Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Drawing from more than a decade of experience in dermatology, Dr. Rachel Pritzker founded The Derm Collective as a place where clinical care meets aesthetics. Now that cosmetic treatments are a part of her practice, she’s not just about fillers and lasers. She still treats acne, moles, and rashes—and takes insurance—while delivering a holistic patient experience that cuts through the noise of aest...

It’s not marketing’s fault—you’re probably losing most of your opportunities at the front desk. That first call matters, and you need someone who knows how to guide the right patients through. When your front desk knows your technology, your treatments, and how to handle tough questions, they’re more likely to turn inquiries into appointments. To set the front desk up for success, Mara Shorr of AC...

Growth and profitability all starts with having solid financial data. Without it, you’re basically flying blind. Financial expert Jessica Nunn shares the top five best and worst things aesthetic practices can do when it comes to their bottom line. When you understand your finances, you can actually be profitable instead of just hoping for the best. Jessica breaks down some of the most common mista...

As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff. For Katie, safety and compliance always come first, even in a beauty-forward environment. Her mantra is safety first, beauty second....

What if your team and your patients felt like family and everyone’s on the same page? That’s the culture Sara Camp has built at Camp Plastic Surgery in Fort Worth, where transparency (yes, even finances) is part of daily life. Sara Camp, nurse practitioner turned practice co-owner, shares how she and Dr. Steven Camp built the practice from scratch by making company culture and core values the foun...

A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance. Known for being at the forefront of surgical innovation, Dr. Epste...

Early in 2020, Baltimore plastic surgeon Dr. Carrie Houssock became the owner of a retiring plastic surgeon’s practice. Until that day, the practice was still using paper charts.  Like most surgeons, Dr. Houssock had no formal business education. But she learned fast—choosing the best tools, building the right team, and cultivating a space where both staff and patients could thrive. Today, the pra...

Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa. Scaling up is not without growing pains. From a close-knit team of 2 or 3 to a staff of 30, building the right company culture is the key to succe...

From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next.  From the growth of non-surgical treatments to unexpected surprises in who’s walking through the door, the future is more inclusive, accessible, and innovation-driven. Hear why Dr. Stevens believes aesthetics will become more affordable, why more men are joini...

A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices. Jay emphasizes the power of internal marketing, ensuring staff know all your services, and building patient loyalty through personalized care, treatment plans, and ongoing communic...

Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process.  Candace’s mission in aesthetics is for everyone in the practice to understand that patient photograp...

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down. Kirstie explains what med spas must do to stay compliant and how patient education leads to better results, happier clients, and long-term success. Get insider tips and ind...

David Slazyk, Chief Information Officer & Chief Information Security Officer at Nextech, explains the real risks that small medical practices face in today’s cyber world.  From AI-powered attacks to phishing scams, hackers are more sophisticated than ever and no one is off-limits. But here’s the thing: most small businesses don’t even realize how vulnerable they are. Could your practice be at...

Dr. Tommaso Addona and Jeanine DiGennaro from New York Plastic Surgical Group join Robin to share what sets their practice apart.  With one of the longest-running plastic surgery training programs and a team of 24 skilled surgeons, their 76-year legacy is built on more than just surgical expertise. Robin, Dr. Addona, and Jeanine dive into topics like: Why understanding the business side of plastic...

Looking back on the past year and gearing up for 2025,  Robin and Tyler discuss the hottest trends shaping the aesthetics industry.  From buzzwords like skinimalism and prejuvenation to the rising influence of GLP-1s for weight loss, they explain how these shifts are redefining the landscape.  Hear recommendations for adapting to the ever-changing market dynamics and regulatory landscape while kee...

Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships. With Dr. Regina Fearmonti and Dr. Stanley Okoro, we’ll hear: How to attract and retain new non-surgical patients The importance of staying authentic as a plastic surgeon The value of lifetime patients Turning one-time surgical patients i...

From the truth about Instagram follower counts vs. engagement to what you can and can’t say about GLP-1s in your ads, Erica Crawford joins the podcast to dismantle some of the most widely held beliefs in aesthetic practice marketing. Get the real numbers behind successful practices (spoiler: huge follower counts aren’t everything), hear why 1-star reviews aren’t always bad, and why social media sh...

Katrina Whitehair, a former practice administrator turned aesthetic practice consultant, shares her essential strategies for creating value and making meaningful changes in a practice. Katrina and Robin cover: Why keeping great talent is just as important as patient retention How aligning missions should start right at the interview stage The importance of clear values and a mission statement for...

For Dr. Jeff Healy, success as a plastic surgeon all starts with kindness. Find out how owning the patient relationship sets him apart, his top advice for surgeons just starting out, and why Tyler nicknames him the “Bill Belichick of the OR.” Tyler and Dr. Healy discuss: The challenges of opening a private practice (because medical school definitely doesn’t teach you how to run a business) What it...

Exploring how fintech has transformed the patient experience over the last two decades, Robin and Ben Brideaux, SVP of Financial Services at Nextech, discuss the evolution of payment technology and the effects of integration into platforms like Nextech.  Find out: How embedding payment options into an all-in-one system adds real value to your practice Why investing in seamless financial solutions...

What’s trending in aesthetics right now? Dr. Patrick Basile and Robin explore the data in the ASPS 2023 Procedure Statistics, discussing why certain procedures lead the way and how trends drive what people consider the “ideal” body today. Robin and Dr. Basile discuss: Why liposuction is the top cosmetic procedure year after year The rise of the “ballet body” trend and its impact on plastic surgery...

When it comes to selling your practice, many doctors are going at it alone.  But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return. Bill Walker and Tyler Terry discuss: What the top aesthetic entrepreneurs are doing differently How to prepare yourself now, so you’re ready to sell when the time comes Strategies to scale faster and improve...

Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics. Hear insights from our conversations with plastic surgeons on the current state of the industry, including: New ways to drive add-on revenue and enhance the patient experience  Rising demand for regenerative medicine and other patient-requested treatments Innovative ways plastic surgeo...

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count.   Karen shares her go-to strategies for standing out in the competitive world of aesth...

Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience.  Hear his insights on turning reviews into new clients and using feedback to...