After Hours Buzz

Summary In this conversation, Toni Caracciolo shares her remarkable journey through the marketing and attractions industry, reflecting on how her early experiences shaped her career and leadership style. She discusses the importance of building fully integrated marketing strategies, why strong data should guide creative decisions, and how understanding the guest experience is central to effective...

Summary In this episode of After Hours Buzz, we sit down with Kyle Sturley from the Greater Orlando Sports Commission to unpack the strategy, teamwork, and behind-the-scenes coordination that power some of Central Florida’s biggest sporting events. Kyle shares her professional journey in the sports industry and offers a clear look at what it takes to market major events, collaborate across multipl...

Summary In our first-ever solo episode of After Hours Buzz , we’re introducing Wine Down Wednesday — a new series where Grace Elizabeth pours a glass and dives into the latest trends, insights, and stories shaping the marketing world. In this episode, Grace discusses the latest updates in digital marketing, focusing on Meta's Andromeda update. She shares her personal experience with wine and trans...

Summary In this episode, Adeta Gayah, Senior Director of Social Media and Content at Visit Orlando, shares her inspiring journey from early innovations in hospitality marketing to leading large-scale destination campaigns that connect with audiences around the world. She dives into how authenticity, emotional storytelling, and cultural awareness fuel meaningful engagement, and how the lines betwee...

Summary In this episode of After Hours Buzz , host Grace Urwin sits down with Colin Van Exel, founder of Ecxelerated Sales Solutions and a veteran sales leader with decades of experience guiding Fortune 500 companies and SMBs. Together, they explore The Buyer’s Journey , discussing how businesses can move prospects from awareness to advocacy while building trust and driving sustainable growth. Col...

Summary In this episode of After Hours Buzz, host Grace Urwin engages with Ty Temel, a seasoned expert in Google Ads and digital marketing. They discuss Ty's journey from a college student running ads for friends to becoming a senior paid media manager at Google. Ty shares valuable insights on the importance of data tracking, effective Google Ads strategies, and the evolving landscape of digital m...

Summary In this episode of After Hours Buzz , Grace Urwin sits down with Dwayne Kent, founder of The Ark Network Group, to unpack why video is the #1 marketing tool businesses should be leveraging today. What started as a response to the challenges of the job market has evolved into a brand that helps entrepreneurs show up with clarity, confidence, and strategy—especially on camera. From navigatin...

Summary On this episode of After Hours Buzz, we’re pouring a glass and getting candid with home builder marketing expert Anna Almirall . Anna brings a refreshing take on what it really takes to stand out in today’s competitive housing market. From blending digital and traditional strategies to weaving storytelling into every community launch, she shares smart, practical insights that even the bigg...

Summary Pour yourself a bourbon and settle in. This episode of After Hours Buzz is serving up sharp insights with a splash of AI. We sat down with Matt Deaton, Chief Growth Officer at Devsu, to talk about how his team is dragging legacy systems into the modern age and mixing artificial intelligence into the marketing space. From his early passion for sales to the future of account-based marketing...

Summary In this episode of After Hours Buzz , Grace and Bernadette Mural Boesch sip on margarita mocktails and dive into a conversation all about creativity, community, and the magic that happens when those two worlds collide. Bernadette shares her journey from graphic designer to community engagement leader at OUC – The Reliable One, and how she’s using design and storytelling to build real conne...

Summary In this episode, Grace Elizabeth sits down with Jennifer Frazier to chat about her fascinating journey from journalism to marketing. They dive into the impact of AI on the industry, and how businesses can stay ahead in a rapidly changing landscape. They also break down the StoryBrand Framework and how brands can shift their focus to position the customer as the hero in their story. Jennife...

Summary In this lively conversation, we are “buzzing” through social media strategies with Paola Guevara Hanon, the Senior Social Media Manager at AdventHealth. From her journey in hospitality management to mastering healthcare marketing, Paola brings fresh insights on the unique challenges healthcare brands face in the digital space. We dive into the importance of adapting to trends, understandin...

Summary In the premiere episode of After Hours Buzz , Shalyn Dever, founder of Chatter Buzz, takes us through her inspiring journey from engineer to marketing trailblazer. She opens up about the challenges of building a successful agency, the power of fostering a strong company culture, and the invaluable lessons learned from setbacks. Shalyn dives into the transformative impact of AI on marketing...