AdTech Unwrapped

Kerri Mattioli, SVP Media at The Sporting News, pulls back the curtain on what it really takes to monetize a 140-year-old sports media brand across 15 global editions. She breaks down why live advertising triggers, think real-time ad serving tied to goal-scoring moments, represent one of the biggest untapped opportunities in sports publishing. Kerri makes the case for why publishers need to stop t...

Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into brand safety tiers to building AI-powered content moderation pipelines, Nino shares how Mumsnet is doing more with less — and why his number one piece of advice for every publisher...

Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value markets — can dramatically increase profitability in your top geos. Neal makes the case for diversifying beyond ad revenue through licensing and pay-per-engagement models, why lifetim...

Eddie Lee, VP of Revenue Operations at Blitz, challenges traditional ad metrics like CTR and CPM. Learn why context matters more than averages, how to segment users effectively, and why ROI should trump vanity metrics for gaming publishers.

Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.

Andrea Marrigan, VP of Programmatic Operations at LovetoKnow Media, discusses navigating AI's impact on search traffic by focusing on loyal word game audiences and diversifying revenue streams. She shares practical SPO strategies, why impressions per page view is an underrated metric, and how aggressive reseller cleanup actually increases revenue. Plus: why lean ad ops teams should optimize for RP...

Langdon Miller, Director of Programmatic & Rev Ops at Brainly, shares how ChatGPT's release forced them to rebuild their monetization strategy completely overnight. He explains why traditional display ads don't work in AI products. Plus: why publishers should stop obsessing over eCPMs, the shift from RPM to revenue per session, and how to balance ad revenue with subscription growth when inform...

Michael Bellom, Senior Director of Revenue Operations at Better Collective, discusses scaling monetization across 75+ acquired properties. Mike shares why "quick wins" are overrated, why Request CPM and Revenue Per Page matter more than vanity metrics, and how the founder mindset becomes your greatest advantage when managing diverse publishing assets.

Redfin's Ashley Jones shares how they turned ads into user value instead of user burden. Discover their geo-targeting workarounds, why CPA deals fail publishers, and how engineering-ad ops collaboration unlocks rapid iteration in non-traditional publishing.

Medal's Yuriy Yarovoy reveals how they solved gaming's toughest challenge: monetizing without user revolt. Learn their 6-year trust-building strategy, why desktop apps need different ad models than web publishers, and hard truths about SEO's future.