Aragon Holdings

Agency in Motion

Business EN ↓ 5 episodes

Real stories from agency founders navigating pivotal moments—growth, plateaus, reinvention, and the decisions that shaped their path forward.

Author

Aragon Holdings

Episodes

AI Adoption for Agency Founders: Hiring, Niching, and Operationalizing 10.07.2026 45:33

Episode Summary In this episode of Agency in Motion, host Tristan Pelligrino sits down with William McKee, founder of Knowmad, a HubSpot partner agency that has spent more than 20 years evolving alongside the web — and now, alongside AI. William traces the arc of his agency from a solopreneur to a focused agency serving specialty manufacturers and distributors in the chemical space. The conversati...

Agency Equity, Leverage, and the Long Road Back to 100% Ownership 10.06.2026 52:27

Episode Summary In this episode of Agency in Motion, host Tristan Pelligrino sits down with Brett Snyder, founder of Knucklepuck, for a candid look at one of the most consequential decisions an agency founder can make: giving up — and then fighting to reclaim — majority ownership of the business they built. Brett walks through the early days of Knucklepuck in 2014, the unexpected investor approach...

From Generalist Hell to Niche Authority: Building an Agency Around One Service 21.05.2026 41:57

Episode Summary In this episode of Agency in Motion, host Tristan Pelligrino sits down with Kris Yankov, Founder of Above Apex, to unpack the decision that transformed his agency from a struggling generalist SEO shop into a focused, specialized link building partner for SaaS and B2B companies. Kris walks through what he calls "generalist hell" — the early days of taking on bad-fit clients on Upwor...

Why Creative Agencies Need Systems, Not Headcount 28.04.2026 46:03

Episode Summary In this episode of Agency in Motion, host Tristan Pelligrino sits down with Robb Wagner, founder of Stimulated-Inc., to trace the unlikely journey from broadcast post-production supervisor to architect of a fully decentralized creative operations system. Robb shares how early career experiences — from building a searchable footage database for reality TV to managing visual effects...

Agency Exit vs. Lifestyle Freedom: What Founders Get Wrong About Their Endgame 18.04.2026 49:06

Episode Summary In this episode of Agency in Motion, host Tristan Pelligrino sits down with Stephen Firth, an exited agency founder turned advisor, for a candid conversation about the decisions agency owners face when growth plateaus, partnerships strain, and the allure of an exit starts to feel like the only way forward. Stephen built and ran Gravity Thinking, a social content agency that worked...