Adventures in kakeland podcast: Cake business, Trends & Founder stories

This is the last episode of season 5 and  i reflect on lessons learnt from  this season. From conversations i have had with with guest, stepping out of my comfort zone, researching trends in the cake world. Its been a very interesting season with the cake world consistently evolving. The whats trending segment touches on cake pops, Christmas and Instagram instants. Its been a great season, enjoy t...

In todays episode i revisited a day in the life. In 2022 (Episode 4) i spoke about my average day and how i fit in running a cake business alongside a full time job and after a recent post on Instagram i decided the time was right to look back and see if anything has changed in how i run my business. Also i look back at the month of May in the business and what i have been up to as well as looking...

In todays episode l am chatting with Charlotte Giddings who is the one of the co founders of Brownie and the bean, a nationwide postal brownie business. I saw Charlotte  at the SBS event i attended in February 2026 where she was on stage and taking part in a life pitch alongside 2 other businesses. In this episode we spoke about: Knowing when to scale Telling your story brand postioning being stro...

Episode 40 Woo hooo Todays episode is very much a ramble episode. No theme just lots of observations around what I've seen online and the cake world as well as my idea for a cake version of a Michelin star, giving flowers to some of cake decorators who have paved the way, social media as well as a £25 cookie. If you have a question or feedback about this episode you can message me here. Thank...

In todays episode i talk about stepping outside of your comfort zone and how it can it can give different and unique perspectives from other business owners either for business growth or in my case personal growth. Also l speak about the month of February in the business and the relaunch of my treat box as well as my day at a business event called small business Sunday #SBS Trend chat as usual fro...

Today is a guest episode where i am back in conversation with Cristina Arevalo from the Art cake coach podcast. We speak about her DMA award nomination, the boom of cake coaches and her new podcast No icing. It was a great conversation.  Also in this episode i talk about the relaunch of my SBKB treat box and how i wanted to create more of an experience to my customers. Also whats been trending ove...

Happy new year I'm back with the first episode of 2026 and in todays episode i talk about how to generate additional income within your business. From workshops to selling digital products.  I also speak about what i have been up to in the business and what i have seen trending across socials in December/January If you have a question or feedback about this episode you can message me here. Th...

In today’s episode I look at consumer shifts that are or will be changing our business. From the increase in GLPs to nostalgia. I also look back at the month of November in the business and what I’ve seen trending across social media. This is the last episode for 2025, I’ll be back in January. Merry Christmas  If you have a question or feedback about this episode you can message me here. Thank you...

In todays episode i talk about my strategy for reconnecting with social media after my cake hiatus and and what tools and approach i am going to take to make social media manageable. I also speak about how I've created a social media planner to solve my own problem of being strategic in my approach. Plus how i have dabbled with A.I to create some custom GPTs for cake business owners. These re...

Today we have another episode (two in one month ) and today is a guest episode where l am in conversation with Jenny who is a cake business mentor and coach with her business Sweet as success, In the episode we speak about how Jenny started off her love of baking by falling in love with patisserie at catering college, starting up a business during a recession and how it became a six figure cake bu...

I'm back with season 5 of the podcast and in this episode i speak about what i have been upto over the summer as well as things i have observed while being on my cake break. The cake industry is changing and it’s evident across social media, one of newer changes is how Cake content creation is a now a viable way to keep making cakes and generate an income .  And as usual I discuss the current...

In todays episode l am in conversation with Elisa Sunga who is the woman behind the phenomenal concept of the cake picnic tour and also the beautiful Instagram account Salted Rye. We spoke about her introduction to baking and the inspiration behind the Cake picnic tour which is also coming to the UK in July. Cake picnic tour Saltedrye Instagram Saltedrye Instagram Cake picnic tour Also in todays e...

In todays episode l speak about aspects of running a cake business that takes it toll on us physically and the changes l have personally made to reduce the toll and stress. Also i spoke about a collaboration with Cristina Arevalo on her podcast called the Art cake coach podcast. We were talking all things cake business and issues that effect us in running a business. This conversation will lead to...

Today i am in conversation with Amber Marshall who is the owner and the creator of the Caketu platform which is baker market place.  We speak about the reason for creating her platform, how it fills a gap in the market place and what inspired the name and the use of a cockatoo as a brand logo. Also i talk about what has been trending in the cake world and what ive been upto in the business during...

In todays episode l share 5 books (and few bonus titles) l have read that have helped when motivation is lacking and the mindset needs a boost. I enjoyed reading them and hopefully you will too. And in usual fashion l discuss what l have been up to in the business in the month of march and also what l have seen trending in the cake sphere on social media. Hidden potential Adam Grant Superfans Pat...

In this episode i am in conversation with another fabulous guest. Tosin Adebutu is the founder and owner of Rebake which is a baker to baker resale marketplace for baking equipment and baking themed books, think vinted for bakers. Its a fabulous concept and just what is needed within the industry especially to encourage sustainability and avoid waste. Tosin speaks about what inspired her to create...

I am back to my normal podcast schedule. In todays episode i am in conversation with Patience Nwodu who is the owner  of a  business called Chibu London which makes the most gorgeous cake carriers for celebration cakes. This is such a inspiring founder story that certainly has inspired me. As well as the interview i reflect on the month of January in the business and how taking my time coming into...

Happy new year Todays episode is a reflection of 2024 and how i felt the business went, and as usual  looking back at the month of December being the year i didn't actively undertake a Christmas promotion.  I also speak about tweaks i am making in the business for 2025 and working on setting quarterly goals instead of a huge list. I want to start the year off slow and and let my goals come to...

In this months episode I share my opinion on what I thought about this years cake international show that was held at the NEC  the weekend of the 1st - 3rd November 2024 It was also the 30th Anniversary of the show. Cake international is a mixture of workshops, cake stands from our fave suppliers and the biggest cake competition, and to win at the show is a very high achievement as the standard is...

In this months episode l am in conversation with Aiza Cheung who is a brand designer and runs her own business called Studio Coya. We talk about the use of color in branding, how to stand out in  a crowded market and the branding process. It was a very interesting conversation. As well as the interview l discuss my monthly roundup of what l have been up to in the business during October and what I...

I am back with a new season, and a new episode of the podcast. Today its a catch episode of what i have been up to during the summer, as well as what's trending in the cake world.  I speak about: Sales over the summer Shifting focus when you run your business part time Getting ready for quarter 4 My first collab Scams in the cake world The positive aspects of using A.I  How cake content creat...

This is the last episode of season 3 and In this months episode l share issues i have had trying to perfect my packaging and how vulnerable we are regarding our supply chain. As well as this l share what i have been up to in the business, and the absolute joy cake making can bring.  I also  look at what's trending in the world of cake, The podcast will be on  a break for the summer and then b...

Its the penultimate episode of season 3 and its another guest episode. Today l am in conversation with Krissy from the baking business lounge. Krissy has diversified her business and this has been a common theme that cake business owners do when they realise they do not have to rely on one source of income, but can use their knowledge and skills to help others by becoming a cake business coach. We...

Today l have a guest episode where i am in conversation with Natalie Freeman from 13 Rhythms. Natalie is a business coach and a pricing strategist who l cam across via TikTok. We discuss pricing, ideal customer, social media as well as other topics. Also in my usual fashion i discuss what i have been upto in my business as well as whats trending. If you would like to connect with Natalie you can f...

In this months episode I start off the episode reflecting on the month of march in my business and how i struggled to get motivated after a quieter end of the month, and then discussing what i have noticed is trending across social media. and yes the viral Bruce cake gets a mention. In the second part of the show I am catching up with my first ever guest i interviewed on the podcast, Lauren Smy. T...