Agency Growth Series

What does it really take to become a successful freelancer while working a full-time SEO job? In this episode of the Agency Growth Series, we sit down with Peter Rota, Freelance SEO and Senior Technical SEO Manager, to talk about the reality of freelancing in SEO, building a client pipeline, doing deep technical SEO work, and balancing freelance clients with a full-time in-house role. Peter shares...

Learn about Search Everywhere Optimization, leveraging platforms like Reddit and YouTube, and how to adapt your SEO strategies to meet the demands of AI search behavior. As AI search engines pull citations from Reddit, YouTube, and other non-blog sources, agencies that only optimize for Google content are already ceding ground they don't realize they're losing. Jules breaks down what &quot...

Your clients are asking how to show up in ChatGPT, Claude, and Perplexity. They're seeing competitors get cited by AI. They want in on this new traffic source and are willing to pay for it. AI SEO is the fastest-growing service opportunity for agencies in 2025. But there's a problem : The market is flooded with overnight "GEO experts" making impossible promises. Your clients are interested, but sk...

Everyone tells new agencies to niche down. Pick one industry. Focus. Specialize. But what if that advice is holding you back? In this episode of the Agency Growth Series, Jonny Nastor challenges the conventional wisdom around vertical niching.  Instead of niching down to one industry, Jonny built a million-dollar agency by doing the opposite: solving the same problem across multiple industries . H...

Landing your first SEO clients doesn’t have to be a struggle — and you don’t need to burn yourself out in the process. In this episode of the Agency Growth Series, Liam Quirk of Quirky Digital walks you through the exact steps he’d take if he were starting an SEO business today — from building a personal brand that attracts clients to creating a sustainable, repeatable lead generation system. You'...

Scaling an SEO agency is tough. Finding great hires is hard. Processes start breaking. And what worked at five clients won’t work at 50. Hozio has been there. But instead of getting stuck, they built scalable systems and a rock-solid team that helped them grow to seven figures. In the first episode of The Agency Growth Series, we’re sitting down with Matt Ross ⁠ , Senior Director of Operations at...