Afrobeats Intelligence

Magixx joins Joey Akan on Afrobeats Intelligence for a conversation about ambition, self-belief, and what it takes to keep moving when life gives you every reason to stop. Reflecting on his journey from growing up in challenging circumstances to finding his footing in the music industry, Magixx opens up about the people who doubted his potential, the sacrifices behind his career, and the experienc...

Jeriq has built a career by staying deeply connected to where he comes from while finding his place in the mainstream. In this conversation with Joey Akan, Jeriq reflects on growing up in Enugu, the determination to make it out of a difficult environment, and how his community became the foundation for his music, identity and career. He talks about staying true to his sound while learning how to n...

Jyde Ajala is one of the most in-demand music video directors in Afrobeats. After studying film production at Full Sail University in Florida and working for over a decade in the United States, he returned to Nigeria just before the COVID-19 lockdown with a clear mission: to bring a stronger narrative and cinematic approach to the local music video space. He founded Old Soldier Inc. and built his...

FOLA sits down with Joey Akan and goes all the way back; Ibadan, the betting shop, the pen and notepad days when nobody was watching. He talks about locking in early, the people who believed in him when the gap felt impossible, and why he is grateful that he committed to the process.  From writing in private to watching crowds spend their hard-earned money to see him live, FOLA breaks down ho...

In this episode of Afrobeats Intelligence, Winny sits down with Joey Akan for a conversation about finding her voice, trusting her instincts, and learning to create on her own terms. She reflects on growing up in Jos, discovering her voice through music, and the rejection that came early in her journey. Winny shares how leaving Jos for Lagos became a leap of faith, why she believes fear is an illu...

In this episode of Afrobeats Intelligence, Alhaji Popping sits down with Joey Akan for a wide-ranging conversation about the principles that have shaped his career across entertainment, business, and culture. He reflects on the lessons his mother taught him about ego, sacrifice, honesty and knowing when to apologise, and explains why he believes excellence requires the ability to say no even when...

In this episode of Afrobeats Intelligence, Joey Akan sits with TG Omori, one of the most prolific and influential music video directors of his generation, for a raw conversation about creativity, ambition, and what it really means to chase greatness.  The man behind hundreds of videos (including cultural landmarks like Naira Marley’s “Soapy,” Olamide & Wizkid’s “Totori,” Kizz Daniel & Tekno’s...

In this episode of Afrobeats Intelligence, Joey Akan sits down with one of Nigeria’s fastest-rising stars, Shoday, to unpack the journey behind his breakout run. From the viral success of Purr and Hey Jago to the meaning behind “Caution Boy,” Shoday explains how he’s building a career rooted in authenticity rather than hype. He reflects on his early struggles, the pressure that comes with viral su...

In this episode of Afrobeats Intelligence, Joey Akan sits down with rising Afrobeats artist MAVO, the optometrist turned pop star who has quietly built one of the most distinctive creative identities in Nigerian music. MAVO breaks down the origin of his self-created vocabulary, the feeling-first philosophy behind records like Tumo Weto, Escaladizzy, Use Me, and Mofe, and how he balanced optometry...

In this episode of Afrobeats Intelligence, Joey Akan sits down with veteran artist and longtime friend of the show, Dr. Sid. Dr. Sid reflects on his journey, from choosing music over a ₦45k/month job in 2005, to finding his sound with Eldee, joining Mo’Hits, and beginning his creative partnership with Don Jazzy. He breaks down the making of key records like “Ten Ten” (his transition from rap to si...

In this episode of Afrobeats Intelligence, Excel Joab, Senior Manager of A&R and Artist Development at AWAL (Sony Music) for West Africa, former Content Acquisition Manager at Boomplay, co-founder of Energize Music, and a key voice in Nigerian music strategy, breaks down the current realities of the Nigerian music industry. He discusses ROI in the business, the lessons we failed to learn from the...

In this episode of Afrobeats Intelligence, Ladipoe , Mavin Records signee, Headies award-winning rapper, and one of the leading voices in Nigerian hip-hop and Afrobeats, reflects on the current state of the genre.  Known for hits like “Know You” with Simi and “Feeling” with Bnxn, and recognised as a key figure in the new wave of Nigerian rap, Ladipoe discusses what has changed in Afrobeats, what h...

On this episode of Afrobeats Intelligence, Joey Akan sits down with Wale Davies (Tec), one half of the revered rap duo Show Dem Camp, cultural architect of the Palmwine Music movement, and now acclaimed screenwriter whose work on My Father's Shadow has earned major international recognition, including a BAFTA Award for Outstanding Debut and multiple AMVCA wins (including Best Writing and Best Movi...

In this episode of Afrobeats Intelligence (powered by Martell 🥃), host Joey Akan sits down with Shallipopi, the Pluto originator who has rapidly become one of Afrobeats’ most distinctive and commercially dominant voices. From his 2023 breakout with “Elon Musk” and Planet Pluto, to back-to-back #1 albums Presido La Pluto and Shakespopi, Shallipopi’s momentum shows no signs of slowing. His latest p...

Uganda has always had the culture. Now it has the moment. Joshua Baraka is the Kampala-bred artist making a case for East Africa's place at the center of the global music conversation, not as a footnote to Afrobeats, but as a creative force with its own sonic identity, emotional depth, and artistic integrity. His breakout hit "Nana" didn't just chart, it made a statement about what East African mu...

From the gritty streets of Ajegunle in Lagos, where he once dreamed of a football career, to winning the Star Quest talent show with his duo KC Presh in 2002, Kcee has spent over two decades shaping the sound of Nigerian music. He exploded globally with the infectious 2013 hit “Limpopo,” which became a dancefloor movement, then continued to reinvent himself with club anthems like “Pullover,” “Okos...

In this episode of Afrobeats Intelligence, Joey Akan sits down with rising DJ and cultural curator Aniko, one of the key figures shaping Lagos’ growing electronic music and rave scene. Known for her bi-monthly Group Therapy events, Aniko has built a community-driven movement that exists alongside, and sometimes outside of, the mainstream Afrobeats ecosystem. Aniko discusses: Her journey from aspir...

In this episode of Afrobeats Intelligence, Joey Akan sits down with rapper Wale for a candid conversation about identity, culture, and the global rise of Afrobeats. Raised in a Nigerian household in Washington, D.C., Wale reflects on how African music shaped his instincts as an artist long before Afrobeats became a global phenomenon. He discusses why he believed early on that African sounds would...

In this season opener, Joey Akan sits down with the legendary, award-winning producer Sarz for an unfiltered deep dive into the mechanics of a hit record and the evolving DNA of African sound. This episode of Afrobeats Intelligence is powered by OkayAfrica, the pulse of African culture, and sponsored by Martell. Don't miss a beat of Season 5. Join the community by subscribing now and tell us your...

Hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence Season 5 dives deeper into the stories, systems, and sonic architecture shaping Afrobeats’ global takeover.  Featuring conversations with Shallipopi, Wale, Sarz, Ladipoe, Kcee, Joshua Baraka, BOJ, Aniko, Dr. Sid, and more, Season 5 delivers sharper insights and bigger access to the artists, executives, a...

In this unfiltered episode of Afrobeats Intelligence, award-winning host Joey Akan sits down with Peruzzi, the DMW star and songwriting mastermind behind some of Afrobeats’ biggest records. From penning classics like 2Baba’s “Amaka” and Davido’s “Assurance” and “Risky,” to shaping his own standout tracks like “Majesty,” “Gunshot,” and “Southy Love” with Fireboy DML, Peruzzi pulls back the curtain...

In this candid episode of Afrobeats Intelligence, Joey Akan sits down with Director Pink—the award-winning creative force behind some of Afrobeats' most visually stunning and culturally defining music videos. Known for her storytelling precision, Pink has shaped the visual language of global Nigerian music through her work with artists like Asake, Ayra Starr, Fireboy DML, Joeboy, Ruger, and BNXN....

In this insightful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Lanre Marsha, Director of West Africa for The Orchard, a global music distribution powerhouse. Lanre pulls back the curtain on the Nigerian music industry, offering a masterclass on navigating its challenges and opportunities with integrity and strategy. Learn more about your ad choices. Visit megaphone.fm/...

What does it take to bounce back and build from scratch? In this new episode of Afrobeats Intelligence, Joey Akan sits with Nigerian dancehall star Ruger—the artist behind hits like Asiwaju, Girlfriend, and Toma Toma—to break down his evolution from viral sensation to label boss. Fresh off launching his label Blown Boy Entertainment and releasing his new album Blown Boy Ru, Ruger opens up about he...

“Olamide taught me work ethic.” In this captivating episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian sensation Young Jonn, the hitmaker who transitioned from a prolific producer to a chart-topping artist. Known for bangers like “Dada” and his game-changing work with YBNL, Young Jonn shares the raw journey behind his music and his rise to global stages. Young Jonn o...