Herbert Newton Casson

Advertising and Sales Insights from Scientific Management

Business EN ↓ 39 episodes

Discover a transformative look at the world of advertising in 1911 America. This pioneering book delves into how the principles of Scientific Management can revolutionize sales and advertising strategies. With a staggering two million dollars spent daily on advertising and sales figures soaring to a hundred million, the quest for efficiency in marketing has never been more vital. Often, we find ourselves trapped in the comfort of routine; this book seeks to shed light on innovative and effective approaches to achieving success in the bustling marketplace. Join us as we explore these insights,...

Be sure to visit the podcast's website and support the creator: www.spreaker.com

Author

Herbert Newton Casson

Category

Business

Podcast website

www.spreaker.com

Latest episode

Oct 10, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android almost 10M downloads · 4.8 rating iOS soon

Episodes

Imperialism and World Politics, Part 3 of 4-Parker Thomas Moon 10.10.2026

"Imperialism and World Politics, Part 3 of 4" by Parker Thomas Moon delves into the complex interplay between imperialism and global political dynamics, examining how these forces shape nations and their relationships. This insightful analysis offers a critical look at the motivations and consequences of imperialistic actions, making it a compelling listen for those interested in understanding his...

By Desert Ways to Baghdad-Louisa Jebb Wilkins 12.09.2026

"By Desert Ways to Baghdad" by Louisa Jebb Wilkins invites listeners on a compelling journey through the landscapes and experiences that shape the narrative of its time. This audiobook offers insights into the challenges and adventures faced in a world marked by cultural intersections and the pursuit of understanding. The themes of exploration and resilience resonate strongly today, reminding us o...

Gadsby-Ernest Vincent Wright 24.08.2026

Gadsby by Ernest Vincent Wright is a unique literary endeavor that captivates readers with its remarkable constraint: it is a novel written entirely without the letter "e." This audacious challenge not only showcases Wright's linguistic creativity but also invites listeners to appreciate the art of storytelling in a fresh and engaging way. The themes of perseverance and innovation resonate strongl...

Harper's Young People, Vol. 01, Issue 33, June 15, 1880-Various 23.08.2026

Harper's Young People, Vol. 01, Issue 33, published on June 15, 1880, is a captivating collection that invites listeners into the imaginative world of youth literature from the late 19th century. This volume features a variety of stories and illustrations that reflect the values and interests of children during that era, emphasizing adventure, curiosity, and the importance of education. Its timele...

Naudsonce-H. Beam Piper 22.08.2026

Naudsonce by H. Beam Piper presents a thought-provoking exploration of a futuristic society grappling with the consequences of its own technological advancements. This gripping narrative delves into themes of progress, the human condition, and the intricate balance between innovation and ethical responsibility. Hearing this story now offers listeners a chance to reflect on the enduring questions o...

History Of Egypt, Chaldea, Syria, Babylonia, and Assyria, Vol. 1-Gaston Maspero 21.08.2026

"History Of Egypt, Chaldea, Syria, Babylonia, and Assyria, Vol. 1" by Gaston Maspero is a comprehensive exploration of the ancient civilizations that shaped the foundations of human history. This volume delves into the rich cultural, political, and social landscapes of Egypt, Chaldea, Syria, Babylonia, and Assyria, providing listeners with a captivating glimpse into the past. The enduring signific...

Story of My Boyhood and Youth-John Muir 20.08.2026

"Story of My Boyhood and Youth" by John Muir offers a poignant glimpse into the formative years of one of America's most revered naturalists. Through Muir's reflections on his early life, listeners are invited to explore the deep connection between childhood experiences and a lifelong passion for nature. This memoir not only highlights the beauty of the natural world but also emphasizes the import...

Courtship of Miles Standish-Henry Wadsworth Longfellow 19.08.2026

"Courtship of Miles Standish" by Henry Wadsworth Longfellow is a poignant narrative poem that explores themes of love, duty, and the challenges of courtship set against the backdrop of early American history. The story centers on the earnest yet awkward attempts of Miles Standish to woo the beautiful Priscilla Mullins, revealing the complexities of human emotions and relationships. This classic ta...

Hundred Best English Poems-Various 18.08.2026

"Hundred Best English Poems-Various" is a curated collection that celebrates the richness and diversity of English poetry. This anthology showcases timeless works that resonate with universal themes of love, nature, and the human experience, making it a treasure for both poetry enthusiasts and casual listeners alike. The enduring power of these poems lies in their ability to evoke deep emotions an...

Woman and the War-Frances Evelyn (Daisy) Greville 17.08.2026

"Woman and the War" by Frances Evelyn (Daisy) Greville delves into the critical role women played during wartime, highlighting their contributions and the challenges they faced. This compelling narrative captures the essence of female resilience and adaptability in a time of societal upheaval, making it a timeless exploration of gender roles and empowerment. As discussions around women's rights an...

Different Girls-Elizabeth Jordan, Richard le Gallienne 16.08.2026

"Different Girls" by Elizabeth Jordan and Richard le Gallienne explores the complexities of female identity and the varied experiences of women in society. This insightful work delves into the nuances of gender roles, offering a perspective that remains relevant today as discussions around women's rights and representation continue to evolve. The authors present a thoughtful examination of the cha...

High Wind in Jamaica-Richard Hughes 15.08.2026

High Wind in Jamaica by Richard Hughes is a captivating exploration of adventure and the complexities of human nature set against the backdrop of the Caribbean. This timeless tale delves into themes of innocence, morality, and the unpredictable forces that shape our lives, making it a thought-provoking listen for contemporary audiences. The story's enduring relevance lies in its examination of how...

Ruth Fielding At the War Front-Alice B. Emerson 15.08.2026

Ruth Fielding At the War Front by Alice B. Emerson takes listeners on an engaging journey as Ruth Fielding navigates the challenges and experiences of life at the war front. This story captures themes of resilience, courage, and the spirit of determination, making it a timeless exploration of personal growth amid adversity. The narrative resonates with contemporary audiences, reminding us of the s...

Vegetable; or, From President to Postman-F. Scott Fitzgerald 14.08.2026

"Vegetable; or, From President to Postman" by F. Scott Fitzgerald is a satirical exploration of ambition and identity, reflecting the absurdities of societal expectations and the pursuit of success. The narrative delves into the contrasts between high aspirations and the mundane realities of life, showcasing Fitzgerald's sharp wit and keen observations of human nature. Its themes of disillusionmen...

Clue of the Gold Coin-Helen Wells 13.08.2026

"Clue of the Gold Coin" by Helen Wells invites listeners into a captivating mystery that revolves around the discovery of a gold coin, sparking intrigue and adventure. This engaging tale showcases the timeless allure of treasure hunts and the thrill of unraveling clues, making it a story that resonates with audiences of all ages. Its themes of curiosity and perseverance echo in today's world, wher...

Elements of Style-William Strunk, Jr 12.08.2026

"Elements of Style" by William Strunk, Jr. is a timeless guide to the principles of English style and composition, emphasizing clarity, brevity, and precision in writing. This concise manual has become essential for writers, educators, and anyone looking to communicate effectively. Its enduring wisdom on the importance of good writing resonates today as we navigate an increasingly complex informat...

At Dawn And Dusk-Victor Daley 11.08.2026

"At Dawn And Dusk" by Victor Daley invites listeners into a reflective exploration of life's transitions, capturing the essence of moments that bridge day and night. This work resonates with themes of introspection and the passage of time, offering profound insights into the human experience that remain relevant today. Daley's lyrical prose encourages a deeper appreciation for the fleeting beauty...

Efficiency Expert-Edgar Rice Burroughs 10.08.2026

Efficiency Expert-Edgar Rice Burroughs delves into the principles of scientific management and its implications for advertising and sales. This exploration highlights the importance of efficiency and systematic approaches in achieving success, themes that remain relevant in today's fast-paced business environment. The insights presented in this work encourage listeners to reflect on the balance be...

Wounds In The Rain; War Stories-Stephen Crane 09.08.2026

"Wounds In The Rain; War Stories" by Stephen Crane delves into the harrowing experiences of soldiers in the throes of conflict, capturing the profound emotional and physical toll of war. Crane's vivid storytelling and poignant reflections on the nature of human suffering and resilience make this work a timeless exploration of the human condition. The themes of courage, loss, and the chaos of battl...

Rachel Gray-Julia Kavanagh 08.08.2026

"Rachel Gray-Julia Kavanagh" offers a compelling exploration of the intricacies of human relationships and the dynamics of personal growth. The narrative delves into the challenges and triumphs faced by its characters, illustrating the universal themes of resilience and self-discovery. As listeners engage with the story, they will find echoes of their own experiences, making it a timeless reflecti...

Different Girls-Elizabeth Jordan, Richard le Gallienne 07.08.2026

"Different Girls" by Elizabeth Jordan and Richard le Gallienne explores the unique experiences and perspectives of women, capturing the nuances of their lives and challenges. This insightful work delves into themes of identity and societal expectations, making it a timeless reflection on the female experience. As discussions around gender roles and equality continue to resonate today, this book of...

Mysterious Island - Shipwrecked in the Air-Jules Verne 06.08.2026

Mysterious Island by Shipwrecked in the Air-Jules Verne invites listeners into a captivating tale of survival and ingenuity. This classic adventure follows a group of castaways who find themselves on an uncharted island, where they must rely on their resourcefulness and teamwork to navigate the challenges of their new environment. The themes of resilience, exploration, and the human spirit's trium...

Septimus-William John Locke 06.08.2026

"Septimus-William John Locke" invites listeners into a profound exploration of identity and self-discovery. This thought-provoking narrative delves into the complexities of human experience, encouraging reflection on the essence of individuality and the impact of societal expectations. Its themes of personal struggle and the quest for meaning resonate deeply in today's fast-paced world, making it...

016 - The Professional Outsider 26.02.2026

Discover a transformative look at the world of advertising in 1911 America. This pioneering book delves into how the principles of Scientific Management can revolutionize sales and advertising strategies. With a staggering two million dollars spent daily on advertising and sales figures soaring to a hundred million, the quest for efficiency in marketing has never been more vital. Often, we find ou...

015 - Public Opinion 26.02.2026

Discover a transformative look at the world of advertising in 1911 America. This pioneering book delves into how the principles of Scientific Management can revolutionize sales and advertising strategies. With a staggering two million dollars spent daily on advertising and sales figures soaring to a hundred million, the quest for efficiency in marketing has never been more vital. Often, we find ou...

Listen to the Advertising and Sales Insights from Scientific Management podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.