Agency Outsight

Agency Bytes

Business EN ↓ 100 episodes

Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, d...

Author

Agency Outsight

Category

Business

Podcast website

agencyoutsight.podbean.com

Latest episode

Jul 2, 2026

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Episodes

Ep 105 – Ryan Rhoten, The Distilled Brand – Messaging That Converts 07.04.2025

Featuring: Ryan Rhoten, The Distilled Brand In episode 105 of Agency Bytes, I’m joined by Ryan Rhoten, founder of The Distilled Brand, who helps entrepreneurs and agency owners develop crystal-clear messaging that actually connects. Ryan shares the structured process he’s refined to help business leaders articulate their value—not with jargon or vague promises, but with messaging that speaks to re...

Ep 104 – Adam Nathan, Blaze.ai – AI for Agencies 31.03.2025

Featuring: Adam Nathan, Blaze.ai In episode 104, I sit down with Adam Nathan, the CEO and co-founder of Blaze.ai, the AI-powered marketing tool that’s making big waves—especially for small teams. Adam and I get into his wild journey of scaling Blaze to over $10 million in revenue in just 15 months with a lean team of 25. We talk about how AI is no longer just for the big guys—it’s helping small bu...

Ep 103 – Greg Hickman, AltAgency – Simplify, Productize, Scale 23.03.2025

Featuring: Greg Hickman, AltAgency In episode 103 of Agency Bytes, I sit down with Greg Hickman, founder of Alt Agency and an expert at helping agency owners break free from the time-for-money grind. Greg shares his fascinating journey from the world of big agencies to building his own seven-figure business—while working just 25 hours a week! We dive deep into the pitfalls of the traditional agenc...

Ep 102 – Rena DeLevie – Mindful Leadership 16.03.2025

Featuring: Rena DeLevie In episode 102 of Agency Bites, I’m joined by Rena DeLevie—a leader and teacher who gets real about what it actually takes to show up fully and compassionately in today’s world. Yes, she’s got the corporate leadership chops and has been on a mission to end fear-based management, but what resonated most with me in this conversation was how personal and human her journey is....

Ep 101 – Kyra Cavanaugh, Free Yourself – Workplace Wellbeing 07.03.2025

Featuring: Kyra Cavanaugh, Free Yourself In Episode 101 of Agency Bytes, I sit down with Kyra Cavanaugh, a wellbeing consultant, meditation coach, and Qigong instructor, for a conversation that feels like a deep breath in the middle of a hectic workday. We explore what it really means to prioritize wellbeing—not just for ourselves but for our teams and the people we lead. Kyra shares practical, do...

Ep 100 – Debbie Millman – Lessons in Leadership, Design, and Abundance 28.02.2025

Featuring: Debbie Millman In the 100th episode of Agency Bytes, I couldn’t think of a more fitting guest to mark this milestone than the legendary Debbie Millman. As a designer, writer, educator, and the pioneering host of Design Matters, Debbie has shaped the creative industry in ways that continue to inspire me and so many others. In this conversation, we dive into her remarkable journey—from le...

Ep 099 – Kelly Campbell – The New TLC 22.02.2025

Featuring: Kelly Campbell In episode 099 of Agency Bytes, I got to have our first-ever repeat guest: Kelly Campbell. Kelly is a trauma-informed leadership coach, author of Heal to Lead, and creator of The New TLC: Trauma, Leadership, and Consciousness on Substack. They aren’t just talking about leadership—they’re redefining what it means to be a leader in today’s world, starting from the inside ou...

Ep 098 – Paolo Vidali, Hidden Gears – Fortitude in Agency Ownership 17.02.2025

Featuring: Paolo Vidali, Hidden Gears In episode 098 of Agency Bytes, I sit down with Paolo Vidale, CEO of Hidden Gears, for one of the most honest and raw conversations we’ve ever had on this podcast. This isn’t just about agency life—it’s about the real, unfiltered struggles that come with being an entrepreneur and a human being. Paolo opens up about one of the hardest challenges he and his wife...

Ep 097 – Matthew Fox – The Power of Self-Discovery in Leadership 07.02.2025

Featuring: Matthew Fox In episode 097 of Agency Bytes, I had the pleasure of speaking with Matthew Fox, a project leader, trainer, and operations consultant who specializes in conscious leadership and helping teams work better together. Matthew opened up about his personal journey with imposter syndrome and how it led him to dive deep into self-development. Over the years, he’s explored frameworks...

Ep 096 – Jason Kramer, Cultivize – Lead Nurturing and CRM tips for Agency Owners 03.02.2025

Featuring: Jason Kramer, Cultivize In episode 096 of Agency Bytes, I had the pleasure of speaking with Jason Kramer, founder and CEO of Cultivize, about how to improve the sales process through better lead nurturing and CRM strategies. We covered topics like identifying and converting leads, picking the right CRM tools, and the mindset shifts that make CRM usage more effective. Jason shared some g...

Ep 095 – Chip Griffin, SAGA – Agency Ownership Pitfalls 25.01.2025

Featuring: Chip Griffin, SAGA In episode 095 of Agency Bytes, I’m joined by Chip Griffin, founder of the Small Agency Growth Alliance (SAGA). With over 30 years of experience as an agency owner and entrepreneur, Chip shares how small PR, marketing, and creative agency owners can build businesses they truly love. We dig into some of agency owners' pitfalls, including why chasing “copycat goals” and...

Ep 094 – Chris DuBois, Dynamic Agency OS – The Three O’s of an Agency 21.01.2025

Featuring: Chris DuBois, Dynamic Agency OS In episode 094 of Agency Bytes, I had the pleasure of sitting down with Chris Dubois, a seasoned marketing expert and non-founder CEO. Chris shares his fascinating journey from being an infantry officer to leading a successful agency that not only got recognized as an Inc 5000 honoree but also earned the prestigious Two Comma Club award. During our conver...

Ep 093 – Jonathan Stark, Ditcherville – Ditching Hourly 10.01.2025

Featuring: Jonathan Stark, Ditcherville In Episode 093 of Agency Bytes, I sat down with Jonathan Stark — a former software developer turned pricing consultant — to dig into a topic that trips up so many agencies: hourly billing vs. value-based pricing. Jonathan shared how he made the shift from trading time for money to focusing on the value his work delivers. What started as a few talks with agen...

Ep 092 – Armin Vit, Brand New – Doing What You Love 06.01.2025

Featuring: Armin Vit, Brand New In Episode 092 of Agency Bytes, I had the absolute pleasure of interviewing Armin Vit, co-founder of Under Consideration and editor of the wildly popular blog Brand New. As someone who’s followed Armin’s work for nearly two decades, this was a bucket-list conversation for me. We dove into the early days of design blogging and how Brand New evolved from a passion pro...

Ep 091 – Brad Farris, Anchor Advisors – CEO Success Habits 04.01.2025

Featuring: Brad Farris, Anchor Advisors In episode 091 of Agency Bytes, I had the pleasure of chatting with Brad Farris from Anchor Advisors about one of the biggest challenges agency owners face — scaling their businesses. Together, we dig through some of the must-have habits that a CEO needs to find their version of success. We dove into the mindset shifts that are crucial for growth, the tricky...

Ep 090 - Jon Tsourakis, Oyova – Agency Insights: Lessons from the Trenches 21.12.2024

eaturing: Jon Tsourakis, Oyova In episode 090 of Agency Bites, I'm thrilled to chat with Jon Tsourakis, the owner and president of Oyova, a dynamic national marketing and web development agency. Jon has an inspiring story about his journey into the agency world, and I can't wait for you to hear how Oyova has evolved over the years and the lessons Jon has learned along the way. We dive into the cha...

Ep 089 – Dan Englander, Sales Schema – Escaping Owner-Led Sales 17.12.2024

Featuring: Dan Englander, Sales Schema In episode 089 of Agency Bites, I had the pleasure of sitting down with Dan Englander, CEO of Sales Schema. We dove into the world of strategic sales planning for marketing agencies and unpacked some of the biggest challenges agency owners face—things like relying too much on referrals, struggling with time, and not having a clear idea of their target market....

Ep 088 – Mario Lanzarotti, Zen-Preneurs – Mindful Agency Ownership 06.12.2024

Featuring: Mario Lanzarotti, Zen-Preneurs In this episode of Agency Bites, I sat down with Mario Lanzarotti, a business strategist who transformed his entrepreneurial journey through mindfulness and personal growth to focus on joy and making an impact. Mario shared his powerful story of starting an e-commerce business in New York, experiencing a pivotal panic attack that led him to meditation, and...

Ep 087 – Peter Kang, Barrel Holdings – Building an Agency Portfolio 02.12.2024

Featuring: Peter Kang, Barrel Holdings In Episode 087 of Agency Bytes, I had an inspiring conversation with Peter Kang, co-founder and chairman of Barrel Holdings. Peter shared his journey of building Barrel, a standout eCommerce agency specializing in Shopify, and how his vision evolved into creating multiple specialized agencies under the Barrel Holdings umbrella. We dove into the challenges and...

Ep 086 – Christian Banach – Growth with Newsletters 25.11.2024

Featuring: Christian Banach In Episode 086 of *Agency Bytes*, I sit down with Christian Banach, a business development expert with a fascinating backstory—from concert promotions to helping agencies land big-ticket clients. Christian’s journey is packed with lessons for anyone looking to level up their business development game. We dive into the power of relationship marketing, the magic of positi...

Ep 085 – Dia Bondi – How to Ask for More 18.11.2024

Featuring: Dia Bondi In Episode 085 of Agency Bytes, I had the privilege of sitting down with Dia Bondi, a communications expert and author of Ask Like an Auctioneer. Dia shares her fascinating journey from the world of auctioneering to becoming a sought-after communication coach. We dive deep into the art of asking effectively in high-stakes situations, exploring how to embrace rejection, craft i...

Ep 084 - Jacquelyn Laufer & David Yassky, Driver Digital – Fashionable Agency Culture 08.11.2024

Featuring: Jacquelyn Laufer & David Yassky, Driver Digital In this episode of Agency Bites, I had the pleasure of sitting down with David Yasky and Jacqueline Laufer, the dynamic duo behind Driver Digital. Let me tell you, their story of building a thriving agency in the fashion and e-commerce space is nothing short of inspiring! We dove deep into the secret sauce of their partnership, and it'...

Ep 083 – Jody Sutter, The Sutter Company – Build, Win, Scale 04.11.2024

Featuring: Jody Sutter, The Sutter Company In Episode 083, I had the pleasure of chatting with Jody Sutter, owner of Sutter Company, about her journey in business development and our shared mission of supporting small marketing agencies with their sales and marketing efforts. Jody introduces her Build Win Scale System—a practical, step-by-step approach to help agencies identify their ideal clients...

Ep 082 – Chris Martinez, Bloom Partners – Operational Underdogs 28.10.2024

Featuring: Chris Martinez, Bloom Partners In episode 082, I sit down with Chris Martinez, CEO and founder of Bloom Partners, who shares his journey from building a successful marketing agency to transitioning into management consulting. Chris dives into the importance of data-driven strategies and setting clear KPIs for each department, emphasizing how these metrics fuel growth. We discuss the imp...

Ep 081 – David C. Baker, Punctuation – Preparing to Sell Your Agency 22.10.2024

Featuring: David C. Baker, Punctuation In episode 081, I sit down with David C. Baker, a renowned consultant, author, and speaker in the advertising agency world. We explore David's journey from grad school to founding his consultancy, Punctuation, and later bringing his son into the business. David shares key traits that drive successful agencies—courage, discipline, strategic positioning, and ef...

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