Africa Business of Sport Podcast

In this episode, Edem and Jabu react to the news that Canal+ Group has submitted an all-cash mandatory buyout offer to MultiChoice amounting to $2.9bn (R54m). The duo briefly consider the financial details of the offer, Vivendi's intention to merge Canal+ and MultiChoice to create a global media company, what Patrice Motsepe's potential entry into a deal could potentially bring and why Bowmans (La...

In this episode, Head of League Operations at the Basketball Africa League (BAL), Ruben Boumtje-Boumtje, joins Jabu to assess the success of the recently concluded BAL Kalahari Conference, the prospect of an increase in participating teams in future BAL editions, the ongoing preparations for the upcoming BAL Nile Conference in Egypt, how the BAL develops and positions its social impact initiatives...

In this episode, Jabu is joined by Director of Corporate Communications & Public Affairs at the International Olympic Committee (IOC), Christian Klaue, to discuss how the postponement of Tokyo 2022 impacted the preparation and readiness for Paris 2024, the long-term socioeconomic impact of the $2.2bn Olympic Village in Paris, the IOC’s position on global geopolitical developments ahead of Pari...

In this episode, Jabu sits down with Managing Director of LaLiga Africa, Tresor Penku, for a wide-ranging interview in which Tresor discusses LaLiga Africa’s marketing and fan engagement approach, how LaLiga Africa and LaLiga clubs effectively collaborate to support expansion in Africa, what mainly attracts LaLiga clubs to the African continent and the impact of LaLiga Africa’s women’s football in...

In this episode, Edem, Jabu and Ndeye explore the business of basketball in Africa by examining NBA Africa, Basketball Africa League (BAL) and the highly anticipated BAL Kalahari Conference playoffs in Pretoria. The trio discuss why the NBA launched an African division, the strategic significance of the recent opening of a NBA Africa office in Kenya, and the commercial portfolio and ownership stru...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Shon is joined by Founder of Bridged - A Sports & Entertainment Resource, Ella Ireri, to d...

In this episode, Edem is joined by Sports Marketing expert, Jon Boafo, to discuss the popularity and cultural significance of the AFCON’s unofficial theme song ‘Coup de Marteau’, the influence of the presence of African football legends at the tournament, why CAF and national associations ought to integrate local content creators in their marketing strategies going forward and how Cote d’Ivoire ca...

In this episode, Edem and Ndeye discuss the main and trends findings of the #AfricaScores AFCON social media report, why AFCON 2023 produced record-high digital engagement and how the Confederation of African Football achieved substantial engagement and follower increases during the tournament. ------------------- ⭐ The best way to support the podcast is to subscribe, share and leave us a 5-star...

#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽ In this episode, Author and Football Historian, David Goldblatt, joins Edem, Jabu and Brian to discuss AFCON's relationship with the hydrocarbon...

#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽ In this episode, Founder of Playbook Sandrine Nzeukou, joins Edem and Jabu to discuss AFCON's missed marketing opportunities, her assessment of A...

In this episode, Edem and Jabu discuss Canal+ and their offer to buy 69% of MultiChoice for $1.7Bn, what their objectives are behind the proposed purchase and the legal hurdles Canal+ would need to navigate including listing on the Johannesburg Stock Exchange and merger approval from the Competition Commission of South Africa. ------------------- ⭐ The best way to support the podcast is to subscr...

#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽ In this episode, Professor of Sport and Geopolitical Economy at SKEMA Business School, Professor Simon Chadwick, joins Brian, Edem and Jabu to di...

#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽ In this episode, Edem and Jabu are joined by Founder & CEO of The Football Foundation for Africa Brian Wesaala to discuss the various consequ...

In this episode, Edem, Jabu and Ndeye discuss their predictions for the African sport business in 2024. The trio share their views on African sport's TV and Media Rights sector, the sponsorship landscape ahead for properties including Basketball Africa League, Women's Africa Cup of Nations and Paris 2024, and investment in African sport's high-growth sectors such as women's sport and sportstech. -...

In this episode, Edem and Jabu reflect on the importance of MultiChoice's partnership with Comcast's NBCUniversal and Sky in March 2023 before outlining Showmax 2.0's new app features, its competitive subscription pricing model and the groundbreaking mobile-only Premier League subscription offering. ------------------- 📮We have been nominated for two Sports Podcast Awards! If you would like to su...

#BusinessOfAFCON is an exclusive five-part series, produced by The Football Foundation for Africa in collaboration with Africa Business of Sport Podcast, which focuses on the various business and commercial aspects of the Africa Cup of Nations 2023. 🏆⚽ In this episode, Edem and Jabu are joined by Founder & CEO of The Football Foundation for Africa Brian Wesaala to discuss the opportunities a...

In this first edition of #ABSPBreaking, Edem and Jabu explain why SuperSport will not broadcast the Africa Cup of Nations (AFCON) 2023 and the impact that New World TV's media rights deal with the Confederation of African Football had on SuperSport's failure to acquire the sublicensing rights to the tournament. ------------------- 📮We have been nominated for two Sports Podcast Awards! If...

In this episode, former CNN World Sport Producer, Richard Parr, joins Edem and Jabu to discuss his career journey as a sports journalist. Richard reflects on his early passion for sports and radio that landed him roles at the likes of Al Jazeera, Sky, and Eurosport, the impact of social media on sports journalism and production, the ever changing nature of sports journalism, his experience as a pr...

In this episode, Managing Partner of Rumble Ventures, Mlondi Mashinini, joins Jabu to discuss why he founded FanBase Analytics, how FanBase Analytics unlocks fan insights and commercial opportunities, the reasons he believes the African sport business is undervalued, Rumble Ventures’ sport investment strategy and the growing investment trend of African footballers acquiring grassroots football clu...

In this episode, Edem and Jabu are joined by Founding Director of Sports Legal, Khayran Noor, to discuss her decision to specialise in sports law, the importance of developing legal frameworks to protect the integrity and growth of sport in Africa, how Sport Legal empowers athletes and other stakeholders in sport through education, and how sport and law could be utilised to effectively contribute...

In this episode, Edem and Jabu are joined by Managing Director of Nielsen Sport SA, Tumelo Selikane, to discuss Nielsen Sport's diverse offerings and clients in South Africa, the South African Rugby Union's commercial performance following the Springboks World Cup triumph and the ways in which data can unlock the commercialisation of African sport. ------------------- ⭐ The best way to support th...

In this episode, Founder of Sportscape Media, Gary Rathbone, shares his perspective on SABC’s recurring challenges in acquiring free-to-air rights from SuperSport, the underlying strategic objectives behind broadcasting CAF World Cup Qualifiers on FIFA+, insights from Multichoice’s interim financial results, SuperSport’s entry into sport betting through the rollout of SuperSportBet, and the signif...

In this episode, Edem and Jabu are joined by Global Partnerships Manager of SportQuake, Anubhav Roda, to assess the commercial performance of the 2023 ICC Cricket World Cup, the strategy behind the Indian Premier League's (IPL) lucrative media rights business, Saudi Arabia's Public Investment Fund's reported interest in investing in the IPL and how cricket's inclusion in the 2028 L...

In this episode, Edem and Jabu are joined by the President of the Nigeria Esports Federation, Yahaya Maikori, to discuss his diverse career experiences in the legal, music and gaming industries, the implications that the new Esports World Cup present for the African esports sector, the unique challenges and opportunities within the esports value chain that face Africa and the strategic partnership...

In this episode, Commercial Director at Confederation of African Football (CAF), Hassan El Kamah, returns to the podcast to unpack CAF's new Global Partners and commercial sponsors. Hassan discusses the role of IMG in the latest sponsorship acquisitions, the new sponsors acquired and the projected commercial performance of AFCON 2023, his assessment of the first edition of the African Football...