Affiliate Dialogues

In this episode I'm talking with André Koegler, Chair of the APMC and Strategic Partnerships Lead at impact.com, about the first ever published comprehensive market study for affiliate and partner marketing in Germany, and what the numbers really mean. He shares his insights on: ✅ Why 1 in 4 online sales in Germany involves affiliate marketing ✅ Why last-click attribution only shows half the rea...

In dieser Episode spreche ich mit André Koegler, Chair des APMC und Strategic Partnerships Lead bei impact.com, über die erste jemals veröffentlichte konsolidierte Marktzahlenerhebung für Affiliate und Partner Marketing in Deutschland, und was die Zahlen wirklich bedeuten. Er teilt seine Insights zu: ✅ Warum jeder vierte Online-Sale in Deutschland Affiliate Marketing involviert ✅ Warum Last-Clic...

Today I'm talking with Marshall Nyman, Founder & CEO of NYMO & Co., one of the most recognized affiliate marketing agencies for early-stage D2C brands, about what the future of affiliate marketing really looks like. He shares his insights on: ✅ How content is becoming the new performance layer ✅ What early-stage D2C brands consistently get wrong about affiliate ✅ The shift from distribu...

Is affiliate marketing still growing? The numbers say yes, but what's really driving it? Join me as I sit down with Tim Lomborg, Regional Managing Director of Awin, one of the world's largest affiliate networks, to unpack what the future of affiliate marketing in Europe really looks like. He shares his insights on: ✅ The future of affiliate marketing in Europe ✅ DACH vs. Nordics vs. Southern Eur...

What happens in Las Vegas, stays in Las Vegas… or maybe not?! Join me as I sit down with James Tappenden, Event Director of Affiliate Summit - the world's largest affiliate marketing conference, to unpack what really goes on behind the scenes. He shares what it actually takes to plan and run an event for 7,000+ people, including: ✅ The biggest themes at Affiliate Summit Las Vegas 2026 ✅ How the...

In my next episode, Waldemar Müller, Co-founder and Managing Director of authentic commerce, shares his journey from parkour world champion to social media entrepreneur and why authentic affiliate partnerships are the future of creator monetization. In this episode, we talk about: ✅ How parkour shaped his entrepreneurial mindset and risk-taking approach ✅ Why every creator, even with 300 followe...

In my next episode, Leon Alex, Head of Affiliate at AdSeed, shares his journey from musician and online creator to affiliate leader and why affiliate marketing is about people, not just performance. In this episode, we talk about: ✅ How being a creator helps you succeed in affiliate management ✅ The 3 biggest mistakes advertisers make in affiliate and how to fix them ✅ Why respect & trust b...

In my next episode, Annalena Bauer, one of Europe’s Top 50 Affiliate Voices, digital marketing expert and leadership coach, shares why modern affiliate marketing is about much more than vouchers – and why leadership is always a mindset, not a title. In this episode, we dive into: ✅ Female leadership, male allyship & why both are essential for real equality ✅ How modern affiliate marketing su...

In my next episode, Jenny Kuck, Event Lead of Affiliate Connect, THE affiliate marketing networking event in Germany, shares why personal exchange is irreplaceable in the digital industry. In this episode, we dive into: ✅ From Berlin via Hamburg to Munich, the expansion of Affiliate Connect ✅ Why limited tickets create better networking than crowded halls ✅ How chapter partners build local comm...

Today, I’m joined by Pettersom Paiva - seasoned leader in digital marketing and business development, with over 15 years of international experience across Brazil, Spain, Portugal, and the UK. Currently at advanced store , Pettersom is helping drive innovation in digital advertising, while also being the founder of MerchanLinks , and Voopter.com , one of Brazil’s leading travel apps with over 35 m...

Today, I’m joined by Dr. Gege Gatt - CEO & Co-Founder of EBO.ai, TEDx speaker, author, and advisor to governments. Gege is shaping the future of AI in healthcare and fintech, with a focus on ethics, personalization, and human-centric design. In this episode, we dive into: ✅ Why personalization is now the price of entry ✅ Why intent matters more than identity ✅ How trust, explainability, and...

In this very special episode of Affiliate Dialogues , I’m taking you behind the scenes at Affiliate Connect 2025 in Berlin! ✨ I set up my own podcast corner right at the event and invited six inspiring industry experts for real, unfiltered conversations about the state of affiliate marketing today. 🗣 Meet the guests: Winona Bak , KUPONA Septalinda Laschke , Awin Nadine Herrmann , mycashbacks Benj...

Today, I’m joined by Glenn Debattista – a 20+ year veteran of the iGaming industry, based in Malta 🇲🇹. From startup founder to agency leader, Glenn has seen (and shaped) every side of affiliate marketing. In this episode, we dive into: ✅ How Malta became the global hub for iGaming ✅ How affiliate marketing is evolving ✅ What AI will change in the space – and what it won’t ✅ Smart strategies to...

Today, I’m joined by Robert Bratzke , Head of Affiliate Marketing at preisvergleich.de – known not only for his expertise in performance marketing, but also as the “feel-good manager” of his team. 🎧 In this episode we dive into: ✅ What affiliate fraud really looks like – from fake leads to identity theft ✅ Why cooperation between advertisers, publishers & networks is crucial ✅ How to detec...

Today, we're diving deep into the future of Influencer & Affiliate Marketing – and how these worlds are growing closer together. 🚀 I'm excited to welcome Philipp Rengers , Director Digital Marketing at The Reach Group, to the latest episode of Affiliate Dialogues . 🎧 In this episode, we discuss: ✅ How Philipp got into affiliate marketing & built his expertise across channels ✅ Why micr...

Joining me is Simone Betzler , Senior Key Account Partnership Manager at Awin Global, who shares her extensive experience in affiliate marketing, influencer marketing, and data-driven strategies. We’ll cover: ✅ The Evolution and Future of Affiliate Marketing – What’s next in the industry ✅ Essential Tools & Strategies – Simone’s tips for staying ahead ✅ The Power of Networking & Female...

Joining me is Silvia Sánchez Ureña , Senior Publisher Acquisition Manager at a global affiliate network, who shares her journey in performance marketing, the key strategies for building long-term partnerships, and how language skills can be a game-changer in a globalized industry. We’ll cover: ✅ Networking & Growth – Finding mentorship and opportunities in the industry ✅ Mastering Publisher...

In this episode of Affiliate Dialogues , we spotlight Women in Affiliate Marketing and the unique challenges, opportunities, and successes they experience in the industry. Joining me is Anna Babajeva , Senior Specialist at Artefact , who shares her journey from linguistics to affiliate marketing, how she built her career across corporate and startup environments, and why Mallorca has become her pr...

Welcome to the very first solo episode of Affiliate Dialogues ! 🚀 In this episode, it’s just me - your host, Hannah, sharing my story, why I started this podcast, and what you can expect in the future. From moving to Berlin at 19 to launching my career in affiliate marketing, I’ve learned so much along the way. Now, I’m here to share my experiences, insights, and tips to help you navigate this ex...

In this episode of Digital Dialogues , we explore how podcasters can grow their audience and boost revenue through affiliate partnerships, dynamic ads, and branded content . Joining me is Bastian Albert , CEO of audiotakes GmbH , who shares insights on podcast monetization and platforms like Podcast.de and Podcaster.de . We’ll cover: ✅ Tips for Successful Podcast Campaigns in 2025 ✅ Forms of Adv...

Join this special holiday episode as I sit down with five incredible guests from the ad4mat team: Camilo, Lu, Micha, Maria, and Paul. Together, we reflect on the highlights of 2024—both professionally and personally—and explore key events of the year, advancements in technology, team growth, and affiliate marketing trends to watch in 2025. Don’t miss this festive, insightful, and fun recap with th...

Unwrapping the Holiday Magic with COUPONS.DE! Join me as I chat with Cynthia Kempe and Victoria Brand from COUPONS.DE, one of the top platforms in affiliate marketing, about their exciting Advent Calendar Campaign this holiday season! We’ll dive into: - How COUPONS.DE’s Advent Calendar is a hit with consumers and brands - The top affiliate marketing trends for 2025 - Seasonal campaigns, industry f...

The Power of Affiliate Marketing on Black Friday: Unpacking the Potential with mycashbacks Get ready to dive into the power of Affiliate Marketing on the year’s biggest shopping day— Black Friday ! 💥 In this episode, I sit down with Nadine Herrmann, CEO from mycashbacks to explore why Black Friday is such a massive opportunity for cashback platforms and how Affiliate Marketing can boost sales to...

Affiliate Marketing Trends in 2024: Game-Changing Strategies You Need to Know! Join me as I sit down with Christian B. Schmidt, the CEO of Digitaleffects and host of the SEODRIVEN podcast, who also runs the YouTube channel Familie mit Bulli. In this episode, we’ll dive into the game-changing strategies for 2024 that every affiliate marketer should know. We’ll explore CBS's journey into affiliate m...