Coverica

Agency Ascend

Business EN ↓ 25 episodes

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by CEO, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency Owners turn their business into a major asset.

Author

Coverica

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Jun 24, 2026

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Episodes

How To Stop Wasting Time on Bad Insurance Opportunities 24.06.2026

Commercial insurance isn’t just a bigger version of personal lines—it’s an entirely different process. In this episode, Amanda Hightower of Hightower Insurance Group joins Agency Ascend to discuss the operational changes required to grow a successful agency. From navigating a difficult market to implementing procedures, managing remote teams, and building better broker relationships, Amanda shares...

The Math Behind Going Independent (as an Insurance Agency) 03.06.2026

Richard Johnston joins Agency Ascend to share one of the most transparent conversations we’ve had yet about leaving the captive insurance model and rebuilding independently. Richard walks through the realities of operating a captive agency, including shrinking bonuses, staffing requirements, storefront overhead, and aggressive rate increases that eventually pushed him to reconsider his future. He...

The Hidden Cost of Staying Captive 13.05.2026

The captive agency model has helped many agents enter the insurance industry, build discipline, and learn how to sell. But in 2026, the model is facing new pressure. In this episode of Agency Ascend, Chad Brumit, Chris Sterlacci, and Jessica McBurney break down the biggest issues impacting captive agents right now, including reduced commission structures, moving compensation targets, rising busine...

Starting an Insurance Agency? These 5 Things Decide If You Make It 22.04.2026

Starting an agency is exciting, but the first 12 to 24 months can also expose every weak spot in a business plan. In this episode of Agency Ascend, Chad Brumet, Chris Sterlacci, Jessica McBurney, and special guest Mindy Monaco, Director of Agency Development at CAA, break down the five things successful agencies do early to build real momentum. The conversation covers why having a plan matters, ho...

The New Rules of Carrier Access and Agency Growth 25.03.2026

In this episode of Agency Ascend , Chad, Chris, and Jessica break down what’s really happening with carrier relationships, market access, and agency positioning heading into 2026. While many agents are asking if markets are opening back up, the reality is more nuanced: carriers are becoming increasingly selective, prioritizing profitability, data, and alignment over sheer volume. The team explores...

How to Choose the Right Insurance Network Model 04.03.2026

Choosing a network, aggregator, or franchise isn’t about finding the “best” option—it’s about finding the right fit for your vision. In this episode, Chad and Jessica break down the primary models available to independent agency owners: easy-entry clusters, pure aggregation volume groups, elite institutional models, and franchise systems. Each comes with trade-offs in ownership, support, capital r...

Growth, Scale, or Exit: Choosing the Right Agency Path 11.02.2026

In this episode, the team breaks down the real paths agency owners take—and why choosing the wrong one can quietly limit growth. From lifestyle agencies and producer-owners to builders, acquirers, and exit-focused firms, the hosts explain how each model operates and why success looks different for each. The discussion challenges the assumption that all agencies should grow the same way, highlighti...

Why Most Agency Owners Don’t Actually Own Their Book 21.01.2026

In this episode of Agency Ascend, the core team dives deep into one of the most misunderstood topics in the insurance industry: contracts. Building on feedback from a previous acquisition-focused episode, the conversation explores how contract language determines who truly owns client relationships, carrier access, and long-term agency value. The hosts break down why many agents believe they own t...

Agency Ascend Reacts: Hard Truths About Growth, Exits, and Reality 31.12.2025

This special reaction episode of Agency Ascend brings the full core cast back together to revisit and react to standout moments from earlier episodes. Producer Sir Isaac steps in as moderator, curating clips and guiding discussion as the cast reflects—sometimes seriously, sometimes humorously—on how those conversations land with hindsight. The episode blends industry insight with candid behind-the...

Why Agency Acquisitions Are Exploding in 2026 03.12.2025

This episode of Agency Ascend digs into one of the hottest topics in the independent insurance world: acquisitions—why they’re accelerating, what drives agency value, and how owners on both sides can make the smartest decisions. Chad, Chris, and Jessica discuss why recurring revenue, private equity activity, and market shifts have turned acquisitions into a central growth strategy for agencies of...

How ICA is Reinventing Insurance Education with David Allen 05.11.2025

In this episode of Agency Ascend, hosts Chad Brummett, Chris Sterlacci, and Jessica McBurney sit down with David Allen, Commercial Lines and Sales Instructor for Insurance Centers of America (ICA). David shares how ICA’s education model has transformed insurance training by prioritizing live, interactive learning that engages agents across the country — from beginners to seasoned professionals. He...

Mentorship Meets Metrics: How Growth Coaches Drive Agency Success 08.10.2025

In this episode of Agency Ascend , Chad and Jessica sit down with CAA’s Growth Coaches, Mindi Monaco and Robyn Dallas, to discuss how growth coaching transforms independent agencies. Mind shares her journey from AAA captive agent to mentor and coach, while Robyn reflects on her path through underwriting and marketing before joining CAA. Together, they explain how their roles combine mentorship, an...

Stop Chasing Growth—Start Pursuing Alignment: Austin Jordan's Story 06.08.2025

In this episode of Agency Ascend, we sit down with Austin Jordan, a Regional Sales Manager with AmTrust Financial Services in the DFW area who shares his career journey, lessons from the field, and practical advice for agencies transitioning into commercial insurance.  He talks about the importance of mentorship, building trust through service, and how agencies often solve problems clients don’t e...

What I Wish I Knew Before Starting My Insurance Agency with Amanda Hightower 16.07.2025

In this episode of Agency Ascend, hosts Chris and Chad sit down with Amanda Hightower, founder of Hightower Insurance Group. Amanda shares how a moment of divine inspiration led her to start her own agency, Which as been a hard journey of finding the right and the mindset, systems, and leadership lessons to build to the scale she has reached today. She walks through the emotional challenges of bei...

Married Couple Builds Insurance Empire: The Crenshaw Journey 25.06.2025

In this episode of Agency Ascend, hosts Chad Brumit and Chris Sterlacci sit down with Diana and Ron Crenshaw of Elite Security Insurance. From military service to agency ownership, the Crenshaws share how their unique paths led them to buy and revitalize a struggling agency. They reveal how systems built from scratch, strong communication, and unwavering honesty with clients helped them grow rapid...

The $800K Bet That Paid Off: Wes Spencer’s Agency Story 04.06.2025

In this episode of Agency Ascend, hosts Chris and Jessica sit down with Wes Spencer, co-owner of Spencer Insurance DFW, for a masterclass in agency growth and strategic decision-making. Wes shares how he and his brother navigated the transition from a captive agency to full independence—one of only eight agencies nationwide to take advantage of Nationwide’s Partner Choice buyout. He explains how t...

How Referrals Built a Powerhouse with James Spencer of Insurance DFW 21.05.2025

In this Agency Ascend episode, James Spencer of Insurance DFW shares his journey from the captive world to building one of the most respected independent agencies in the Career Agency Alliance. He explains how early frustrations with changing comp plans led him and his brother to take a long-view approach to starting their own agency. By prioritizing coverage over cost and educating clients with c...

Selling Insurance During a Hard Market with Cameron Moore 23.04.2025

In this episode of Agency Ascend , Cameron Moore , founder of ProCo Insurance , shares how he built a thriving independent agency during one of the hardest insurance markets in decades. From abandoning law school to launching ProCo during COVID, Cameron’s story is one of resilience, mentorship, and relentless forward motion. He discusses the pivot from personal lines to commercial, hiring mistakes...

Sean Munger on Playing the Long Game in Insurance 02.04.2025

In Episode 7 of Agency Ascend , we sit down with Sean Munger , a producer with an owner’s mindset, to unpack what it really means to play the long game. This episode is all about consistency, execution, and long-term thinking . Sean breaks down how he built trust with clients, developed a disciplined work ethic, and focused on delivering value over time , not just short-term wins. We also dive int...

Hidden Risks of Agency Contracts and How to Avoid Them 12.03.2025

Many agency owners assume they own their book of business —but the reality can be far more complicated. In this episode of Agency Ascend , we dive deep into the ownership dilemma that many agents face. While you may have control over client data, do you really own your carrier contracts? The difference could be the deciding factor in whether you can sell, scale, or exit your agency on your terms....

Scaling an Insurance Business While Keeping Margins in Check 19.02.2025

Growing an insurance agency isn’t just about adding clients—it’s about building a business model that retains top talent, maximizes profitability, and scales efficiently . In this episode of Agency Ascend , industry experts discuss the challenges of thin margins, producer retention, and the financial realities of scaling an agency . One of the biggest shocks in the independent insurance world? Som...

Mentorship is Key for Insurance Agents’ Growth 08.01.2025

Access Plus is revolutionizing the insurance industry with a mentorship-driven approach that empowers agents to succeed in both personal and commercial lines. In this episode, the Agency Ascend team—Chad, Chris, Nikki, and Courtney—discuss the critical role Access Plus plays in providing market access, training, and personalized support. They share how the team helps agents meet carrier expectatio...

Helping Independent Insurance Agents Find Overnight Success 11.12.2024

In this episode of Agency Ascend , we sit down with Jeff Brewer, Executive Director of the Independent Insurance Agents  of Dallas (IIAD), to explore the dynamic world of independent insurance agencies. Jeff shares the long-standing mission of IIAD to empower agents with resources, education, and advocacy while addressing the unique challenges of transitioning from captive to independent models. F...

Struggling to Grow? Discover the Secret to Insurance Agency Success 20.11.2024

In this episode of Agency Ascend , Isaac Smith, Chris Sterlacci, Chad Brumit, and Pat Mulady revisit the value Coverage Agency Alliance brings to its members. They discuss leveraging resources like growth coaches and Access Plus, navigating hard markets, and balancing independence with collaboration for growth. Shares: Isaac: “The Magic Of Thinking Big” by David J. Schwartz Pat: Story of Cortez bu...

Strategic Alliances for Independent Agent Empowerment 30.10.2024

Welcome to Agency Ascend, the podcast where we explore the journeys and strategies of agency owners and entrepreneurs who are scaling their businesses to new heights.  In this episode we are introduced to Chris Sterlacci, CEO of the Coverica Agency Alliance (CAA), and special guest Mike Sterlacci, the Founder of CAA. In this episode they talk about the history, mission, and deliverables of the All...

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