After Deadline: The Media Podcast

Videos don’t go viral overnight… well, some do, but it’s like rolling the dice. When you spend precious revenue on video marketing, you don’t want to throw its success to chance. That’s why investing in creative storytelling is essential, and adding a dash of humor doesn’t hurt to increase your odds of earning mega views. FunnySalesVideos founder Joseph Wilkins stops by Off The Marc to share why h...

This week Marc and Kathy let everyone in on a little secret – all reporters play the same games when trying to capture a story. From ambushing public figures under fire to using hidden cameras to capture a person off-guard, they know all the tricks because they’ve been there (and sometimes done that) as veteran reporters.  So why turn to a former reporter as the expert during a crisis? Because the...

Kathy’s in. Marc’s out. It takes an exclusive invitation to be on Clubhouse--and only one of our hosts has it. Clubhouse is the hot new audio-only app that’s dominating social media with its high-profile users and niche chatrooms. With opportunities for networking, business growth, and building personal connections, it’s obvious why everyone wants in. The catch? No posts, no comments, and no one c...

We’re talking about mega PR crises in this episode of the Bickersteins. Everyone from politicians to big companies, to entertainers and more are "stepping in it" lately. Senator Ted CanCruz, host Chris Harrison from The Bachelor , a school board caught mocking parents, it’s like there’s something in the water causing prominent people to make bad decisions.  Kathy and Marc weigh in on the...

The year started off with a bang with the US Capitol being attacked by supporters of he who shall not be named, and then Joe Biden was sworn in as the 46th President of the United States. So do you stay quiet about these as a business or do you speak out about your political views? Marc and Kathy welcomed Dr. James Bailey, a professor at George Washington University to weigh in on the topic, as he...

They're back and bickering (surprise surprise). This week's episode recaps the biggest PR wins and disasters. See who won 2020 and who didn't quite make it. From pelotons to politics and everything in between, Marc and Kathy are covering it all. Listen and download now!

The Bickersteins battle it out over The War on Christmas and your business. Tis' the season for them to argue over whether you should be saying 'Merry Christmas' or 'Happy Holidays'. Listen and download now.

Studies show 42% of Americans don't plan on getting the coronavirus vaccine right away. In this episode of Off The Marc with The Bickersteins, Kathy and Marc debate ways to market the shots. There are plenty of hurdles to overcome: fear of side effects, skepticism, distrust, and even figuring out ways to get people to return for the required second shot. One plan is an outright payment, makin...

This week on Off The Marc With The Bickersteins, Marc and Kathy discuss TikTok and Instagram Reels. The differences, the similarities, how people make money from these, and all of the latest trends. They took to their newest staff member, Katelyn Eldred, to give them some more information on this as she is a former social media manager and lover of both platforms. Find out what the latest is in th...

This week on Off The Marc With The Bickersteins, Marc and Kathy discuss perfecting your business' video strategy.  In the days of COVID-19 and remote culture, video has been thrust to the center stage. As Marc says, “If your business isn’t doing video–you should be. And if your business is doing video–make sure you’re doing it right.” To discuss video strategy and production, Marc and Kathy,...

This week on Off The Marc With The Bickersteins, Marc and Kathy open up a dialogue about some serious topics.  Companies are rebranding because their names or logos are outdated, problematic, and/or racist, especially during this period of social change.  To help guide the conversation, Mike Jackson, CEO of 2050 Marketing joins the episode to discuss brands like the Washington Redskins, Aunt Jemim...

Did you know you ONLY need three good sentences to make sure your target audience finds your blog? This week on Off The Marc with the Bickersteins, Marc and Kathy are geeking out over a topic that a lot of companies want and need to know more about: SEO and SEM. To help, Marc and Kathy have called on Nick Blazer, the "King of SEO”.  Atigro’s Digital Marketing Director Nick Blazer provides the...

This week on Off The Marc With The Bickersteins, Marc and Kathy discuss "Karens", cancel culture, and the risk to you and your company's reputation. What will you do if an employee is caught on camera for saying the wrong thing? How can you protect yourself from a scandal? Special guest Dr. Elliot Schreiber gives expert advice to executives looking to mitigate reputation risk and bu...

How can you make your business relevant and build revenue during COVID-19? Are you taking the right steps to avoid disaster when you reopen?  This week, on Off The Marc With The Bickersteins, Marc and Kathy discuss reopening your business. They look at past downturns, deciding which companies missed the mark and who marketed their way to the top. Plus, Marc and Kathy reveal the marketing and PR st...

Special Guest: WTOP's Neal Augentstein