Agency Action

Maybe your client projects start with simple ideas . But client requests and scope creep can turn them into a tangled mess before you know it. Kurt and Toby have been there! This episode of The WP Minute’s Agency Action podcast is all about keeping your projects (and clients) on the right track . The guys discuss evolving client expectations , AI’s role in project management , and how experience c...

Are you tired of the endless self-promotion on social media? Not sure how to show off your skills without bothering others? This episode of The WP Minute’s Agency Action podcast is for you! Kurt and Toby examine the complexities of self-promotion on LinkedIn. The guys explore the ethical dilemmas of business practices and the transformative impact of AI on lead generation and workflows. They also...

Client transitions are on Kurt and Toby’s minds in this episode of The WP Minute’s Agency Action podcast. The guys look at what happens when a client goes elsewhere, how it impacts your professional relationships, and why boundaries are important. They also examine the value of giving back through volunteering and mentorship. You’ll also find their takes on the skills gap in education and an agenc...

This episode of The WP Minute’s Agency Action podcast asks a simple question: Do you have agency or a job ? Kurt and Toby discuss the nuances of building an agency and offer sustainability tips. The guys also discuss the importance of client relationships and the common pitfalls associated with growth. You’ll also find insights on apprenticeships and the mindset of a successful agency owner. It’s...

Join Toby and Kurt as they celebrate the first anniversary of The WP Minute’s Agency Action podcast! The guys look back at their past conversations and the importance of listener engagement . Turning their focus to the present, they look at the common struggles agencies face when redesigning their websites and branding , emphasizing the need for clear messaging . You’ll also find thoughts on trust...

This episode of The WP Minute’s Agency Action podcast is all about the emotional and professional challenges of agency work. Kurt and Toby explore the importance of team dynamics, project management, and effective communication with clients. The guys emphasize the need to establish processes while maintaining flexibility, and the value of professional partnerships in finding purpose and community...

This episode of The WP Minute’s Agency Action podcast is all about agency growth through project management. Kurt and Toby focus on phased launch approaches, the importance of MVPs, and the iterative nature of project management. They also explore different pricing models, the significance of client relationships, and the challenges of defining maintenance services. You’ll also get useful tidbits...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of WordPress hosting. They discuss the various factors that influence the choice of hosting providers, the importance of support, and the implications of DNS management. The guys also offer guidance on upselling hosting and maintenance services, the role of AI in support, and the financial aspects of h...

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns examine common agency ownership challenges. The guys discuss the impact of exhaustion, the importance of effective communication and leadership, and the necessity of quality assurance processes. They also explore how to improve team dynamics, manage client expectations, and leverage AI tools to enhance agency o...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of email spam and marketing, the importance of maintaining client relationships, and the emotional aspects of business interactions. They explore the balance between agency work and personal projects, particularly in e-learning, and emphasize the need for a strong online presence. The guys also riff on c...

On this episode of The WP Minute’s Agency Action podcast, Toby and Kurt challenge the idea that AI is replacing agencies. They argue that many agency owners are holding themselves back by underpricing services and ignoring new opportunities. The guys discuss how agencies can adapt by embracing AI, productizing services, expanding into marketing and SaaS offerings, and building recurring revenue st...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore the complexities of acquiring and managing WordPress and agency businesses. The guys explore exit strategies , onboarding , upselling , and the impact of AI on agency operations. They also share insights on evaluating business value , customer satisfaction, and process integration. This episode is packed with practical...

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of planning for health emergencies, effective agency offers, lead generation strategies, and maintaining work-life balance. They share practical insights on pricing, client screening, and building long-term relationships in the WordPress agency space. The guys tackle the subjects we don’t...

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen examine the role of effective communication in running a successful agency. They explore strategies for setting expectations , handling unknowns , and leading clients confidently , all while fostering team growth . The guys demonstrate how a simple shift in communication approach (setting hard deadlines, contro...

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore how AI is transforming business processes, marketing, and service delivery. They discuss practical examples of building in-house tools, shifting focus from website development to problem-solving, and strategies for adapting to technological change. The guys also look at the challenges of subscription ma...

On this episode of The WP Minute’s Agency Action Podcast, Kurt and Toby discuss the impact of AI on business strategies, the importance of evaluating services, and the challenges of setting boundaries. The guys explore the hidden costs of complex projects, the dilemma of being a ‘Swiss Army knife’ agency, and the significance of productizing services. The conversation also touches on defining succ...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the importance of continually reassessing business focus, balancing work with family life, and navigating client expectations. They explore the contrasts in working with larger corporate clients versus smaller businesses, the importance of effective sales strategies, and the value of building strong business relationsh...

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of taking time off as agency owners, setting boundaries with clients, and the necessity of effective communication . They explore the concept of emergencies in business, how to build a process-driven agency, and the health costs of burnout. It’s all about designing your agency around pers...

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore what responsibility agency owners have beyond generating revenue. The guys cover contributing to the WordPress community (meetups, WordCamps, Five for the Future-style contributions), investing in local neighborhoods, mentoring the next generation, and even addressing ageism in tech. The core idea: if y...

On this episode of The WP Minute’s Agency Action podcast, Matt Medeiros shares his top three moments from previous episodes hosted by Kurt and Toby. Topics include the complexities of e-commerce, the importance of valuing services and pricing strategies, overcoming the fear of asking for payment, and the need for community engagement among agency owners. There’s plenty of valuable advice for agenc...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of hiring and delegating in an agency setting. They explore the importance of letting go of control, the ethical dilemmas faced in agency work, and the significance of understanding pricing and value. The conversation also touches on the power of automation, building a sustainable agency, and the mindset...

On this episode of The WP Minute’s Agency Action podcast, guest host Matt Medeiros discusses the evolution of agency life and the importance of authentic conversations. He highlights the significance of courses and resources available to agencies, particularly the role of AI in enhancing agency work. Matt emphasizes the need for deeper human connections in agency-client relationships as the indust...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of returning to work after a hiatus, navigating personal and professional chaos, and the importance of consistency and authenticity in business. They explore the chaotic nature of agency work, the need for effective client communication, and the role of project management for reducing chaos. The guys als...

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt von Ahnen discuss the critical aspects of sales. They emphasize the importance of making the first sale and the challenges of discussing discovery with potential clients. Toby believes that securing the first dollar is crucial for future sales success and warns against getting caught up in discussions about the value of...

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the common practice among small agencies of relying solely on referrals for business, which may not be sufficient in the long term. They emphasize the importance of marketing to generate leads and grow your business. The guys also examine how to increase your business’s valuation for future resale. Takeaways: Relying s...