Agency Nation Radio

Starts and stops with the amount of personalized knowledge you're able to absorb first hand and apply to your agency. It's long been the secret currency a select few have learned how to spend after organizing and sharing conversations other people can benefit from. It also allows you the opportunity to hone your communication ability in a razor-sharp environment that demands improvement. You never...

There's a good chance we're making it harder than it needs to be to get someone to pay for insurance. It's this final step in the process that demands the most effort for something they shouldn't have to think twice about. Because there really isn't a more pressing need to reduce friction than during the final financial exchange. If we don't get serious about offering a payment experience consumer...

It's not as tricky as you might think, but it will probably take longer than you want and shouldn't be where you start. Because people are always going to care about their problem first and how you can help them solve it. Once you've demonstrated your ability to that multiple times then it becomes more important for them to hold on to something other than insurance. It's this combination that allo...

Because let's be honest that's the only thing that matters to your agency's bottom line. How great would it feel if you could control this coveted activity on command adjusting it to fit exactly what your agency could handle? If it sounds like magic, it most certainly is not, rather it's the deadly combination of target paid advertising and education content. That's all it really takes to get a me...

It usually starts when you notice you're not getting chances you never had to worry about before. When that happens it normally means you forgot to refill that clients value bucket at some point. Because the fuller you keep the less you have to worry about anything going wrong. The easiest way to keep if full is by constantly being proactive and maintaining the relationship in the most convenient...

We're finally able to offer a customer experience consumers have been demanding for a long time. Dramatically reducing the time it takes to process an insurance transaction is one of the biggest changes to the game we can make. Because there's been so much friction for so long there's been little expectation the process could feel any different. Now that it does it's our job to mold our agencies a...

That really depends on the level of expert knowledge you allow inside your agency. Because if one thing is certain, we have a hard time getting out of the way to let it in. Because when you do get out of your own way it allows you to focus on the highest and best activities you're uniquely qualified for. It's in those activities where the greatest ROI lives and demands specialized experience to ge...

Just takes being crazy enough to hit the right speed and smart enough to find the right angle, the rest will take care of itself. Of course, every word in that sentence is easier said than done and ends of getting the best of most insurance marketing efforts. That's not to say it's impossible, rather help set the proper expectations for the vast array of skills needed to pull off a successful laun...

One thing is for sure, there's a pretty good chance you'll always enjoy what you're selling. It might seem like an obvious secret, but there is a lot you can do in your agency to strengthen your obsession. Because when you really stop to think about it, so much of your daily activity is designed to take it away from you. But if you double down on that passion, you'll be able to outwork everyone wh...

It might not be bad at all as long as you know exactly what you're getting your agency into. That could be true for literally almost anything in life, but especially true when deciding on/if your agency needs to cluster up some companies. The interesting part about the whole thing is how the insurance companies themselves are the ones giving all the power to That is of course instead of loosening...

You might if no one else wants to do the things your confident will drive business in the future. Because you can only wait so long before that unattained success starts to permanently slow you down. Once you're free it's about dedicating yourself to creating enough helpful content a specific industry can't ignore. Then it's just a matter of sticking around long enough see the value you built cont...

It's a question you ask yourself too often, especially when you're pretty sure you know the answer. Of course, you're serious about them, but is there a completely different level of attention you can give them? In all the but the most extreme circumstances, the answer is going to be yes, because most agents do different things. Or is just constantly trying to help them at every turn enough for th...

The reality is most of these new-fangled technology focused insurance companies haven't been as successful as they want you to think. Time might be running out for some as 2019 might finally be the year people start looking for those returns on that investment. It will be interesting to see what happens when they have a hard time finding it and what we'll be left with for the ones that can. For a...

There's a good chance you have plenty, it's the other people involved in the process that could use a little more. It might seem obvious, but it's certainly one of the easiest things to overlook and potentially be unaware of. Because without the proper incentive the only thing you're doing is piling on work that doesn't matter. If you're hoping to scale your agency to the next level that work need...

That's certainly one of the most important questions you can work on answering over the next five to 10 years. No matter what the answer is, the higher you can get the better chance you have of sticking around. Because Artificial Intelligence gets really hungry around low hanging fruit and can't handle a meal full of context, complexity and coordination. Those are the safest activities and skills...

Can really be boiled down to simplifying work you've already done to maximize the effectiveness of your newly gained expertise. If you spent most of 2018 with your head down creating awesome content all over the internet, it might be time in 2019 to double back and reinforce it. Or you might have spent the year excessively indulging in one too many shiny toys and this year it could be about bringi...

That depends on how often it happens and how much you need them to do something. It's never easy bringing in a new human being into your agency, sometimes it works great, sometimes not so much. A more interesting question to ask might be if they need work on-site or remote? Because it all really comes down to what you need done and understanding the value of their proximity. That's what I talk to...

It's certainly not something you hear every day, but if you take time to dig beneath the surface it starts to make more sense. That's because most open API's are built to be shallower than a kiddy pool. True integrations are made through intentional connectivity when two companies fully understand the intentions of the objective. The only downside with that is you'll probably have to ask for a lot...

Certainly comes with a history of insurance that's hard to get away from. Most of the time that's a good thing because you have a community that has been conditioned over multiple generations to know, like and trust you. Of course, that can come at the expense of rapid change and occasional complacency. However, at the end of the day, there's something special about stepping into an industry that...

If you want to get better faster you're going to want to ask for as much qualified feedback as you can get. When you become fearless of people's opinions of your work, an endless sea of possibilities become available to you. There will also come a point where not every piece of feedback you get will be worth listening to. That will be the first sign you're getting good and are starting to really k...

If there was one thing every agency owner has been guilty of at some point in their insurance career, it's this. Sticking with things long enough to see results is a really hard thing to de especially if you're not sure it's going to work. This is even more challenging when dealing with new technology you aren't even sure is necessary. However, if you can somehow find it in you and the agency to n...

If it sounds like you've heard this before, it's because there's a very good chance you have. That doesn't stop it from being true and one of the most difficult things to overcome when getting starting with content. It's very natural to want to chase perfection when putting your thoughts, ideas and information on the internet for anyone to see. Because sharing those thoughts creates a level of vul...

Maybe you like to double down when everyone checks out or perhaps it's the perfect time to recharge without losing ground. Because one thing's for sure, it's hard to find two new years prep strategies that look the same. Sure, there's plenty of similar tactics and goal setting rituals that feel generic and overused. The truth is this time of year is a blank canvas waiting to be painted in whatever...

If not, you could be wasting a lot of energy and opportunity trying to start relationships the hard way. Ignoring what works is only going to hold your agency back from reaching the clients you truly want to do business with. It's amazing what you find when you dig up an old conversation that's still a relevant reminder today. This is a conversation from my visit with Jason Jarvis, of Pay Joyce In...

There's a good chance other things in your agency still get in the way of consistently creating content. Don't worry, it happens to everyone, the bigger question is how do you respond to it and make it harder to happen again? That's the most important lesson to learn from any content disruption by allowing it to identify weaknesses in your process. The stronger it gets the more consistent opportun...