Agency Nation Radio

Simply starts by not overthinking all the things you think you should be doing that actually never get done. Recreating your creative process every time will leave the most important aspects of your content unattended The truth is a simple template would do the job better and deliver more results. Not only because it lets people know what to expect, but because it makes it easier for you to publis...

You might be surprised that you're able to grow because there's more room for value outside of the candy dish. At first, this still might sound crazy, but you just have to be obsessed with highlighting the people who send you business. Instead of waiting to be offered as an accessory to another sale, you control more of the conversation to define the context. When you put those people in front of...

Clint Ivy is a sweet-talkin insurance agency owner from the great state of Georgia. He’s been an agent for over 18 years and no longer writes accounts less than $50k. He shares some of the mistakes he’s made over the past decade plus. So you don’t make ’em too. This is a back-to-the-basics-you-shouldn’t-get-wrong episode you don’t want to miss!

Starts by accepting the reality of the most powerfully efficient prospecting tools available today. When that happens you realized the limitless potential you're provided to scale your outreach efforts. It's only then will you start to realize the importance of knowing exactly what needs to be said to make it all happen. If not, you could find yourself on a dangerous journey across bumpy content t...

Starts by figuring out how much you're willing to sacrifice to reach that next level. Things get more interesting if your established agency has the vision to empower that growth beyond what is traditionally expected. If and when those conditions develop, there's a good chance your book of business could scale to staggering levels. The hardest part of the whole process might be developing a passio...

There's a good chance you'll be able to approach things with a fresh perspective few are looking for. On the other hand, just because an idea originated a safe distance away from the industry doesn't mean it's automatically validated. There's certainly a fine line somewhere when it comes to adopting new ideas that can be framed inside a traditional an old box. Of course, the simple act of trying s...

Means your focused on building a brand beyond yourself that will dramatically increase your ability to grow. You'll also give yourself another giant headstart if your able to start your agency from scratch with this focus in mind. Not being saddled with legacy systems and decisions enables nimbleness necessary to navigate unexpected terrain. It's that agility and focus that will allow you to beat...

If not, there's a good chance you're wasting time, effort and energy trying to figure out what your next move is. There's also another chance that you're not following those leads a close enough and as long as you should. Those two simple adjustments to your overall sales process could be all you need to close more accounts and write better business. Like it or not, your sales efficiency is going...

Starts by realizing the marketing freedom your legacy agency has granted you to significantly amplify your message. It's during this amplification process that you'll want to make sure you provide consistent reminders to the people who already know you. In addition to that, you'll also want to quell any fear you might have at letting completely new people hear what you're all about. Because as imp...

It's not easy getting one person in your agency to participate in video marketing, let alone the entire staff.  Getting in front of the camera for the first time is awkward, uncomfortable and generally results in noticing undiscovered things about yourself. However, it certainly gets easier when results start to come in and people see what a powerful relationship building machine it can be.  Once...

Really starts by figuring out how the percentage of insurance talk you think they need from you. There is no right or wrong answer and is really up to you to decide what feels most natural to you. However, it's never a bad idea to have 100 percent insurance talk in the right place and start subtracting from there. Because quickly eliminating questions and doubts about the thing you're supposed to...

It all depends on how dedicated you are to consistently doing it and your willingness to improve. At least those are two of the biggest secrets to starting and sticking with a podcast that's going to bring attention to your agency. It's hard to be awesome at talking to people right away, but with a little practice you'll be developing relationships and bringing value to your ideal client every wee...

Starts by figuring out a way to handle all the power consumers have to demand business be done when they want. That's the beginning, middle and end of the story on how your agency can compete in the approaching artificially intelligent landscape. It's still early days for widespread adoption, however, we can't delay acceptance of it's pending arrival much longer. The faster you get in front of it...

If you don't, there's a good chance everyone is going to walk away disappointed in the outcome. This is certainly a common challenge we face in the industry that is somehow rarely discussed. It's also amazing how rare it feels to consider specifically defining the value we need to provide. It's that definition that will lay the groundwork for creating repeatable capabilities that are profitable. T...

You're able to improve your ROI and easily reach whatever goals you set. It's the quality of those personal relationships inside and out of your agency that create a giant separation between you and the competition. It's this simple act that helps ignite a world-class insurance customer experience and establish an immeasurable internal culture. It's that experience and culture that produce raving...

No matter what anyone says, we're all still trying to figure out this insurance thing together. It never stops regardless of how long you've been in the business, the only thing that can change is the people you find to help figure it out. That is by far one of the most powerful things that can happen to your insurance career. You just can't be afraid to take a chance to get out of your comfort zo...

Starts by setting the proper expectations that might not make everyone involved happy. Things aren't always perfect in your agency or for your clients, accepting that makes both a lot easier. It's in your ability to accept the responsibility of those expectations that offers an opportunity to truly stand out. Offering today's insurance consumers an advanced dose of refreshing honestly creates a le...

Starts with your ability to deliver an "omni-channel" experience today's clients are demanding. It's in serving these vastly different expectations you'll realize how much power and functionality is needed at the center of your agency. Of course, just because you need it or have it doesn't mean you can get the most out of it. Focusing on maximizing that power will make it easier to do your part in...

It really depends on the level of importance you allow it to occupy in your agency. Because it's the one thing that's hard to quantify and even harder to control. Yet, it's the first thing you demand of someone or something when approaching them about your agency. Expecting a front line vendor or entry-level employee to expertly apply it to the most important parts of your business. That's what I...

You have to be able to introduce yourself in three sentences that makes someone like you. That's certainly one of the first and most important sales habits and insurance professional needs to master. It doesn't matter if it's in person or a compelling piece of content, that valuable introduction should open to door for continued education. The best part, if you're successful people will relax and...

It's possible you've put yourself closer to the sale and increase the chance they'll stick around. Because no matter what the internet can do, you still remember and feel different about the people you meet in person. It's also become such a tough thing to successfully pull off, anyone who does will certainly stand out to the people looking. At the end of the day, that's all everyone is trying to...

It could be as simple as investing and respecting the energy needed to get that first inch off the ground. Creating that separation requires time and planning that will make the entire mission more successful. However, regardless of the amount you invest in the journey, it is still going to take much longer than most are prepared for. If you can endure the time it takes to reach that destination y...

It's hard to fully grasp the scope and reach that is currently available with content, because it's only going to get bigger. It's hard to see most of the time because it requires a level of dedication that's normally accessed. But if you can find it along with a healthy amount of patience, you'll be around a lot longer. The next wave of challenges standing between success will require an entirely...

There's a good chance you won't end up doing anything because even the simple things will feel hard. That's certainly a very common occurrence when agents are getting started with digital marketing. Of course, you want everything to be perfect because things live forever on the internet. But, you'll never have all the answers or be able to predict how your marketing conversation can change. That's...

Honestly, it should be as important as you can afford and maybe even a little more. The opportunity that comes from distributing information consistently on the internet is amazing. That opportunity is equally rewarded everytime you provide it with more dedication and resources. Which culminates in a joyful marketing celebration of activities and skills only you are uniquely qualified to do. That'...