Adspend with Ash Melwani and Rabah Rahil

Going into BFCM… what’s working right now in media buying? https://twitter.com/rokhladnik (Rok Hladnik) is a legendary media buyer and he brought the 🔥 today, covering topics like: Strategies and current trends that are working well for ecom brands to make more $$$ Differences in strategy for European and other international brands …and more! Oh. And before we forget... Join 10,000+ of the best e...

Today we’re talking all things retention — so you can increase that LTV of yours. Alex McEachern runs marketing over at Repeat and he brought the 🔥 today, covering topics like: How to combat increasing CAC and other ecommerce headwinds The WILDEST email subject he’s ever seen …and more! Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing bre...

Today we have Andy Rosenberg on the show to break down how your brand can dominate in omnichannel (and retail in particular). We’ll also shed some light onto how retail impacts your other marketing channels. Ash also dives into simple ways to make your packaging stand out on the shelves once you do get into retail. Great, great stuff. Oh. And before we forget... Join 10,000+ of the best ecommerce...

Today we're talking audio ads. And we brought in an expert to cover everything you need to know. Jeromy Sonne is founder of Decibel, where he helps brands publish audio ads on Spotify, Podcasts, and Digital Radio in under 5 minutes. The TLDR: don't sleep on audio. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quali...

Today we're talking with Nigel Thomas and Josh Graham . We cover: - Creative production and testing at scale - What you need to know about Facebook's Advantage+ - Finding the right agency for your ecommerce brand (and common mistakes to avoid) Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resource...

Today we're talking all things retail with Elijah Scheider . In 2022, DTC alone may not be a viable strategy at scale. But where do you start with retail? It can be overwhelming, so we did a whole episode on it to make things clear. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight...

CRO seems to be the 'new thing' if you look around ecom twitter, but... Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good. We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad . Super tactical. Get your notebooks out! BTW - more big news coming out of the Triple Whale camp this week...

This might be the best episode of Adspend yet. Today, Rabah and Ash sit down with Joel Padron to talk about whats working right now in ecommerce marketing. Joel is a partner at Homestead, one of the top marketing agencies in ecommerce. They also break down exactly how to audit your brand's marketing, post purchase surveys, and more. Seriously, take notes. BTW - big news coming out of the Triple Wh...

$2 million per MONTH. That's how much TikTok ad spend Olly Hudson and his agency For Your Advertising manage per month. Dude knows what he's doing. And today he's revealing the playbook. So if you're struggling to crack TikTok ads... listen to this all the way through. Maybe even multiple times. Oh. And before we forget... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns,...

Today Rabah and Ash sit down with John Coyle to break down what's working in the world of media buying. John founded and exited a 7 figure agency, and is now the Head of Performance over at Structured Agency. If you're running ads for an ecommerce brand... get your notebook out! Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and...

Is retargeting dead? What attribution window is best? Today Rabah and Ash sit down with Dylan Carpenter to discuss what is working RIGHT NOW in the world of media buying. Super tactical episode - get your notebook out. Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, righ...

Word of mouth. Everyone wants it. Few know how to get it going. Today Ash and Rabah bring in Maddy Sukoru and Paul Burke from Groupshop to talk about how to generate more referrals for your product and make WOM a legit contributor to your revenue $$$ Per usual, super tactical. Get your notebooks out :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdo...

The ultimate debate. Pretty VS Ugly ads. On today's episode... the boys go back and forth over what's working in ecommerce paid media right now. And we have a special 3rd host joining us: the Ad Daddy (it's in his twitter bio), Barry Hott . Enjoy! :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resour...

Banger of an episode for you today. We have none other than Shane Hegde, founder of Air, on the show today. Here's what's on the agenda: - Ash breaks down what's working now for him and the team at Obvi as we head into a recession (or are already here) - Shane walks us through how Air let's brands organize their ad creative assets in a SIMPLE, not-confusing way - Rabah says "I love that" several t...

Influencer programs can be overwhelming. It's also easy to waste LOTS of money on influencers that don't convert for your brand... we want you to avoid all that. So... we brought in a special 3rd host for today's edition of Adspend. Josh Durham , founder of Aligned Growth, helps 7-8 figure brands launch and scale profitable influencer programs. And today he reveals the roadmap he uses to make it h...

Today we welcome none other than Gina Perrelli, founder of Retextion to the show. Retention is one of the most important parts of your ecom business - but many businesses get this wrong. So today we're going to dive into how to improve your retention with simple, proven tactics. And, we'll show you how to create a loyalty program that isn't terrible (yes, it's possible). PS - big announcement comi...

Today we have the legend himself, Nick Shackelford, on the show as the 3rd host. He's one of the smartest minds in marketing. And today, Nick reveals his best-kept secrets on hosting a killer live event and giving a top tier presentation. So many notes to take from this one. If you liked this... Join 7900+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-qualit...

Today Ash and Rabah welcome Dylan Ander, founder of splittesting.com and one of the smartest minds in CRO. After $300M in sales for clients, he's here to share some of his secrets... Banger of an episode. If you liked this... Join 7500+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here . Follow Tripl...

Creative is the biggest lever for paid media growth. If you've been in ecom the past year or so, you've seen this sentiment thrown around a lot. And rightfully so. Today Ash and Rabah welcome Chase Mohseni, Head of Marketing & Growth at @PencilAI , to the show as 3rd seat to dive into why you need to be prioritizing creative testing in the current ecom environment. Ash also dives into his rece...

Today we have a special guest on the show. Kenny Hanson is co-founder and CEO of Mentor Pass, a platform that helps people like you get personalized advice from the world’s best DTC operators. And he has quite the story (with lots of lessons for you). We also dive into how ecom businesses can approach marketing like a SaaS. Plus... which celebrity would each of the boys start a brand with, and wha...

Today, we welcome an ecommerce powerhouse to the show: Jordan Menard . Jordan is the founder of Motif Digital, where he helps top brands acquire customers. On this ep. we're diving into scaling high spending accounts (the rules change at high budgets!), how to increase your AOV, and more. Fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdown...

A lot of marketers mess up holiday promos. Sure, you make sales. But the next month usually gets bad - like, real bad. So today, we brought in marketing genius, Shray Joshi (founder of Good Peeps and former head of marketing at Nuggs and Health Ade Kombucha) to break down how to think about holiday sales. We also get into how the use DTC data to guide retail domination (and vice versa), high conve...

Trying to scale TikTok ads? Having trouble finding what's working? This episode will help with that. Between Ash's experience with Obvi and Cody's experience with JRB - the amount of specific, actionable advice in this ep is second to none. Enjoy! And be sure to share the link with a friend :) If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitt...

Today, the boys are back together and dive into MER. Is it a useful KPI? In what context? Listen to this episode to hear our thoughts. If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Shaun on Twitter - https://twitter.com/brandtify Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Cody on Twitter - https://twitter.com/codyplof Follow Raba...

Small changes in conversion rate mean BIG changes in revenue. So today we brought on a special guest host to break it all down: Shaun Brandt. Shaun is co-founder over at Oddit. This episode shouldn't be free, but it is. So enjoy :) Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Shaun on Twitter - https://twitter.com/brandtify Follow Ash on Twitter - https://twitter.com/ash...