Agency Blueprint

What are you doing to show others that women can lead without being labeled a certain way? Women who lean into their strength and tap into what matters when leading achieve success and bring about much-needed change.   In this episode of The Agency Blueprint, I’m joined by Carmen Reed-Gilkison to discuss women’s empowerment in business and marketing and our role in making it happen. Carm...

How can you help your ideal client make the best possible choice they can for themselves during the sales process? Your responsibility as a salesperson in your agency is to have your prospective clients make the best possible decision they can, well informed, clear direction so that they can feel affirmed venturing into a new relationship with your agency.   In this episode of The Agency...

Do you present yourself authentically during sales? Unlike presenting your curative version, authenticity will bring out the real you and attract the people you want to work with.   In this episode of The Agency Blueprint, we discuss what makes authenticity attractive to your potential prospects and a real game-changer. We also explain how to change your sales perspective by seeing the a...

Is your agency news newsworthy? How interesting, immersive, compelling, and targeted is your news to give you results? Making your agency newsworthy takes expertise and an understanding of what works for you and your goals.  In this episode of The Agency Blueprint, I’m joined by Amanda Proscia & Mickie Kennedy to discuss PR and how to make your press releases newsworthy. Amanda is the co-...

Do you listen to your internal monologue? What stories do you tell yourself, and how are they impacting you? It’s so easy to get in your own way and tell yourself stories that distract and stagnate your growth.    In this episode of The Agency Blueprint, I explain how to avoid being your worst enemy and instead become a believer in yourself as the first step to growth. I also descri...

What are the existing issues that you have in your agency today? How are they preventing you from reaching the next stage of your growth?  In this episode of The Agency Blueprint, I explain how rapid growth can be achieved with the right structure. I also explain why rapid growth and success take deeper focus on what you’re doing instead of spreading your focus thin.    Listen...

Are your decisions guiding you to where you want to take your business? As an agency owner, you should focus your decisions on data to increase revenue, improve profits, and ultimately improve cash flow.   In this episode of The Agency Blueprint, Jon joins me to discuss the science of agency decision-making and why all decisions should be guided by data. Jon Morris is the Founder and CEO...

What is the productization of agency services, and how can it be done? Productization can be defined as solving a problem you know people have, following a similar identical process for each client. The easiest transition to productization is when it’s derived from things you’ve already been doing for your existing clients, which doesn’t change your agency’s entire process.   In this epi...

Where is your agency’s focus on, efficiency or effectiveness? Is your focus creating the outcome you’re looking for? Maybe it’s time you open up to changing your mindset from efficiency to effectiveness.   In this episode of The Agency Blueprint, we discuss the key differences between efficiency and effectiveness in a creative agency. We also explain why, as a businessowner, you should f...

How can you create operational excellence in your agency? The truth is, if you don’t have operational efficiency, you’re going nowhere. Creating operational efficiency is possible; it’s partly about recognizing primary problems, letting go and letting your team, and having a way of measuring where success lies and adjusting to it.   In this episode of The Agency Blueprint, I’m joined by...

Are you in a place where your revenue has declined in the last 12-24 months, and you’re looking to have a recovery? Or maybe you want to recognize potential risk areas and how you can mitigate that risk.   In this episode of The Agency Blueprint, I share the journey of a particular agency, how they handled a crisis, and how they recovered from their situation. I explain the systems and p...

How do you approach creating a plan to serve content to your leads in a nurturing way? When marketing, it’s against your prospect’s attention, so you need to understand the value they get by committing to your content.   In this episode of The Agency Blueprint, I discuss how to strategically structure consumable content in the marketing and sales funnels. I explain the importance of alwa...

Do you have a due diligence process in your agency to deal with rebrands and building new brands? As your agency grows, mistakes will happen eventually, and having a due diligence process in place will protect you from legal problems arising from trademark and intellectual property.   In this episode of The Agency Blueprint, I’m joined by Fernando Dutra to discuss brand trademark conside...

Is your process easily accessible, and does it cater to everyone’s learning style? When is it too much process, and when have you overprocessed?   In this episode of The Agency Blueprint, we discuss the qualities of a well-framed process and whether a process can be over-processed. We explain the importance of having a process that focuses on individuals’ preferred way of learning. ...

Is creating proposals the most time-consuming task in your agency? Do you feel like you need to change things up to make the process smoother and less time-consuming?  In this episode of The Agency Blueprint, I’m joined by Joe Ardeeser to discuss all things agency proposals and how to improve your proposal processes. Joe is the Founder/CEO of Smart Pricing Table, an interactive B2B proposal s...

Team Cultural Impacts   What does culture look like in your agency? Cultural issues can significantly impact your growth because they touch on everyone, from leadership to team members.   In this episode of The Agency Blueprint, we discuss the meaning of culture, why it’s important, and how to combat the negative things that exist in culture. We explain how culture can guide you in...

Did you know there are some automation things you can do to reduce menial work in your agency?   In this episode of The Agency Blueprint, I explain how to leverage automation so you and your team can focus on adding value to your agency. I also explain how automation allows your team to focus more on where they should be providing value to the client and agency.   Don’t miss th...

What is the best lead gen and marketing tactic your agency needs to succeed? You’ll be surprised to find out there’s no silver bullet with marketing; any strategy can be successful with consistency.  In this episode of The Agency Blueprint, I’m joined by Claire Hutchings to discuss the power of consistency in lead generation and marketing, plus what makes consistency challenging. Claire is an...

How do you develop a strategic hiring plan that allows you to stay ahead of the curve? Bringing on people and continually adding more team members when needed can be challenging, but things get a lot easier with the right plan.   In this episode of The Agency Blueprint, we discuss how to develop a strategic hiring plan throughout your agency’s growth stages. We explain the information yo...

What makes you unique? What is your genius and how can you use it to stand out in your industry? Bringing your essence into your brand and being in your zone of genius will help you attract your ideal clients and find success.   In this episode of The Agency Blueprint, I’m joined by Kaye Putnam to discuss how to leverage your genius and brand archetypes in your messaging and positioning....

Did you know there’s something you could be doing to substantially grow your agency without needing to add more new clients? It involves leveraging your existing clients by adding more strategic value to grow those accounts.   In this episode of The Agency Blueprint, I discuss how to grow your agency by enhancing your relationship with clients. I also explain the importance of slowing do...

Are you conflicted about whether to position yourself as a corporate brand or a thought leader in the industry? Positioning yourself as a mission-driven authority in your industry is much easier because it builds trust with potential clients.  In this episode of The Agency Blueprint, I’m joined by Rusty Shelton to discuss authority building to increase trust and agency scaling. Rusty is a bes...

Do you have a budget to guide your expenditure and reinvestment decisions? To avoid the nervousness that comes with questioning your financial decisions, it’s important to have a good budget management system.   In this episode of The Agency Blueprint, we discuss how to master the art and strategy of creating and managing different types of budgets. We share our typical budget cycles and...

Do you realize the more work is done and redone, the less profitable your agency becomes? The cycle of doing and redoing things leads you to do things yourself, which is why your agency isn’t growing. How do you avoid losing time and personally paying for it?   In this episode of The Agency Blueprint, I explain how to set up your projects for success by having a creative brief and invest...

How do you walk through your design presentation in a compelling way? How do you sell your work, not just show it and ask for feedback? Are you selling your art during the design presentation? If not, how can you make improvements?   In this episode of The Agency Blueprint, I explain how to sell your art during the design presentation process. I discuss the three primary components of a...