Agency Action

This episode of The WP Minute’s Agency Action podcast gets into a question more WordPress agencies are going to have to answer: What work should humans still be doing? Kurt von Ahnen and Toby Cryns talk about using AI to manage email, improve project workflows, rebuild WordPress sites, and even replace piles of plugins with custom code. Kurt shares how AI helped take an abandoned site from a 56 to...

This episode of The WP Minute’s Agency Action podcast gets into what happens when AI starts doing the work WordPress agencies have traditionally billed for. Toby Cryns and Kurt von Ahnen talk about using Claude to rebuild WordPress sites, the shrinking size of some development projects, and what happens when clients can build functioning apps themselves with AI. They also dig into the bigger quest...

This episode of The WP Minute’s Agency Action podcast explores how AI is changing the way agencies build websites—and what that means for the future of the WordPress agency model. Kurt and Toby share their experience using AI tools to build and redesign a website, including where tools like Lovable can replace traditional workflows and where WordPress and developer expertise are still essential. T...

This episode of The WP Minute’s Agency Action podcast explores a core agency question : is it better to pursue fewer , higher-value clients or more , lower-value clients with recurring revenue? Kurt and Toby compare both models using real examples from their own agencies, then widen the conversation into leadership, client fit, and what it means to build a business that lasts. Takeaways: Don’t see...

If you could go back in time , what would you do differently ? That’s the question Kurt and Toby tackle on this episode of The WP Minute’s Agency Action podcast. The guys recall services they shouldn’t have sold and the boundaries they didn’t create. The good news is that these lessons are learned through experience , and your agency has the power to evolve . It’s all about knowing when to make a...

Are you tired of long, unproductive meetings that feel like a waste of time ? Things don’t have to be this way! On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore tips and techniques for making meetings that work for everyone . It’s not as hard as you may think. Preparation is the key to success. For example, setting a clear agenda with achievable goals will help you k...

It’s easy for freelancers and agency owners to be pessimistic these days. The market is saturated with competition, AI is disrupting everything, and a “ sure thing ” is hard to find. This week’s episode of The WP Minute’s Agency Action podcast is all about casting a ray of light on your career. Kurt and Toby examine the opportunities in the WordPress and freelancing space. The guys are all about k...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the challenges of taking time off . A sabbatical can be great for the soul. However, it’s also a test for your agency’s processes and team members . Can they keep things going while you’re away? You’ll also find takes on pricing projects in the age of AI, the role of trust in agency work, and the future of content crea...

Get ready for a special edition of The WP Minute’s Agency Action podcast! Matt Medeiros (filling in for a vacationing Kurt and Toby) is joined by developer and WordPress core contributor Brendan O'Connell. Together, they explore the increasing role of AI in agency life. The discussion touches on the technology’s impact on automation, creativity, and web hosting. You’ll also find tips on using tool...

This episode of The WP Minute’s Agency Action podcast looks at the growing trend of AI fatigue . Kurt and Toby note that clients are finding that AI tools alone can’t solve their pain points . It presents a big opportunity for agencies and freelancers to save the day! You’ll find advice on the importance of selling solutions (rather than code), adopting agency subscription models , and effective t...

Maybe your client projects start with simple ideas . But client requests and scope creep can turn them into a tangled mess before you know it. Kurt and Toby have been there! This episode of The WP Minute’s Agency Action podcast is all about keeping your projects (and clients) on the right track . The guys discuss evolving client expectations , AI’s role in project management , and how experience c...

Are you tired of the endless self-promotion on social media? Not sure how to show off your skills without bothering others? This episode of The WP Minute’s Agency Action podcast is for you! Kurt and Toby examine the complexities of self-promotion on LinkedIn. The guys explore the ethical dilemmas of business practices and the transformative impact of AI on lead generation and workflows. They also...

Client transitions are on Kurt and Toby’s minds in this episode of The WP Minute’s Agency Action podcast. The guys look at what happens when a client goes elsewhere, how it impacts your professional relationships, and why boundaries are important. They also examine the value of giving back through volunteering and mentorship. You’ll also find their takes on the skills gap in education and an agenc...

This episode of The WP Minute’s Agency Action podcast asks a simple question: Do you have agency or a job ? Kurt and Toby discuss the nuances of building an agency and offer sustainability tips. The guys also discuss the importance of client relationships and the common pitfalls associated with growth. You’ll also find insights on apprenticeships and the mindset of a successful agency owner. It’s...

Join Toby and Kurt as they celebrate the first anniversary of The WP Minute’s Agency Action podcast! The guys look back at their past conversations and the importance of listener engagement . Turning their focus to the present, they look at the common struggles agencies face when redesigning their websites and branding , emphasizing the need for clear messaging . You’ll also find thoughts on trust...

This episode of The WP Minute’s Agency Action podcast is all about the emotional and professional challenges of agency work. Kurt and Toby explore the importance of team dynamics, project management, and effective communication with clients. The guys emphasize the need to establish processes while maintaining flexibility, and the value of professional partnerships in finding purpose and community...

This episode of The WP Minute’s Agency Action podcast is all about agency growth through project management. Kurt and Toby focus on phased launch approaches, the importance of MVPs, and the iterative nature of project management. They also explore different pricing models, the significance of client relationships, and the challenges of defining maintenance services. You’ll also get useful tidbits...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of WordPress hosting. They discuss the various factors that influence the choice of hosting providers, the importance of support, and the implications of DNS management. The guys also offer guidance on upselling hosting and maintenance services, the role of AI in support, and the financial aspects of h...

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns examine common agency ownership challenges. The guys discuss the impact of exhaustion, the importance of effective communication and leadership, and the necessity of quality assurance processes. They also explore how to improve team dynamics, manage client expectations, and leverage AI tools to enhance agency o...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of email spam and marketing, the importance of maintaining client relationships, and the emotional aspects of business interactions. They explore the balance between agency work and personal projects, particularly in e-learning, and emphasize the need for a strong online presence. The guys also riff on c...

On this episode of The WP Minute’s Agency Action podcast, Toby and Kurt challenge the idea that AI is replacing agencies. They argue that many agency owners are holding themselves back by underpricing services and ignoring new opportunities. The guys discuss how agencies can adapt by embracing AI, productizing services, expanding into marketing and SaaS offerings, and building recurring revenue st...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of acquiring and managing WordPress and agency businesses. The guys explore exit strategies , onboarding , upselling , and the impact of AI on agency operations. They also share insights on evaluating business value , customer satisfaction, and process integration. This episode is packed with practical...

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of planning for health emergencies, effective agency offers, lead generation strategies, and maintaining work-life balance. They share practical insights on pricing, client screening, and building long-term relationships in the WordPress agency space. The guys tackle the subjects we don’t...

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen examine the role of effective communication in running a successful agency. They explore strategies for setting expectations , handling unknowns , and leading clients confidently , all while fostering team growth . The guys demonstrate how a simple shift in communication approach (setting hard deadlines, contro...

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore how AI is transforming business processes, marketing, and service delivery. They discuss practical examples of building in-house tools, shifting focus from website development to problem-solving, and strategies for adapting to technological change. The guys also look at the challenges of subscription ma...