Africa Business of Sport Podcast

In this episode, NCAA Division 1 Official and Investor of Cape Town Tigers, Natasha Camy, joins Edem to detail her journey in basketball from being a player to referee and investor. Natasha discusses the main drivers behind founding the Referee Ready Academy, the social impact she has led as a BAL4Her Ambassador and the need for infrastructure development to accelerate the growth of basketball in...

In this episode, Founder and CEO of The Football Foundation for Africa (FFA), Brian Wesaala, joins Edem and Jabu to preview the third edition of FFA’s flagship event, Africa Football Business Summit. Brian recounts the key lessons he and his team have accumulated over the previous editions of the summit and also discusses the purpose and meaning behind this year’s summit theme “Unlocking Africa’s...

In this episode, Founder and CEO of Seasoned Agency, Tommy Makhobela, returns to the podcast to share an insider view of launching a sports and entertainment creative agency in South Africa. In an exclusive interview, Tommy delves into the formative days of Seasoned Agency, the company's partnerships with South African sports and entertainment figures and where he sees Seasoned Agency in the next...

In this episode, former Manager: Sponsorship, Marketing & PR at MultiChoice, Nstiki Msuthu, joins Edem and Jabu to consider the outlook for Betway and the Premier Soccer League (PSL) following the recent conclusion of the deal. Ntsika, who is now Director of Sponsorship and Partnership at Rugby Afrique, discusses African sport's reliance on betting companies, the opportunity for Betway to acti...

In this episode, CEO of Omniaudio, Kevin Fine – for the first time since launching Omniaudio – joins Edem and Jabu to provide extensive, behind-the-scene insight into the launch of Omniaudio. Kevin discusses the issues facing advertising on traditional radio, how the platform seeks to address long-standing challenges for content creators such as discoverability and monetisation of content, and mor...

In this episode, the International Olympic Committee's first Director of Marketing, Michael Payne, returns to the podcast to examine the legacy of outgoing IOC President Thomas Bach, the IOC members who are potential presidential candidates, the main challenges and priorities for the next IOC President, and whether the IOC's new bidding guidelines will lead to Olympic hosting monopolisation by dev...

In this episode, President of Enhanced Games, Dr. Aron D’Souza, joins Edem and Jabu to discuss the Enhanced Games, primarily the medical safety and ethical considerations of allowing athletes to use performance-enhancing drugs. Dr. D'Souza also addresses whether the Enhanced Games' commercial revenue is affected by their association with the use of performance boosters, the mixed reception that th...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Olympic Marketing expert, Rob Prazmark, joins Edem and Jabu to disc...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Paris 2024 Olympic & Paralympic Games Director at VISA, Nicolas Mace, joi...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Head of Olympic & Paralympic Division at Toyota Motors Europe,...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Founder of ProTouch Africa, Rebecca Eliot, joins Edem to discuss th...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Chairman & CEO of T. Burns Sports Group LLC, Terrence Burns, jo...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, CEO of Olympic Broadcasting Services (OBS), Yiannis Exarchos, joins...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Chairman & CEO of Payne Sports Media Strategies and former IOC Marketing...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, SKEMA Business Schools' Professor of Sport & Geopolitical E...

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors. In this episode, Anne-Sophie Voumard, Managing Director of IOC Television & Mark...

In this episode, Edem and Jabu examine the drivers behind MultiChoice's $225m (R4.1bn) after-tax loss, how the cost-of-living crisis and currency fluctuations across its core markets influenced the results, and what this all means for the ongoing merger negotiation with Canal+. ---------------- 👜 Listeners of our podcast can visit ⁠ mizizishop.com ⁠ and enter our special discount code "A...

In this episode, Edem is joined by sports marketing expert, Tim Crow, for a comprehensive deep dive into the current state and future of the IOC’s The Olympic Partner (TOP) Programme. Tim shares his expertise on the history of the TOP programme, why he believes Toyota is reportedly terminating their $835m association with the IOC, whether betting brands or social media platforms such as TikTok may...

In this episode, Jabu is joined by Executive Chairman of African Sports & Creative Institute, Will Mbiakop, to conduct a book review of "Africa Sports Industry: Understanding the Game" including a brief discussion on the ongoing book tour, what led to Will deciding to write and publish a book about the African sports industry, and the major themes covered in the book. Jabu and Will also touch on t...

Founder & CEO of MIZIZI International, Paakow Essandoh, joins Edem and Jabu to announce a ground-breaking partnership between Africa Business of Sport Podcast and MIZIZI International. ---------------- 👜 Visit mizizishop.com and enter our special discount code "ABSP20" at checkout to receive a 20% off discount on any MIZIZI merchandise.

In this episode, Founder of MSKhan Lab, Mohammed Sayeed Khan, joins Edem and Jabu to examine the economic and marketing impact of the Saudi Pro League’s superstar acquisition model, average stadium attendances and fan engagement strategies adopted by SPL clubs, the short-term implications of Saudi Arabia’s inevitable 2034 World Cup bid success on infrastructure development, the crucial role being...

In this episode, Edem is joined by Managing Partner of Hammerton Barca, Daniel Noake, to discuss how his early career experiences at BBC and IMG led to a passion for event management, Hammerton Barca's unique advisory-based value proposition and how it supports governments and other stakeholders in bidding for and delivering global sports events, and the economic impact of Rwanda's pioneering effo...

In this episode, FIFA’s Senior Player Relations & Engagement Manager, Javier Ceppi joins Edem and Shon to examine how robust team cultures contribute to increased player and club performances in major tournaments, the effectiveness of FIFA’s Social Media Protection Service in counteracting social media criticism and player mental health concerns, the various programmes and initiatives focused on s...

This is an episode of #WomenSportsDev, our ongoing series hosted by one of Africa's leading sports broadcasters, Shon Osimbo, which features insightful conversations with leading female sports executives, leaders and stakeholders about the development of women's sport in Africa and globally. In this episode, Co-Executive Director: United States at PeacePlayers International, Sally Nnamani, joins E...

In this episode, Edem is joined by President of SWA Sports, Aisha Shuaibu to preview the inaugural Sports As A Business Conference. The conversation covers the vision and mission underpinning SWA Sports’ purpose to drive economic growth through sports in Africa, the long-term objectives of the Sports As A Business Conference, and working towards building industry-wide credibility in order for the...