Advertising Specialty Institute

Now more than ever, having a strong personal brand can help you build your business. In this informative Social Angle podcast, ASI Media's Vinnie Driscoll talks with Digital Marketing Strategist Suzanne Huber about ways you can build your personal brand with social media.

Here’s a sign that we’re getting back to normalcy – Dan Thurmon is coming to ASI Chicago. An ASI Show favorite, the president of Motivation Works will be once again dazzling on stage on July 14 with his acrobatics, juggling and oh yes, that unicycle. In this episode of Promo Insiders, Senior Writer John Corrigan talks with Thurmon about how he adapted to the COVID-19 pandemic and what fresh insigh...

If you produce any video for your business you should be storing them in the social media platform YouTube. If not, you could be losing out on some valuable discoverability. Find out more in this repurposed Facebook Livestream with ASI Media's Vinnie Driscoll and Melissa Newman.

Theresa Hegel and Sara Lavenduski discuss rising tensions between employers looking to open their doors and employees who want to remain remote.

Wendy Ferber and Andy Nadel, the husband-and-wife team behind Pride Products, made a crucial pivot during the pandemic that led to a new business opportunity called ConnectRship. Based on a love of game night, this new venture provides a fun virtual game experience that helps assist in developing and maintaining relationships with clients and co-workers. In this insightful Social Angle podcast, AS...

In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content at ASI, chats with CEO Jeffrey Mayer and Jordan Scaduto, executive vice president of LBU, about the ins and outs of customization and how domestic production can help distributors alleviate some of the supply chain issues plaguing the promotional products industry right now.

In this episode of The Social Angle, ASI Media's Vinnie Driscoll and Melissa Newman dissect a recent Twitter thread from Jayde Powell, head of social and community at Drink Sunwink, who shared actionable tips on revamping your social media marketing strategy for better results. It’s a great episode that you don’t want to miss!

Warming weather and states reopening are factors paving the way for the return of live events across the country – both within the promotional products industry and other industries. ASI Chicago returns to McCormick Place from July 13-15, followed immediately by the Chicago Auto Show – billed as the nation’s largest auto show and rescheduled from February. The return of trade shows and events spel...

Swire Ho knows how to maximize his time. The director of sales & marketing at Garuda Promo and Branding Solutions has been able to successfully grow his small business with social media and podcasts while also juggling the day-to-day duties of running his own distributorship. In this informative Social Angle podcast, Swire talks with Vinnie Driscoll about his approach to social media and business,...

As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned hosted-buyer events beginning in June and our large annual in-person trade show July 13-15 in Chicago. But what does that mean for virtual trade shows? Is it time to pull the plug? David Betke doesn’t thi...

In the latest episode of The Social Angle podcast, ASI Media's Vinnie Driscoll and Dana Zezzo, of American Solutions for Business, fire up the DeLorean and take a trip back in time to talk about what social media was like in the promotional products industry in the 2000s.

Two executives at the Top 40 firm discuss how the energized brand encapsulates – and builds on – HALO’s unique value proposition.

You've probably heard the term moment merch, but why is it powerful and how can you capitalize on it in the promo space? We've got all the answers! In this fun and engaging Social Angle podcast, ASI Media's Vinnie Driscoll talks with Mandi Rudd, of Brand Energy Marketing, about her charitable business endeavors and the role promotional products play. She also dishes on a great “moment merch” story...

In this episode of Promo Insiders, Executive Editor Sara Lavenduski speaks with Barry Moltz, a small business expert, speaker and author, about best practices for monitoring finances and how to establish an emergency plan and fund to survive another crisis.

In this short and sweet episode, ASI's Melissa Newman is joined by Nadine De Jesus, inbound marketing specialist at Modern Driven Media, to talk about growth marketing strategies. Nadine shares the importance of considering every aspect of your sales and marketing funnel to maximize ROI and performance.

Supplier Jeffrey Nanus shares key insights on the issues that are causing inventory problems and rising prices, and why he believes the challenges are navigable.

There are a plethora of choices when it comes to social media networks, but what happens when none of them provide the experience or community you’re looking for? You create your own. Well, at least that’s what Dr. Maggie Jordan did. An avid gamer since childhood, Maggie was frustrated with the lack of inclusivity and support she saw for the women and community in gaming. In this fun episode of th...

How To Nuture Hope by ASI

The weather is getting warmer, so now’s the time to start thinking about summer promo orders. Today’s guest, Rachel Corey, promo fulfillment manager of STAHLS’ has all the info you need to secure orders with golf tournaments, charity runs, sports camps and more.

If you're interested in podcasting but don't know where to start, these tips are for you!

An industry veteran talks about her years in the industry and experience as a citizen diplomat in Philadelphia.

In this short episode of the Social Angle, Melissa Newman is joined by ASI Employment Manager, Shelby Kay, to discuss smart strategies for optimizing your LinkedIn profile. She shares her top tips for branding your profile, showcasing your best work samples and common mistakes.

Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like there’s nothing new to see in the world of promo apparel fabrics, Next Level Apparel is proving that’s simply not the case. Today we’re joined by Jeremy Morillo, sales representative at Next Level Apparel. Stay tuned as we reveal what this unique fabric is, who’s interested in it, and how to sell it.

Smaller firms have been hit harder than the rest of the promo industry; ASI editors explore the issue and how distributors are coping.

Bill Petrie very likely has a screw loose. How else can you explain starting a business smack dab in the middle of a pandemic? But that’s exactly what he and co-owner Kelsey Cunningham did when they launched Brandivate just four months after lockdowns went into effect and #QuarantineLife became a thing. “We were dumb enough to think we knew what we were doing,” jokes Petrie. “Let’s start a company...