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Thank you to all the listeners that joined Taking Inventory this past year. We could not do this without your support and we’re more excited than ever about what’s still to come. Wishing you a wonderful 2024!   This week James and Daniel take a look at the past year, including launching Taking Inventory, publishing 37 episodes, hosting many incredible guests, announcements that changed the industr...

Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Following the acquisition Eric launched Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric...

In this episode of the Taking Inventory Podcast, Rohit Kulkarni, Managing Director at ROTH MKM, an investment bank, explains the process and game theory involved in evaluating public tech companies. He breaks down everything that goes into good analysis from financial models, buyer and supplier interviews, and even “battle testing” tech. We cover all of that and much more in this week’s episode. A...

In this special episode of 'Taking Inventory', Daniel Druger and James Borow are interviewed by the hosts of the Marketecture podcast. They talk about their ad tech startup, Market, their vision for an AI-driven future of marketing, and share their insights on topics from social commerce to retail media. Additionally, they discuss the inception of the 'Taking Inventory' podcast, the role of person...

In this episode of the Taking Inventory Podcast, Anish Dalal, CEO and Co-founder of Sapphire Studios, a performance content marketing agency, reveals the surprising power of user-generated content (UGC), especially on platforms like TikTok. Anish discusses Sapphire's strategy behind scripting successful UGC for clients, their innovative work using AI for scripting, the future of the creative space...

In this episode of Taking Inventory Podcast, we sit down with Ali Manning, co-founder and COO of the Chalice Custom Algorithms. Ali shares her insights about the power of AI in e-commerce and how custom algorithms empower brands to make more informed, real-time advertising decisions. She discusses the concept of data as a competitive advantage and the significant impact of AI on ad agencies. Also,...

Andrew Covato (Former Snap & Netflix Exec) and James Avery (CEO of Kevel) join for a special episode to talk all things retail media and measurement. Key topics include $AMZN playing nice with $SHOP/$META/$SNAP, where $TTD goes next, and how most ad platforms are ignoring the measurement realities of 2023.    ––––––––––––––––––––––– Where to find Andrew Covato: Linkedin : https://www.linkedin....

In this episode of the Taking Inventory, we welcome Ray Ghanbari, the CTO of Index Exchange. As an experienced technologist with a deep understanding of analytics and data-driven value creation, Ray shares his insights into the changing landscape of AdTech. The discussion covers topics including the role of AI in e-commerce marketing, the importance of transparency and efficiency in the AdTech eco...

This week, we spoke with Steven Rosenblatt, Co-Founder of Oceans Ventures. As an operator, he launched the iAd platform for Apple under Steve Jobs' leadership. Subsequently, he served as the President of Foursquare, where he spearheaded the company's transformation into a location data powerhouse. Steven shared his thoughts on the transition from ad industry leadership to professional investing an...

This week we talk with Ali Kashani, Co-Founder & CEO of Serve Robotics about the startup's journey from Postmates' special projects team to its acquisition by Uber, and spin-out, and how advertising is a key driver to lowering the costs of commerce.   ––––––––––––––––––––––– Where to find Ali Kashani: Linkedin : https://www.linkedin.com/in/alikashani/ — Where to find James and Daniel: LinkedIn...

EPISODE NOTE: This episode was recorded prior to the October 7, 2023 attack on Israel and the start of the Israel and Hamas war.   This week's guest: Jessica Yellin Jessica Yellin is the founder of News Not Noise, which brings news to people in new and engaging ways. She breaks down complicated issues, interviews experts, and answers questions with facts and context, all from the phone. Prior to t...

This week's guest: Oren Schauble Oren Schauble is a designer, content creator and entrepreneur. He was most recently the President of public CPG company, Unrivaled Brands. Prior to that, he worked as a product development and marketing executive specializing in regulated and luxury products. Today, Oren runs marketing at consumer electronics company Gel Blaster, writes a newsletter including Produ...

This week's guest: Jesse Pujji Jesse Pujii is a self-made entrepreneur who bootstrapped his first business, Ampush, into an 8-figure powerhouse. He's partnered with big brands like Uber and Hulu, and today, he's building Gateway X, a venture studio and investment company. You may also know Jesse from Twitter or LinkedIn where he shares lessons, insights and stories or through his podcast The Crazy...

This week's guest: Jackie Pimentel As Sr. Global Marketing Director, Jackie Pimentel oversees Creators, Reels, and Threads, with over 15 years of experience leading product marketing, monetization, and business operations teams at Meta as well as Pinterest. She is a strong advocate for the creator economy with deep expertise in reaching digital creators. Jackie is also a seasoned investor with a f...

Where to find @AdTechGod: Twitter: https://twitter.com/adtechgod LinkedIn: https://www.linkedin.com/company/adte... Join the AdTechGod Slack community: https://join.slack.com/t/adtechgodcom... ----------- Where to James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldru... Twitter: James: https://twitter.com/jamesborow Daniel: https:/...

This week's guest: Matan Bik Matan has spent his career helping advertisers, publishers and platforms make better use of data to power their marketing businesses. He started his career in the early days of ad tech at eXelate where he expanded their 3rd party data marketplace into one of the industry’s leading data management platforms. Helping to position the company for an acquisition by Nielsen,...

This week's guest: Peter Hamilton Peter Hamilton is the Senior Director of ad innovation at Roku. He was previously the CEO of TUNE, a global Mobile Measurement Partner that was a leader in performance and measurement across ad platforms including Facebook, Google, and many others. He has spent nearly 20 years in digital marketing and adtech. He is a Techstars mentor as well as an investor, adviso...

This week's guest: Alex Becker Alex Becker is the CMO and co-founder of Amuse, a cannabis delivery company that has raised over $60 million. Before Amuse, Alex founded the internet marketing company Highly Relevant and sold it to Wpromote. He was also the VP of Ecommerce and Product at the fashion brand Reformation and prior to that Alex served as the Head of Customer Acquisition & Retention a...

This week's guest: Alex Reynolds Alex Reynolds is the Co-founder and CEO of Vendelux, an AI-powered event intelligence platform trusted by event marketers and organizers from companies like Okta, Publicis,Paypal, and more. They help businesses discover the right B2B events, generate more leads, and measure ROI. Prior to founding Vendelux, Alex was the General Manager of Platform Solutions at Shutt...

This week's guest: Grant Cohen Grant is the Co-founder and Chief growth officer of Fan Controlled Sports and Entertainment, which runs Fan Controlled Football, and the recently announced Fan Controlled Hoops league. They tout team owners that include Quavo, Richard Sherman and Marshawn Lynch and former NFL players Johnny Manziel and Josh Gordon taking the field. Previously Grant was the global hea...

This week's guest: Eric Seufert Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Following the acquisition Eric launched Heracles Capital, an early-stage venture capital fund focuse...

This week's guest: Anthony Vennare Anthony Vennare, founder and CEO of Fitt Insider, the must-read newsletter that comes out every Tuesday and breaks down the most important developments impacting the business of fitness and wellness. Since founding Fitt Insider, Anthony and his brother and co-founder Joe, have expanded the business to include the Fitt Insider podcast, industry jobs board, and Fit...

This week's guest: Evan Prodromou Evan is one of the co-editors of ActivityPub and has spent more than 15 years working on distributed social network protocols. He ran an open-source social project called StatusNet, formerly chaired the W3C working group on Social Web standards, and is now the Director of Open Technology at Open Earth, where he builds digital architecture to scale climate action....

Conor McKenna is a partner at LUMA Partners, the leading investment bank focused on digital media and marketing. They’ve led some of the most notable M&A transactions in the space. They’re also famous for their LUMAscapes, which everyone from executives to students use to understand digital media and marketing ecosystems. At LUMA, Conor works across a range of focus areas including Ad Tech, CT...

James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk: “We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.” The guys discuss actions that T...