After Deadline: The Media Podcast

Coming soon to headphones near you... It’s After Deadline. The stories are filed, the calls are made, the last Tweet has been posted, and now it’s time to unwind. One by one, harried reporters belly up to the….well not the bar, but the podcasting mic.  After Deadline: The Media Podcast features hosts Kathy Fowler and Marc Silverstein, – that’s us if you didn’t catch it already. We’re recovering jo...

Have you ever purchased something from the brand of a celebrity or influencer you admire? Recently, we’ve seen a rise in celebrity brands, especially in the beauty, health, and wellness categories – and there’s a PR strategy behind it. We’ve invited Dulma Altan, who has gained lots of traction on TikTok for talking business and sharing advice geared towards female entrepreneurs, to fill us in on t...

When a scandal rocks the news cycle, everyone anxiously awaits the celeb’s “first public interview.” Did you know that the network and journalist they choose to interview with is crucial to framing their reputation? Tune in as Marc and Kathy break down some of the most famous “post-scandal” interviews and if they were a PR success or a total bust. ★ CONTACT US ★ Website: https://onthemarcmedia.com...

Anti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers. This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with her perspective on this less conventional marketing method and share why it’s so effective. You...

It’s time for a crash course on franchises. What is a franchise? What is it like to own a franchise? What are the pros and cons? If these questions have ever crossed your mind, you’ve come to the right place. This week we invited Mark Harrington, Chief Lugging Officer at Junk Luggers of Gainesville, Virginia, to share his valuable experiences and inside scoop. After listening, you may even want to...

Ever wonder what it's ACTUALLY like to work in PR? Marc and Kathy are passing the mics this week to the younger *and much cooler* members of the On The Marc Media team. Just a few years out of college, Marin and Kacey dispel myths, share some personal challenges and of course, give advice and lessons learned along the way. ★ CONTACT US ★ Website: https://onthemarcmedia.com/ Email: info@onthem...

It’s time to get social… on LINKEDIN–the world’s largest professional network on the web. And, contrary to popular opinion, your LinkedIn presence isn’t JUST for finding a job… it’s also an invaluable tool for building your brand, finding new leads, and closing deals.  This week we invited LinkedIn expert, Tracy Enos, to share all her tips and tricks for leveraging LinkedIn – including using the p...

With 2022 upon us, the Bickersteins are reflecting back on and, of course, arguing about some of the biggest PR hits and misses that took over the internet in 2021. From hilarious and successful PR stunts to tone-deaf “crisis management” (if you can even call it that), listen as Marc and Kathy discuss the brands that showed widespread success, those that missed the “marc”, and some insights into i...

Recycling, volunteering, donating… all good things, right? Well, it turns out when your business gives back, people love it! This week #OffTheMarc tackles corporate social responsibility with Chastity Heyward, author of the Forbes article, “The Growing Importance Of Social Responsibility In Business.”   As a business coach expert, Chastity advises brands on ways to engage in social responsibility...

When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, Tik Tok, Twitter and Facebook are at the center of ad campaigns. The job of what used to be called ‘Spokespeople’ are now in the hands of social media influencers and content creators.  This week’s very special gue...

Between finding an honest news source, a reliable car dealership, or even a capable carpenter for your house, it is hard to be trusting in 2021.  The internet tells us a lot of information. The problem? A lot of it is contradictory!  An authentic brand acts with integrity and transparency through its mission, values, and branding. Authenticity is essential because consumers are intuitive; they can...

What was your favorite bedtime story growing up? Chances are you remember the characters, your parent’s voice, your favorite spot on the couch. Chances also are you already forgot your boss’s presentation this morning. Why? ENGAGEMENT.  This week’s guest knows a thing or two about engaging audience members. Seth Erikson, branding and storytelling professional, wrote his own book titled, “How to Ha...

Social media is loud. An ad for cat toys, a sponsored trip to Bora Bora, a celebrity’s newest mansion tour...You're pulled in every direction. You may be asking, how can I distinguish myself online in such a busy environment? While it’s a difficult feat, doing so will not only help your personal online image, but your brand’s image as well. The key? Be authentic and be consistent. Listen in a...

You spend hours drafting the perfect media pitch, but a reporter will decide in about 10 seconds if it’s worth their time – that’s it.  Pitching is one of the hardest #PR skills, so who better to have on than NBC4 Washington’s very own assistant news director, Matt Glassman! This week’s episode of #OffTheMarc discusses the ins and outs of the craft (hint: yes, those email subject lines are importa...

Everyone can agree that ketchup is the superior condiment for the perfect burger. No? You don’t like ketchup? Well, ketchup lovers and haters alike are going to want to tune in to learn how ketchup and marketing pair together to help you create the perfect business strategy.  Marc and Kathy sit down with strategist and founder of nb. Marketing, Nicole Bernard, as she uncovers the secrets to crafti...

True or False? The COVID-19 pandemic causes charitable donations to plummet. That’s a trick question right? People were out of work, money was tight, so obviously donations decreased... However, the reality was quite the opposite (hats off to you, humanity!). The question now is: how can nonprofits keep up the influx of donations as the world reopens?  This week Marc and Kathy catch a glimpse into...

Much of today’s communication is done through likes and comments on Instagram, or emojis, and reactions on Facebook. All of the funny cat videos and TikTok challenges aside, social media can be an extremely useful tool to communicate your brand across many different cultures. The burning question for many though is how to do it effectively...  So, where do you start? This week, Marc and Kathy talk...

After a small break, (did you even notice?) Marc and Kathy are back with even more bickering, trending topics, and off-the-charts guests as they kick off Season 2 of Off The Marc! This week, Marc and Kathy bring it back to the PR basics and bicker about creating the perfect media pitch.  Drafting a media pitch can be one of the most challenging writing assignments you’ll do. Why? Because reporters...

With 15% of the world living with some kind of disability, accessibility is not an option. When your content isn’t accessible, not only do you alienate individuals with disabilities, you also lose potential customers. From captioning videos to adding alt text on images, creating and posting inclusive content is crucial to ensuring everyone has equal access to your product or service. So, how do yo...

From packed crowds of music lovers in a concert arena to virtual meetings filled with thousands of industry professionals, the pandemic turned the events industry upside down. While there is room to begin the transition back to “normal,” the events industry is still on high alert and adapting to new guidance every day.  So, what can your business do to accommodate this new environment? This week,...

What started with TikTok has now turned into the new “must-have” for every social media platform. From YouTube Shorts to Instagram Reels, short-form video is taking the internet (and social media users’ short attention spans) by storm.  So, how can your business use short-form videos to catch and keep social media users’ attention? This week, Marc connected with Senior VP of Communications and Mar...

Remember when everyone panicked about the gas shortage and started to fill TRASH BAGS with gas?!! Yeah, that’s what we call panic, and it could have been prevented with the right PR message. Experts Joe and Chad McLeod share their perspectives on how strategic PR can help calm the panic when a crisis occurs, especially in a post-pandemic world. From true emergencies to fake news-induced mania, the...

We’re talking about all things Generation Z on this week’s episode of Off The Marc... or as Marc would call them, “Generation Misunderstood” (he too was a skeptic before this episode). While they may enjoy Instagramming every moment of the day and appear addicted to their phones, Gen Z is a force to be reckoned with on the social media scene. A single post can make or break a brand in milliseconds...

We are talking all about relationships… and no, not Marc and Kathy’s (although maybe that’s another episode). In this episode, we dive into the importance of making and maintaining professional connections in the fast-paced world of public relations. President of Victoire & Co. and PR expert Rachel Huff joins Marc and Kathy for an in-depth look at networking for your business. Building success...

Are you ready for the media? Every organization thinks they should be spotlighted favorably on air and in print, but not every organization is prepared for the influx of calls, emails, and interview requests media coverage creates. This week, Marc and Kathy share their checklist of must-completes before the camera crew comes rolling in...or come in rolling. From having a nicely designed website to...