Adster Podcast

Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They ex...

Fixing yield and not demand is a way to smarter monetization.  Guest: Ketan Chandak (Co-Founder, Adster) Host: Girish Vishwanathan C (CEO, Adster)  Adster Podcast – Episode 7: Why More Demand Won’t Fix Your Monetisation Problem   In ad monetisation, the default answer to revenue growth has always been “bring in more demand.” But what if that’s not only wrong, it’s costing you money? In this episod...

In this episode, Girish Vishwanath and Ketan Chandak break down the real-world challenges of mediation platforms, the invisible costs of latency, and why publishers deserve transparency and control over their monetization stack. They go behind the scenes of Adster’s newly awarded patent, explain its impact on render rate, latency, and real-time decision-making, and offer a look at what’s coming ne...

Guest: Sony Joseph, Founder & CEO, Artifact Host: Girish Vishwanath, Co-founder, Adster In this episode of the Adster Podcast, Girish Vishwanath sits down with Sony Joseph, founder of Artifact and former monetization lead, for a grounded and eye-opening conversation on the state of ad monetization today. Sony shares his journey from building large-scale monetization engines at gaming giants to...

In this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization. With over a decade of experience—from building viral apps to leading ad tech innovations—Ranga offers a deep dive into the challenges publishers face in ad monetization, the complexity of working with multiple ad partners, and how Adster is s...

Adster Podcast Episode 3 is here! In this episode, we sit down with Sam Bell, Managing Director for America at Adster, to talk about the evolving landscape of AdTech, programmatic advertising, and publisher monetization strategies. Key Talking Points: ✅ Sam’s 25+ years in AdTech – from Nielsen to innovative startups ✅ The rise of programmatic advertising and its impact on publishers ✅ Challenge...

🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak , (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently . 💡 What You’ll Learn in This Episode: Ketan’s journ...

In this premiere episode , Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape , the problems publishers face , and how Adster is revolutionizing ad monetization . 🔍 What’s Inside This Episode? ✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey. ✅ The inefficiencies in ad mon...