Agency Nation Radio

Is to create an experience that changes their perception of space and time as they know it. That's probably more than slightly exaggerated, however should not be understated in its importance. Yes, there's a lot of information available to help reinforce a logical decision about your marketing efforts. However, that logic sometimes isn't powerful enough to motivate action. Instead, it's a demonstr...

You might want to think twice before you answer, because it's hard to do if you're not ready. Once you've allowed yourself to believe this idea can work, then it's up to you to make it happen. Creating the habits and identifying the times to consistently create it help that belief grow. But you can't always listen to everyone else, because what worked for them might not work for you. That's what I...

No one believes them anyways. The road map is there and no wheel's need reinvented to get there, you just have to do the work. Maybe the people closest to you make the map harder to read. You don't have to take the shortest path, in fact, you'll probably get lost a couple times. Having the right mindset and determination to guarantee getting there is what will put you in the one percent. That mind...

Probably a little more than it is right now. It's possible your indifference to awesome design could be preventing you and maybe the whole industry from reaching its full potential. So much is said through the design of your agency's website, logo and other materials without you having to say a word. If it's done well it will and should look like it was effortless, which can commonly lead you to b...

Because they know what's going to happen if they do. It's the previous mediocrity that has created an immunity to the thing you want them to do the most. You probably haven't done enough work to earn the request, because the requirement increases every year. If you take the time to build a detailed process that fulfills that requirement and walks them closer to the sale, everyone wins. You have to...

Sometimes you can't see it until it's too late. But seeing it at all is the only thing that will keep you from finding more. Just because your agency can do something, doesn't mean it always should. That might be the hardest part resisting a niche regardless how right or wrong it ends up being. That's what I talk with Mike Crowley, of Crowley Insurance , about as he comes to grips with his. P.S. L...

One might be more important than the other, but it seems it can't be emphasized enough. No matter what, one thing is certain, you have to be willing to invest in the necessary tools to give yourself a chance to stay ahead. Those tools might look completely different for you than someone else, and that's fine. That means your investing in the things most likely to benefit your agency based on your...

If it's not, then there's a good chance you could hate yourself at some point. You could take it all the way to crazy town, like Ryan suggests, and say the whole business is marketing. But if you really stop and think about it, is it really that crazy? I don't know, maybe not. Maybe not, because our job is to find people to sell products our companies created. If we can't do that, then what good a...

There's a pretty good chance that you are because you don't realize how long it takes. Believe it or not, your ability to show up and do the things you're supposed to is a very powerful differentiator. It's that simple difference that separates average agencies from great ones, because they can routinely do what others can't. Primary among those things is lengthy, consistent follow-up with unsold...

Because the longer you wait the more opportunity you pass up that goes to someone else. It might sound a little crazy and potentially hyperbolic, but your ability to move faster than everyone else matters. It matters because they don't have the same fears and concerns as you do and aren't carefully surveilling your agencies every move. They are curious at best and indifferent at worst. Seeing some...

The only thing that's going to protect your agency's relevance is figuring out a way to handle all the business others can't. The industry isn't going to check with you before something big happens, and depending on who you talk to it could be a lot sooner than you think.  There isn't one skill or service that's going to save the day, instead it's an array of high level talents operating at the sa...

I don't know, maybe. Someone's got to do it though. If there was every a more appropriate chicken and egg occurrence it's this. Do you need to have the business to justify the marketing person or do you need the marketing person to justify the business? It's probably a little of both and no matter which side you fall on you'll have to take more of a risk making it happen then you want. At the very...

If you wait to find out, you'll probably never know. Because you'll never be ready to go after that sale or client you don't think you can handle. It's only when you act in uncertainty that you truly offer yourself a chance to grow. The worst that will happen is you wont get the business. The best is that you'll get the business and shoot your confidence through the roof because you just proved yo...

This is definitely one of the most unnecessary steps you should not be over thinking. It really comes down to discovery vs. delivery and which object is primary for your video. If you want the easy answer, there are very few times when YouTube isn't going to be an acceptable answer. However, if you're getting tricky with your video marketing and creating specific videos for different parts of the...

If the rate of change in your agency is slower than the what's happening outside of it, you might want to speed up. Refusing to increase your speed won't be optional much longer, if it hasn't become already. Because what will ultimately happen is you'll be left watching everyone else have all the fun. If it doesn't look like fun now, you either might want to look harder or consider that you might...

There's a good chance it took you a lot longer to figure out what it was and that you actually do. Because growing up around insurance allows you to unfairly take advantage of an industry that's long been exiled to irrelevance. It's this perception of irrelevance that stops people from really understanding what it is and why you do it. It's what makes talented, ambitious people pass it up for more...

If you don't, it might not be as intimidating as you think to start. Constantly being in front of a large number of the people you want to do business with can never be a bad thing. Figuring out a way to get there can lead to some questionably misinformed decisions. However, if you slow your pulse down long enough, you'll realize the only thing you need to do is bring the people together and ask t...

If you don't, it doesn't matter how many answers you get, they'll all lead to the same place. This was supposed to be a practical conversation about the efficiency online scheduling offers you. However, as things do when Ryan Hanley is involved, the conversation quickly escalated to manifesto levels about getting stuff done. Because it's in your ability do to the work, over and over again, that se...

If it continues to prevent you from doing the things that people actually care about, maybe. It's also possible that you haven't accepted what professionalism actually looks like in a 2018 world. When you have the ability to see so much more of who someone is, not seeing it becomes the oddity. It's that intentional omission that leaves consumers hesitant to reach out. The over sterilized message t...

If not, you'll probably spend a lot of time alone because you're not giving people what they need. It's your ability to fill this need, better, faster and easier than anyone else that will ultimately win the business. If you keep your ears open long enough, it will become painfully obvious what it is that you need to deliver. The hardest part will be staying focused on it long enough from start to...

How many reasons do you let get in the way of hitting the button that could change your business forever? I'll let you in on a little secret, there are very few that are actually worth paying attention too. Because it's your ability to hit publish and keep doing it that will separate you and show everyone why they should work with you. It might seem like a dramatic overstatement, but if you have t...

The more information you can use to automatically communicate better will only improve your customer experience. That's why it's so important to recognize a tools potential before it's too late. Because it's your agency ability to adopt and implement these services that will keep you ahead of everyone else. The easiest way to know if you're making a "staying ahead purchase" is when you get asked,...

Are you sharing a common interest with a group of people who hold your feet to the fire? If not, you're missing out on one of the best parts of life on the internet. Seeking out and/or starting groups that bring people together, trying to do the same thing, stirs up warm and fuzzy feelings. Not only does it feel great to "find your people" you'll also notice that thing you were trying to change wi...

Hopefully it's pretty fast, right away. If it is, then you'll find out how much fun it is to enter the sales process at exactly the perfect time. If you can provide your leads and prospects with that opportunity, that's what your new insurance world will look like. You'll only be working the most important, high leverage innings of the game and your performance can scale at a level you didn't thin...

By doing the things only one percent of agents in the industry are willing and able to do. It's a sobering reality, but there's a good chance you might be one of the agents who will only listen to what makes business come in faster and never do it. It all centers around making tough decisions about what you want to sell and who you want to sell it to. Then you need to be disciplined enough to cons...