Agency Rocket Show

In this episode of The Agency Rocket Show, Liz Hunt sits down with Arjan Visser for a deep conversation about creative leadership, vulnerability, burnout, and the growing tension between management systems and human creativity. The conversation also explores Liz’s upcoming book, The 9 Types of Creatives, including the “Visionary” archetype, a creative profile centered around high-level thinking, l...

Don’t wait for perfect... submit it bad. In this episode of the Agency Rocket Show, Liz Hunt sits down with DayCloud designer Maren McDaniel to talk about her journey from illustrator and graphic designer into the world of website design. They unpack what it really looks like to learn a new skill inside an agency environment, from early fear and perfectionism to feedback, collaboration, and real g...

In this episode of the Agency Rocket Show, Host Liz Hunt is flying without Chelsea (who is off doing casual things like HAVING A BABY) and is joined by DayCloud’s own marketing coordinator and resident wordsmith, Keaton Haines. Together they break down what copywriting actually is, how website copy differs from “regular” writing, and why your site shouldn’t read like an HR handbook. They walk thro...

Be honest: when you pull up your website… do you cringe a little? In this episode, hosts Liz Hunt and Chelsea Poppens dive into the real signs it might be time for a website rebuild, from outdated design and clunky tech to slow load times, poor user experience, and branding that no longer fits who you are. You’ll learn: The biggest red flags that scream “rebuild now” When a refresh is enough (and...

In this episode of the Agency Rocket Show, Liz and Chelsea explain the phase where websites finally start taking shape: before the visuals, before the colors, before anyone gets distracted by “Can we make the buttons rounder?”   We break down the two-step magic of our process, built from years in the industry: 1. The Interactive Mood Board, where we mine for client taste, gather inspiration across...

Episode 3 of our website series is the “not glamorous, insanely essential” one. Hosts Liz and Chelsea walk through the two meetings that make or break a web project before a single pixel gets designed: the Kickoff + Sitemap meeting and the Discovery session.  First, the Kickoff & Sitemap: how we set expectations, timelines, roles, and guardrails... then map the site in a humble Google Sheet wi...

Hold on to your butts! In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down the anatomy of a great website—from the brand strategy that should inform every page, to the technical and UX details that separate a scroll-worthy site from one that makes users bail in three seconds. We'll cover everything from: Why “pretty” isn’t a strategy (and how to stop designing for yourself...

Liz and Chelsea are back for SEASON 4 of the Agency Rocket Show, and this time? We’re talking websites. In this kickoff episode, we cover the symbiosis between branding and websites, your site’s positioning as your business’s “front door,” and what makes the difference between a site that converts and one that sends people elsewhere. From branding to site maps, interactive mood boards to wireframe...

In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy. Designers are taught how to make things look good. But when it comes to making brands mean something? That’s where strategy comes in. We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and ev...

In this episode of The Agency Rocket Show, hosts Liz and Chelsea unpack one of branding’s biggest power moves: storytelling. 

 People don’t remember bullet points—they remember how you made them feel. From emotional connection to long-term brand loyalty, we break down why a good story beats a good slogan every time. We talk about how to stop treating your brand story like a family history and sta...

In this episode of the Agency Rocket Show, Liz Hunt and Chelsea Poppens are asking the question that keeps brand owners up at night: “Do I need a rebrand... or do I just want to cut my bangs and move to another country?” (Spoiler: maybe both.) This episode is all about the rebranding era—from tiny tweaks and font facelifts to full-blown identity overhauls. We spill on the signs it’s time to evolve...

Social media isn’t just about selling anymore—it’s about entertainment, education, and staying unforgettable. So how can small businesses keep up without feeling overwhelmed? On this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens sit down with marketing coordinator Keaton Haines to break down the latest trends and what they mean for small businesses. Topics include: Why bran...

Every touchpoint of your business is a chance to brand, and social media is no different. But social media in 2025 moves fast, and for small businesses, staying relevant can feel like a full-time job. In this episode of The Agency Rocket Show, Liz Hunt and Chelsea Poppens sit down with DayCloud’s marketing coordinator, Keaton Haines, to talk about what really matters when it comes to social media....

In this episode of The Agency Rocket Show, Liz and Chelsea dive into the art of defending creative work—without turning it into a battle. As agency owners, we’ve had our fair share of moments where we had to justify our designs, but we’ve learned that the best defense is actually a great offense. We discuss how to proactively present work, tie decisions back to the client’s own words from discover...

Is your branding project on the right track? In this episode of The Agency Rocket Show, Liz Hunt and Chelsea Poppens dish out some stories on the most memorable branding projects at DayCloud Studios. From the lessons learned by cutting corners to the importance of sticking to a proven process, we share practical insights on the anatomy of a truly successful branding project. We'll discuss how sett...

In this episode of the Agency Rocket Show, Liz Hunt and Chelsea Poppens uncover the not-so-secret weapon behind iconic brands like Starbucks, Nike, and Apple: brand consistency. They explore how the most trusted and recognizable companies go beyond logos and color palettes to weave their identity into every touchpoint—messaging, tone, customer experience, and even the way a space smells. But it’s...

In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens cover the top deliverables included in DayCloud Studios branding projects. We'll break down the essentials: logo files (in every format and variation imaginable), comprehensive brand guidelines (covering everything from logo usage to photography style), and font files (plus tips on how to source and use them). Along the...

In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens start crunching numbers, pulling back the curtain on what it really takes to price your branding projects correctly. We're dishing out hard-earned advice on understanding your costs, setting boundaries, and charging what you’re actually worth—no more undervaluing your creativity! From tracking time to presenting professi...

The Discovery Phase... a.k.a. our foundation for branding that hits the mark every time. In this episode of the Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens dive into the ins and outs of the discovery process at DayCloud Studios. From workshops designed to squeeze every ounce of branding inspiration to aligning with client visions through interactive mood boards, we reveal our secrets be...

In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens kick off Season 3 with a deep dive into the art of branding. After a well-earned summer break (and Chelsea’s wedding!), we're back to share the tools, techniques, and lessons that fuel our creative agency. From discovery workshops to stylescapes and brand books, learn how DayCloud Studios crafts impactful, client-focused...

In some ways, AI has changed how we work. If companies want to remain relevant, it’s crucial to keep up with the rapidly improving technology of today. So what do we utilize in our day-to-day at DayCloud? In this episode of the Agency Rocket Show, join hosts Liz and Chelsea as they reveal their modern tools of the trade. From generated captions and blog outlines to the audio/video services we util...

In the final part of the Agency Rocket Show Project Management Series, hosts Liz and Chelsea explore the intricacies of budget management in the creative agency world. Drawing from our own experiences at DayCloud, we share the hurdles we've faced and the strategies we've employed to manage our finances effectively; things have come a long way since the beginning! From hourly billing and master spr...

In Part 2 of the Agency Rocket Show Project Management Series, hosts Liz and Chelsea delve into the essentials of internal management of a creative agency. Drawing from 12 years of experience, they share the trials and triumphs of team management. How do you fully resource your team while maintaining clear and effective communication? What does it take to empower your team members and ensure they...

Welcome to our first episode in a new series on project management essentials! In this episode of the Agency Rocket show, hosts Liz and Chelsea tackle the perpetual challenge of client management in a creative agency. What practices make a project flow smoothly, for both the agency and the client? We learned the hard way, and we’re sharing our methods with you. From the art of communication and se...

On this episode of The Agency Rocket Show, hosts Liz and Chelsea are joined by Django Greenblatt-Seay, Marketing & Communications Director at Rabble Mill and The Bay, co-founder of Huge Creative, and a ninja behind the camera. Together, we recall tales of mentorship, the magic of collaboration, and how an abundance mindset keeps the industry thriving. Whether he’s mentoring up-and-coming talen...