Agency Principals

Unlock the secrets to selling your agency with our Exit Playbook! 🚀 In this episode, we dive deep into the essential questions every agency owner must consider before selling. Key takeaways: * Understand the motivations behind selling your agency. * Explore the importance of being "match fit" for potential buyers. * Learn how to prepare your agency for a successful sale. * Discover the common pit...

The conversation with Paul Hughes, co-founder of Rothco, delves into the intersecting trajectories of art, agency, and football, highlighting the commonality of expression and the rise of Rothco. It explores the decision to sell the agency, Paul's transition to art, the impact of AI on agencies, and reflections on Rothco's journey.

The conversation with Damien Eley revolves around the theme of participation and its impact on agencies, branding, and immersive technology. Damien shares insights on the role of agencies, the importance of participation, the future of The Many Australia and recent acquisition of CatalstXR a Sydney-based immersive tech studio. Damien is a big believer in the power of participation in re-shaping hi...

Join Doug Baxter as he explores the philosophy, operations, and future plans of Mindshaker, a creative technology agency in Portugal. Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture. key topics Agency philosophy and deliberate growth Balancing human elements with technology Hybrid roles and team culture Client collaboration and proble...

The conversation explores the journey of Nourish, a specialist food, beverage, and agriculture agency, focusing on demand generation, thought leadership, specialization, business development, and agency growth through M&A. Joanne McArthur, the founder and CEO, shares insights on building a successful agency model and seeking a growth partner through M&A. Takeaways Inbound marketing and dem...

Stephen Brown has built Fuse Create into one of Canada's leading independent agencies over 23 years — doubled the business in five years, expanded into the US market, and walked away from two serious acquisition conversations along the way. In this episode, Doug Baxter sits down with Stephen to explore the buy-to-build strategy he's now pursuing, why independence is a spirit rather than a status,...

Most agency founders spend years building something valuable without ever stopping to ask what buyers are actually looking for. In this opening episode, Simon Morgan and Doug Baxter lay out the landscape - why the holdco era is fading, what private equity and strategic acquirers really want, and how AI is reshaping every conversation around agency value. They walk through five key drivers that buy...