liu, Channel Director at Dynamic Yield 17.01.2022

In this episode, John and Albert have a chat about paid loyalty programs, how eCommerce brands can get the most out of their tech stack, and when brands should incorporate a tool like Dynamic Yield. Check out the highlights and episode transcription here .  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email...

Weekly Roundup: Liquid Death, Holiday Returns, and a Site Launch 10.01.2022

Get your eCommerce news in under 5 minutes with our new weekly updates, created by John Surdakowski, Avex Founder and CEO. This week he talks about Liquid Death's eCommerce success, insanely high holiday returns numbers, and our most recent site launch featuring a brand co-founded by Katy Perry.  - Subscribe to hear all things eCommerce every Monday. - Contact Avex here or connect with John o...

Identifying eCommerce Conversion Killers (Featuring a New Segment!) 02.12.2021

John and David have added a brand-new segment to the podcast called "This Week in eCommerce," where they give a quick rundown on current events in the industry and some updates on the brands Avex works with. This episode's segment includes information about Shopify Markets, Avalara's new Cross-Border Solution, and Pinterest Live Shopping. They also mention a recent case study published for Enjoy L...

Bonus Episode: Customer Experience and Retention Webinar 02.12.2021

We hosted a roundtable event where experts in the eCommerce industry came together to teach you about improving your customer experience and retention, especially when it comes to BFCM and the holiday season. Listen for tips pertaining to email marketing, customer service, and user-generated content. - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communic...

The Results Are In: Which Strategy Helps eCommerce Brands Grow the Most? 15.10.2021

Recently, Avex CEO and Founder John Surdakowski posted a poll on LinkedIn asking eCommerce brands what will be most important to their growth over the next year. The options included paid social, conversion rate optimization, and customer loyalty. Listen to the episode to find out which strategy got the highest votes, and why David and John think each topic ranked the way they did. - We'd like to...

How Apple's iOS 15 Update Will Impact eCommerce Digital Marketing 24.09.2021

After the fifteenth version of the iPhone operating system was released on September 20th, 2021, John and David decided to sit down and talk about the short-term and long-term changes to how digital marketing (especially email marketing) will operate for eCommerce merchants.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and m...

Improving Customer Experience Using Product Discovery with Gina Yuter, Partnership Manager at Syte 10.09.2021

This week, John had the pleasure of picking Gina's brain about all things Syte , the leading product discovery platform for eCommerce. We talk about how product discovery works, its applications, and the importance of customer experience in eCommerce. Let us know if you're interested in any of the many things Syte has to offer for your business.  - We'd like to thank Gorgias for sponsoring th...

From Fashion to Food: How to Develop an eCommerce Brand with Tomo Delaney, Founder/CEO of Noshi 30.08.2021

In this (unfortunately cut short) episode, John talks to Tomo about his journey into founding a children's food company. Noshi is a brand that sells nutritious food paint in hopes to get kids, especially picky kids, to like what they're eating. Tomo had the idea after phasing out of his job as a fashion product photographer and phasing into being a father of two. Learn about what it takes to sell...

Engaging Customers using UGC with Luis Espinal, Agency Partner Manager at Okendo 27.07.2021

John and Luis sit down to discuss how user-generated content, such as reviews and photos, can help build a community for DTC brands.  Okendo is a certified Shopify Plus app used to showcase customer's experiences via their curated reviews. Let us know if you're interested in using Okendo to increase conversions and customer loyalty. - We'd like to thank Gorgias for sponsoring this podcast. Th...

The Past, Present, and Future of DTC Brands with Matt Hayes, CEO & Co-Founder of The Fascination 08.07.2021

After crossing paths a few times over the years, John finally sat down with Matt to talk about his vast experience with eCommerce and DTC brands.  Matt is the CEO and co-founder of the eCommerce marketplace/database called The Fascination that gives consumers a trustworthy source for which products are best to spend their hard-earned money on. He is also a Founding Member of Leesa , a DTC mat...

Beating the E-commerce Summer Slump 08.06.2021

While the start of the summer season can mean pool time, vacations, and relaxing, it means something completely different for e-commerce shop owners. Avoid the common summer sales slump with these tips from John and David.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, e...

Best Practices for Product Drops 25.05.2021

After recently having a conversation with a client about doing their first product drop, John and David decided to dedicate a podcast episode to the topic. They go over when your brand is ready for a drop, the best ways to prepare, and tips on the tech side of things.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages...

How to Utilize Customizable Checkout on Shopify Plus 22.04.2021

Whether it's an FAQ section, multistep vs. single-step, or scarcity timers, the strategy behind your shop's checkout experience is important. In this episode, John and David give their opinion on what factors should and shouldn't be considered at the checkout stage when using Shopify or Shopify Plus.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different co...

Subscription Cancellations & Returns Strategy with Michael Joson, Avex Project Manager 06.04.2021

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - Meet Michael Joson, Avex Designs' very own Project Manager! Michael's...

All About Landing Pages 29.03.2021

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - Landing pages are a great way to create conversions for your products....

Best Marketing Apps On Shopify 22.03.2021

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - The process of creating the most efficient marketing stack on Shopify...

When Should Your Company Upgrade To Shopify Plus? 15.03.2021

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - One of the most common questions we get from brands is about when the...

E-commerce Email Marketing Do's and Don'ts (w/Morgan Mulloy, our Email Marketing Manager) 08.03.2021

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - How many emails should your brand send out every week? What are the be...

Data-Backed UX Design Decisions for E-commerce Brands 01.03.2021

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - Do e-commerce experts know it all? Not without data! We discuss how Av...

Why E-commerce Brands Benefit from Agency Discoveries 16.02.2021

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - E-commerce discoveries are one of the newest ways Avex is helping bran...

17. E-commerce Predictions 2021 31.12.2020

Among EVERYTHING that happened during 2020, e-commerce and online shopping accelerated at a rate we probably wouldn't have seen have seen for another year or two. John and David discuss this rapid progression and how that will impact e-commerce brands and consumers in the year ahead. - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels an...

16. Avex E-commerce Audits: Fire Dept. Coffee & Athletic Greens 09.12.2020

Today, we conduct live audits of two e-commerce brands on Shopify and Shopify Plus: Fire Dept. Coffee and Athletic Greens . We look at how these brands leverage content, SaaS products, discounts, and merchandising to grow their business, while giving our thoughts on some opportunity areas. Who wants us to review their site, next? Hit us up on Linkedin. - We'd like to thank Gorgias for sponsoring t...

15. E-commerce Conversion Funnel: How to Identify & Optimize (ft. Marco from Privy) 10.11.2020

The e-commerce conversion funnel of today's D2C brands is anything but linear. Consumers go through dozens of digital touchpoints across paid, organic and social channels before committing to convert. Uncovering your consumer journey, more importantly the leaks, is crucial to maximize your marketing budget and optimize those channels accordingly. How? I sit down with Marco De Paulis from Privy to...

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