Globital

Agency Scale To Success: Your guide to digital agency growth by Globital

Business EN ↓ 6 episodes

The Agency Scale To Success podcast is your go-to resource for growing, scaling, and innovating your digital marketing agency in today’s fast-paced, AI-driven world. Hosted by Leanne Rogers, Head of Marketing at Globital, this podcast brings you expert-led strategies, insider insights, and real-world agency success stories. Each episode is packed with actionable tips that digital agency owners can use to improve operations, optimise workflows, and deliver outstanding results for clients.

Author

Globital

Episodes

The Narrative Edge: Repositioning copywriting for strategy, performance and retention with Lauren Wainwright 12.06.2026 24:13

In this episode of the Agency Scale to Success Podcast, Leanne Rogers is joined by Globital’s Head of Copywriting, Lauren Wainwright, to discuss how AI is reshaping copywriting and agency content services. They discuss how widespread AI-generated content has raised industry standards, shifting the value from producing large volumes of text to delivering exceptional strategy, differentiation, and p...

The AI-Powered Agency: Automating Workflows and Delivering Better Results with Hugo Silva Pereira 07.05.2026 32:35

In this episode of the Agency Scale to Success Podcast, Leanne Rogers speaks with Globital Chief AI Officer Hugo Silva Pereira about what AI agents are and how they differ from chatbots, generative AI tools like ChatGPT, and platforms such as Zapier, Make, or n8n. They discuss key agency-relevant capabilities including autonomous reporting, custom integrations via open APIs, predictive analytics f...

Beyond the Build: Resetting web design for recurring growth with Laura Kamrath 10.03.2026 46:46

In this episode of the Agency Scale to Success Podcast, Globital’s Leanne Rogers talks to ZBRA founder Laura Kamrath about how web design and agency delivery are changing with AI. Laura shares her insights and own story, including how she uses AI for web strategy, site mapping, content writing via trained custom GPT “ghostwriters,” and image generation/editing, reducing writing time from days to...

SEO vs. GEO: Navigating the Generative Search Revolution for Agencies with Hugo Silva Pereira 30.10.2025 40:27

In this episode of the Agency Scale to Success Podcast, brought to you by Globital, Leanne Rogers talks to Hugo Silva Pereira, Globital's Chief AI Officer, about the future of SEO in the era of generative search. They discuss the evolution from traditional SEO to GEO (Generative Engine Optimisation), the interplay between large language models like ChatGPT and Gemini, and how these models are...

Unlocking the Value: White-label AI, efficiency and agency growth with Hugo Silva Pereira 14.10.2025 39:03

In this episode, Leanne sits down with Globital's Chief AI Officer, Hugo Silva Pereira, to reveal what goes into developing AI-assisted services at Globital. They also explore how to use these as a white-label function and go through some more practical examples of implementing AI in your agency’s service delivery for more than just copy and content. 01:02 Introduction to AI Solutions with Hug...

The Human Element: Balancing Human Power With Ethical Responsibility In Digital Marketing with Lauren Petrullo 26.08.2025 45:52

In this episode of the Agency Scale to Success podcast, Leanne Rogers, Head of Marketing at Globital, dives deep into the ethical considerations of AI in digital marketing with Lauren Petrullo, agency owner of Mongoose Media. Together they discuss the challenges and solutions for handling client data, the legal implications of using AI, and the importance of transparency with clients about AI usag...