Advisers Assemble - Lead Generation For Financial Services

We answer your SEO questions like: Should I use pages or posts? Should I make specific pages for "Keywords"? What is better SEO or PPC? Are Meta tags important? What are backlinks? And how do you get more? Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

You may have seen Karla Edwards on Linkedin with some incredibly entertaining videos originally designed for TicToc. For the last 6 months, Karla has hosted the "Money Making Mothers" Podcast to help inspire women in and out of financial services that you can have an amazing career around your children. If you're struggling to pluck up the courage to post a video or do something a little bit diffe...

Rosalia brings adviser's stories to life on Social Media. With a background in financial services and a strong, unique and entertaining social media presence herself Rosalia is one of the industries go-to personalities for online coaching. She is definitely someone you'll want to hear from if you're looking to up your game on social. Brought to you by the team at The Lead Engine who specialise in...

Mike is the guy firms speak to if they need to find an awesome new adviser and/or they're thinking of going DA. OB1 Financial work with mortgage brokers from the day they step off their Cemap course right through to growing their own successful brokerages. They’ll help you find your first role in the industry, then support you while you grow and develop your career to the next level. They provide...

Host of "Mortgages, Money & More" and the "Mortgage Broker Broadcast" podcast (Which launched since we recorded!). Craig Skelton founder of CS Mortgage Solutions and CS Retirement Solutions joins us this week to discuss "My Brand, My Way". There are quite a few options for Advisers who want to set up their own brand, you could go DA, be an AR, use a franchise model, join a network (almost endless!...

Where advisers can look in Google Analytics to see if there are any problems with their website that's stopping people from enquiring. We look at "on-site" metrics using Google Analytics (GA) so you can quickly see if your website is being engaged with. How many people visit your website from different channels (social, search etc.) and how do they interact, how long do they spend on the site and...

What advisers can look at to see if their website is climbing the Google rankings, so they can work on getting more free traffic and quality leads. We look at SEO KPI's mainly within Google Search Console so you can quickly and easily see how your website is performing on Google. How many times has one of you pages been visible on a Google search and how many clicks have you had? What search terms...

What advisers can look at to fix their Google Ads if they aren't performing well so they can generate more enquiries for their budget. We talk through the KPI's (Key Performance Indicators) that we look at when running Google Ads because unfortunately, you can't just create a cookie-cutter campaign. At the end of this episode, you'll be able to check your Google Ads campaign to see whether it's th...

Lauren V Davis dropped an excellent talk at our virtual conference back in March 2020 and she's back to share more about Instagram. Instagram is a great place to let people see the real you and help them buy into you as a person. Tune in to Lauren let us know the things that we can do to make the most of it and download her free guide with 100+ social media prompts: https://bit.ly/ldc100promptsfor...

Google, Facebook, Trustpilot, Feefo, Reviews.io, Vouched For ... the list goes on! It's no surprise we're often asked which is the best reviews platform. There's also some debate on when's the best time to ask for a review. As usual, the answer is "It depends..." So listen in as we deep dive on all things reviews. Brought to you by the team at The Lead Engine who specialise in generating mortgage...

Content is much easier to create when you follow some structure. We all know how important great content is, but it's so time-consuming at the best of times. And we don't want to spend a load of time creating something that isn't going to have any impact. So after randomly meeting on Clubhouse and an entertaining chat we found that Amanda Brown could really help us all solve this problem. So tune...

In the final part of the complex let series Alex sits down with Tina Long and Anna Asbury from Market Harborough Building Society. In this episode you'll hear: What is meant by complex let in the market? And what does it mean to MHBS? What is the availability of mortgages like for complex let? What types of complex income types could this include? What’s different about the MHBS approach that allo...

In this week’s podcast episode we discuss the opportunities on Google when it comes to complex let cases. You’ll hear the number of Google searches for: Listed properties Multi-unit properties Foreign currency First-time landlords Holiday lets Older borrowers We’ll also share as much advice, hints and tips as possible if you’re planning on attracting more complex let cases. Brought to you by the t...

Tom & Alex delve through some stats when it comes to Google searches on mobile phones. Is the mobile search market still growing? Do people still search on desktops and tablets too? Are people using smart speakers like Alexa to search? Can consumers actually use their mobiles more than they do now and is the use of tablets declining? Brought to you by the team at The Lead Engine who specialise in...

Friend of the show Ash Borland joins us this time to chat through his experiences with Tik Tok and Clubhouse. We'll of course share some top tips for both platforms and whether you should adopt them as part of your marketing plans. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Is the homepage of a website a front door? A shop window? The cover of a book? Is it even that important? If the homepage is not the cover of a book then which pages are the most important? Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

We use phone tracking to see how many inbound enquiries our clients get from Google Ads. It makes our reporting more accurate and easier for us to make decisions on what's working. It also brings a whole host of other benefits which we talk through for you. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Caz is one of (if not actually) the best designer I have ever worked with. He's worked with some huge brands and some local businesses too. We discuss what brand guidelines are, why you need them and what they should include. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Mark and Jamie launched their businesses in the 2020 lockdown and are now getting mortgage leads via Google. Some from ads and some organically from Google using SEO (Search Engine Optimisation). This is their journey from a brand new website to ranking on page 1 of Google. How it works and what they've learned. Brought to you by the team at The Lead Engine who specialise in generating mortgage le...

Martin Lightbowne is looking to acquire more mortgage and accountancy businesses. It was a great opportunity to discuss why? How is this good for him and the seller? Martin also explains how he's generating life leads on Facebook and quite a bit of detail on how his brands have grown over the last few years. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

The numbers behind life insurance lead generation. We discuss the size of the audience online in terms of search volumes on Google and the Facebook audience too. Do people just expect to get a quote online or do they want to chat with someone? Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

You may have spotted competitors using Google Ads when someone searches for your business. You can't stop them, but you could run ads yourself. Is it worth it though? Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

How much traffic will you get from running Google Ads? How does that compare to being in position 1 organically on Google? Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Is now a good time to jump on YouTube's short-form portrait content? Luke Sherran is the owner/founder of a marketing agency called Falkon Digital and he's been experimenting with the format. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Just because a firm is the highest performing in your network it doesn't mean they are getting loads of leads through their website! Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.