Aesopian's - The MSP Marketing Podcast

Referrals are great, but they are not always predictable. In this episode of Aesopians, Scott Millar of IT Rockstars shares how MSPs can use webinars to generate qualified leads, educate prospects, and create warmer sales conversations. We talk about why webinar lead generation works so well for MSPs that need a more consistent pipeline. Scott explains how to choose webinar topics that speak to re...

In Episode 8 of the Aesopians Podcast, Hunter Nelson sits down with Mohamed Hamad, founder of Third Wunder, to explore how SaaS companies can maintain brand integrity while building the operational foundation for scalable growth. Mohamed explains how using an ACF (Advanced Custom Fields) approach to website builds gives SaaS teams the structure and flexibility needed to maintain visual and messagi...

🎙️ Episode Summary: In this episode of the Aesopians Podcast, Hunter Nelson sits down with Brian Gillette, founder of Feel-Good MSP, to explore how Managed Service Providers can modernize their sales approach—without sacrificing integrity or connection. Brian shares the philosophy behind the “Feel-Good Close,” a methodology rooted in empathy, clarity, and emotional intelligence. You’ll hear why tr...

From Cable Puller to Closer: Lessons from a Tech-Turned-MSP Sales Rep Transitioning from tech to sales isn't easy—but it can be one of the most rewarding moves in your MSP career. In this episode of the Aesopians Podcast, Hunter Nelson talks with Ashton Fortuna, an MSP sales rep who made the leap from onsite technician to full-time dealmaker. Ashton shares candid insights from his first year in sa...

Leading with Cybersecurity: How MSPs Can Start Better Sales Conversations Selling IT services can feel like an uphill battle for many MSPs, especially when prospects aren’t actively thinking about cybersecurity. Instead of struggling to explain technical features, Michael Bakaic from Iceberg Cyber shares a more effective approach: using cybersecurity risk assessments as a conversation starter. In...

Are you an MSP owner looking to generate consistent leads through cold email marketing? In this episode of The Aesopians Podcast, host Hunter Nelson sits down with Jeffrey Newton, an MSP veteran turned co-founder of SIFT, to break down the strategies that actually work in today's cold outreach landscape. With 18 years in the MSP space—spanning technical roles, sales, and marketing leadership—Jeff...

In this episode of the "Aesopians" podcast, we’re joined by Raj Khera, a serial entrepreneur and the founder of Make Media, to discuss how small businesses can transform their approach to content creation. Raj shares his journey of building and selling three successful companies and how his passion for entrepreneurship and the rise of AI inspired him to create a tool that makes creating high-quali...

In the debut episode of Aesopian's Podcast, host Hunter Nelson sits down with Matt Hache, an infrastructure consultant at PAX8 and founder of Neon Cobra, to explore how Managed Service Providers (MSPs) can harness Azure cloud technology to modernize their businesses and unlock growth. This conversation is packed with actionable strategies and expert advice, making it essential for MSPs aiming to t...