Adspend with Ash Melwani and Rabah Rahil

Known as the "King of LTV," Cooper Camak brings a wealth of knowledge from his 12 years at Coca Cola and his current role at Amorous, a biotech company. 🌟 Cooper shares invaluable insights on how businesses can strategize around LTV, emphasizing the importance of repeat rate, time to repeat, and Average Order Value (AOV). With the current economic climate posing challenges, understanding LTV beco...

Samantha Kozuch is a powerhouse entrepreneur who once dreamt of med school but found her true calling in empowering women. Discover her journey from modeling, becoming a fitness influencer, to creating the 'manuscripting Journal' - a tool designed to help women crystalize their goals and aspirations.

Welcome to another riveting episode of 'AdSpend'. Today, we journey through the intricate world of 'Programmatic Ad Buying' with none other than Avi Arora. Avi, a seasoned advertising professional, has revolutionized the way brands approach digital advertising. With a career spanning over a decade, he's been at the forefront of some of the most groundbreaking campaigns in the industry. In this epi...

Welcome to another episode of Adspend! Join Rabah, Ash, and our special guest, Darwish Gani from Open Border, as we delve deep into the world of international e-commerce expansion. Discover how top brands like Yeti and Callaway have successfully scaled beyond their domestic markets. Darwish Gani, a luminary in the ecommerce realm, is the driving force behind Open Border. With years of experience u...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another episode of AdSpend! On this episode, hosts @Ash and @RabahRahil as they delve deep into the intricate world of e-commerce, exploring the unique design of Drake's website and its impact on brand perception. They also shed light on Shopify's latest features and AI's potential in...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology fo...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this special episode of Adspend, join host Rabah Rahil as he delves into the world of data-driven scaling strategies and revenue optimization. Rabah covers a range of intriguing topics, including the recovery of baselines with higher-than-before benchmarks, encouraging news for D2C businesses...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in ma...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, we have Dan Pantelo, the founder of Marpipe, joining us to discuss strategies for maximizing advertising success. From dynamic product ads to proper feed setup, Dan shares valuable insights on leveraging Marpipe's user-friendly tools, optimizing catalog feeds, and imp...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative age...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for cr...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nate Poulin, COO at Feat Clothing, joins the conversation to discuss the recent Facebook Ad Manager outage and the impact on DTC brands, the importance of founder energy in apparel and lifestyle brands, and the difficulties of merging businesses and cultures. He also...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Nate Lagos, Director of Growth Marketing at Original Grain, shares insights on how to find the right people to work with and offers tips on how to use interest-based targeting, discount codes, and price anchoring to increase conversion rates. He also discusses the imp...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, Jess Cervellon, Head of Customer Experience at Feastables, shares her insights on the future of customer experience, highlighting how it's the only place in the funnel where you can make an evangelist or an enemy for life. We discuss the post-purchase journey, the nex...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. On this special episode of "Adspend", in a live recording at SXSW 2023, we're joined by Mike Lee, Michael Shewmake and Rick Wittenbraker to discuss the importance of having a community-first brand, strategies for acquisition and retention, playing with chat-gpt scripts, Amazon, non-CBD products,...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, we're joined by Adam Robinson, Founder and CEO of  Retention.com , as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remo...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significan...

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox,  right here . Connect with us on social! 📲 Follow Triple Whale on Twitter -  https://twitter.com/triplewhale Follow Ash on Twitter -  https://twitter.com/ashvinmelwani Follow Rabah on Twitter -&nbsp...

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox,  right here . Connect with us on social! 📲 Follow Triple Whale on Twitter -  https://twitter.com/triplewhale Follow Ash on Twitter -  https://twitter.com/ashvinmelwani Follow Rabah on Twitter -&nbsp...

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox,  right here . Connect with us on social! 📲 Follow Triple Whale on Twitter -  https://twitter.com/triplewhale Follow Ash on Twitter -  https://twitter.com/ashvinmelwani Follow Rabah on Twitter -&nbsp...

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox,  right here . Connect with us on social! 📲 Follow Triple Whale on Twitter -  https://twitter.com/triplewhale Follow Ash on Twitter -  https://twitter.com/ashvinmelwani Follow Rabah on Twitter -&nbsp...

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox,  right here . Connect with us on social! 📲 Follow Triple Whale on Twitter -  https://twitter.com/triplewhale Follow Ash on Twitter -  https://twitter.com/ashvinmelwani Follow Rabah on Twitter -&nbsp...

Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox,  right here . Connect with us on social! 📲 Follow Triple Whale on Twitter -  https://twitter.com/triplewhale Follow Ash on Twitter -  https://twitter.com/ashvinmelwani Follow Rabah on Twitter -&nbsp...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Tony Christensen has created and optimized advertising campaigns for keynote speakers, conferences, and business owners around the world with budgets as high as the millions a month in advertising spend. He's a mad scientist when it comes to creating ads who prides himself on testing and optimiz...

Founder Dash is here, and it's free to use! Better understand your data and get started for free today. Sarah Levinger joins Rabah and Ash to break down holiday spending, new year trends, and consumer economy. Oh. And before we forget... Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox,&nbsp...