The AdTech Therapists: Jana Meron and Scott Messer

AdTech Therapy™

Business EN ↓ 7 episodes

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!

Author

The AdTech Therapists: Jana Meron and Scott Messer

Episodes

Chasing the Wrong Ghost 07.07.2026 21:42

Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal.

Cheap is Expensive 30.06.2026 23:15

Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive

Advocate or Evaporate 23.06.2026 25:10

Nobody's coming to promote you. Scott and Jana on advocating for yourself, getting out of the weeds, and whether you're built to manage or master one thing - plus three patients stuck on the career ladder

Running into Walls 16.06.2026 22:00

Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops teams, and how to get budget without looking like an emergency.

One Question, Three Answers 09.06.2026 16:28

Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong.

Comfortable Being Uncomfortable 02.06.2026 15:44

The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job.

AdTech Therapy™ Teaser Intro 06.04.2026 1:28

We're just getting warmed up here. Get ready for you first session. Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.