AdSpace by The Agency

Elise and Jackson are signing off as the hosts of AdSpace as they graduate from the University of Kansas this weekend. To close things out, we saved some of the best campaigns for last. From an Adidas short film we couldn’t stop watching to Canva’s absurd stunt that captured everyone’s attention, this week’s picks highlight how bold, unconventional creativity wins over Gen Z audiences. In ad and P...

This week, Jackson and Elise break down campaigns from Claire's and Skittles that appeal to all five of the senses. They’re also gearing up for the World Cup with Modelo’s latest spot, which prioritizes connection and culture over expensive stadium tickets. For this week’s social trend, Jackson and Elise dive into why John Summit, the DJ beloved by Gen Z, lit his Rimowa suitcase on fire last...

Fresh off their District 9 National Student Advertising Competition win, Elise and Jackson are back from hiatus with standout campaigns you won’t want to miss. First, Pinterest takes a bold, nostalgic turn with “How Did They Do It?," a campaign encouraging users to go offline. Then, they explore how On is evolving beyond performance wear into a cultural lifestyle brand with “Shape of Dreams.”...

In this week's episode, Elise and Jackson break down brands that just get it when it comes to Gen Z: NPR’s “For Your Right to Be Curious” campaign, Heineken’s “The Pub That Refused to Die,” and how Rhode always taps the latest “It Girl” at exactly the right time. Later, they tackle how social media managers can beat trend fatigue when our feeds become clogged with overdone trends. In Battle o...

For our very first audio/video episode, Elise and Jackson dive into ads that feel like cinema. From Adidas’ “Superstar” campaign to Saucony’s “The Runners” film and H&M’s ode to New York style, clever brands are moving from quick, social-friendly spots to long-form, artful stories that sell culture, not just a product. These are the cinematic campaigns sticking with Gen Z; Jackson and Elise un...

This week, Elise and Jackson discuss the unique channels brands are using to break through the noise and reach Gen Z both online and out of home. From the world's first digital thrift store on Roblox, to Dove's Reddit page, this week's campaigns make unexpected, yet authentic moves to gain Gen Z's loyalty.  Speaking of unexpected success, the hosts discuss eBay's purchase...

Jackson and Elise may be happily taken, but brands weren’t courting Gen Z couples this Valentine’s Day. Instead, they targeted singles with playful campaigns like “Bad Boyfriend Boot Camp,” promotions for Singles Awareness Day, and brand activations that allow scorned Gen Zs to name a rat after their toxic exes. In this episode, the hosts unpack why Gen Z is the “most single generation," and...

For a very special Super Bowl episode, Elise and Jackson rank the top 12, Big Game ads aimed at Gen Z . From Claude's jab at Open AI, to the "Kardashian Kurse," they break down why certain ads were a hit with Gen Z, and why others made them cringe.   Then, Elise and Jackson pit three beer brands against each other in Battle of the Brands to see which beer won the most Gen Z hearts d...

From breakup diamonds and Olympic tear‑jerkers to cursed betting streaks and a global Bad Bunny dance party, this episode of AdSpace dives into the boldest new campaigns trying to win Gen Z’s attention.  Elise and Jackson break down JCPenney’s “Ex‑Change” Valentine’s stunt, Hershey’s “Happiness is the Real Gold” Winter Olympics brand relaunch, Fanatics Sportsbook’s “Bet on Kendall” Super Bowl debu...

AdSpace is back from winter break, and Elise and Jackson are kicking off the new year with a stacked lineup of campaigns, headlines, and a battle of mocktails! In the Ad Update, they break down Instagram's new "Reels on TV" spot, Dove's Bridgerton season 4 collab "Let Them Talk," and Calvin Klein's Valentine's Day "Together in Our Calvins" campaign...

This week on AdSpace, Elise and Jackson unwrap the most talked-about campaigns of the holiday season; from Kyle MacLachlan as Nordstrom’s “Gifting Expert” to Coca-Cola’s eyebrow-raising AI holiday ad. They’re also unpacking the biggest headlines shaking up the ad world, including what the bidding war for Warner Bros. Discovery could mean for brands everywhere. Then, it’s time for a festive Battle...

In our very first episode of Ad Space , Elise and Jackson break down the week’s biggest advertising moments; from the backlash to Monster Energy’s new FLRT drink and American Eagle’s unexpected Martha Stewart holiday campaign to A24’s chaotic “Marty Supreme” hype. We cover the rise of “Black Friday Apologies,” major PR headlines including the Campbell Soup executive scandal and the Omnicom–IPG mer...