Alvaro Berrios

Ads Actually

Business EN ↓ 24 episodes

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

Author

Alvaro Berrios

Category

Business

Podcast website

alvaroberrios.com

Latest episode

Jun 3, 2026

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Episodes

Ep24: Performance Max for Lead Generation: Test Results (With Important Caveats!) 2026 03.06.2026

I've been testing Google Performance Max for lead generation - and I'm getting surprisingly GOOD results! But this is NOT a universal recommendation. Here's what worked, what to watch out for, and the critical caveats you need to know. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅G...

Ep23: Meta's AI CONNECTORS: Manage Ads from ANY AI Tool (ChatGPT, Claude & More!) 18.05.2026

Meta just announced AI Connectors - and this changes EVERYTHING! You can now create, manage, and analyze your Meta campaigns directly from ChatGPT, Claude, or any AI tool you already use. No coding, no API setup required! 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call In this groundbreaking announ...

Ep22: Best Google Ads Search Campaign Structure for 2026 (Updated Strategy for Maximum Results) 11.05.2026

Want to dominate Google Search in 2026? This complete guide reveals the BEST campaign structure for Google Search campaigns based on the latest platform updates and algorithm behavior. 🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅How to Set Up Meta Sales Campaigns (2026 Edition): 🎧Ep12: https...

Ep21: Meta Ads Budget Control Hack: Stop Videos From HOGGING Your Budget (Spending Limits Strategy) 01.05.2026

🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: https://www.alvaroberrios.com/schedule-a-call ✅How to Analyze Meta Data: 🎧Ep20: https://open.spotify.com/episode/3vld5oacgFbEbm42sL8mdJ?si=3o0ZF7jLQ9S3zxME_NvmFQ Struggling with certain ad types hogging all your budget? I discovered a game-changing strategy using Meta's ad spend limits that...

Ep20: How to Analyze Meta Data with Andromeda: Don't Turn Off 'Bad' Ads! (Hidden Funnel Behavior) 17.04.2026

🎯 Need help with ads management? If you're spending a minimum of $1,000/month, book a call here ✅: ⁠https://www.alvaroberrios.com/schedule-a-call⁠ ✅ Andromeda Guide: 🎧 Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw ⁠ 🎧 Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw ⁠...

Ep19: Meta's 'Describe Your Audience' Feature: AI Finds Your Perfect Customers (Revolutionary Update!) 08.04.2026

🎯Need help with ads management? If you're spending a minimum of $1,000/month, book a call here✅: ⁠https://www.alvaroberrios.com/schedule-a- call⁠ ✅Andromeda Guide: 🎧Ep7: Andromeda: ⁠https://open.spotify.com/episode/1vlTd7aXwdGiLeDfp8Qmvk?si=QX8FlwtsSiWV1WS69eZFPw⁠ 🎧Ep8: Andromeda Campaign Structure: ⁠https://open.spotify.com/episode/2JvnSrCvq80SQGTXB0X9I0?si=NpSJA8BESb6CUgy2LZMkcw⁠ 🎧Ep11...

Ep18: Meta Attribution Update: Link Clicks & Engaged Views Changed (Fewer Conversions!?) 12.03.2026

Meta just updated how they attribute conversions from link clicks and engaged views - and your conversion numbers are about to DROP. But don't panic! This is actually GOOD news for making better advertising decisions. In this critical update breakdown, discover: What changed with link click attribution in Meta How engaged view attribution now works differently Why you'll see fewer attribut...

Ep17: How to Calculate Your Breakeven ROAS for Ecommerce (Exact Formula + Step-by-Step Guide) 04.03.2026

Every ecommerce business needs to know their breakeven ROAS - but most calculate it WRONG! This complete tutorial shows you the exact formula and all the expenses you need to include for accurate calculations. In this essential financial guide, discover: The complete breakeven ROAS formula explained simply Every expense you MUST include in your calculations Common mistakes that lead to inaccurate...

Ep16: Meta AI Video Generator Tutorial: How to Create AI Videos (Step-by-Step First Look!) 25.02.2026

I FINALLY got access to Meta's AI video generator - and I'm walking you through the ENTIRE process! Watch as I create AI-generated video ads step-by-step using Meta's revolutionary new feature. In this hands-on tutorial, discover: Complete walkthrough of Meta's AI video generation tool How to access the feature in your ads account Step-by-step process to create your first AI video...

Ep15: Meta's Maximize Value of Conversions: When to Use It & How to Set It Up (Complete Guide) 18.02.2026

Confused about Meta's Maximize Value of Conversions bidding strategy? This complete guide shows you exactly what it is, when to use it, and how to set it up for optimal results. In this essential tutorial, discover: - What Maximize Value of Conversions actually does - How it differs from other bidding strategies - When you SHOULD use this setting (and when you shouldn't) - Step-by-step set...

Ep14: Meta's NEW AI Video Generator: Create Ad Videos with AI (Game-Changing Feature!) 10.02.2026

Video ads perform better. You know this. But creating them? That's expensive, time-consuming, and a pain if you don't have a big budget or a team. Not anymore. Meta just announced AI-generated videos are coming to their ads platform — and this is about to level the playing field for small businesses and bootstrapped advertisers. In this episode, you'll discover: How Meta's AI video...

Ep13: ChatGPT Ads Are HERE: What Advertisers Need to Know (Tested in USA Now!) 29.01.2026

OpenAI just started testing ads in ChatGPT in the United States - and this could be the biggest advertising opportunity since Google Ads launched! Here's everything advertisers need to know about this groundbreaking development. In this breaking news analysis, discover: How ChatGPT ads actually work and where they appear What the initial testing reveals about ad formats Why this is a MASSIVE o...

Ep12: How to Set Up Meta Sales Campaigns (2026 Edition) 23.01.2026

If you're running an ecommerce store or selling products online, this episode is your blueprint for setting up Meta sales campaigns that actually convert in 2026. The Andromeda algorithm handles things differently than the old system, and if you haven't updated your approach, your campaigns are probably struggling. In this step-by-step guide, you'll discover: The campaign structure tha...

Ep11: How to Set Up Meta Lead Campaigns (2026 Edition) 23.01.2026

Meta's Andromeda algorithm changed the game—and if you're still setting up lead campaigns the old way, you're leaving money on the table. In this episode, I walk you through the exact campaign structure, settings, and strategies that are working RIGHT NOW in 2026. No outdated advice, no guesswork—just what's actually performing. You'll learn: The ideal campaign structure for An...

Ep10: Year end Audit 08.01.2026

Before you launch into 2026, take time to conduct this essential year-end audit! Learn how to analyze your 2025 performance data to set yourself up for massive success in the new year. In this comprehensive audit framework, discover: - How to properly analyze your 2025 ad performance data - Funnel analysis techniques to identify revenue leaks - Honest assessment questions for evaluating your offer...

Ep9: Embrace AI 08.01.2026

The advertising landscape is changing FAST - and AI is no longer optional. If you're still hesitant about using AI in your marketing, this video is your wake-up call. In this honest and critical discussion, discover: - Why AI adoption is now mandatory, not optional - The competitive gap growing between AI users and non-users - Real examples of how AI is transforming advertising results - Commo...

Ep8: Andromeda Campaign Structure 17.12.2025

Want your Meta campaigns to THRIVE with the new Andromeda algorithm? This complete tutorial shows you exactly how to structure campaigns that work WITH the algorithm, not against it! In this step-by-step blueprint, discover: - The ideal campaign structure for Andromeda optimization - How to set up ad sets that align with the new algorithm - Creative strategies that Andromeda rewards - Targeting ap...

Ep7: Andromeda 10.12.2025

Over the last year, Meta has rolled out Andromeda - their latest algorithm update that's changing how ads are delivered and optimized! Every advertiser needs to understand what changed and how to adapt their campaigns. In this critical breakdown, discover: - What the Andromeda algorithm update actually changes - How this affects your current campaign performance - Key differences from the prev...

Ep6: Google Performance Max Part 2 02.12.2025

Ready to launch your Google Performance Max campaign? This complete step-by-step tutorial shows you EXACTLY how to set up Performance Max for optimal results from day one! In this comprehensive setup guide, discover: Complete walkthrough of every Performance Max setting Which settings to choose for best performance Critical settings to AVOID that kill campaign success Asset group optimization stra...

Ep5: Google Performance Max Part 1 25.11.2025

Google Performance Max: the campaign type everyone's talking about—and the one that confuses the hell out of most business owners. If you've looked at Performance Max and thought , "Where do I even start?" or "Why isn't this working?" —you're not alone. This is Part 1 of my Performance Max deep dive, where I simplify the chaos and show you exactly how to set it...

Ep4: The BEST Way To A/B Test In Meta 18.11.2025

You've heard it a million times: "You need to A/B test your ads!" But when you try it, you either get confusing results or no clear winner at all. Here's the truth: most people are testing wrong. And Meta's platform doesn't make it easy. Stop guessing. Start testing the right way. This episode will save you thousands in wasted ad spend. Whether you're just getting sta...

Ep3: Are Your Ads Generating New Instagram Followers? 11.11.2025

Meta just added a game-changing new metric that every advertiser needs to know about! You can now track Instagram Follows from ANY campaign objective - not just engagement campaigns. This reveals hidden growth happening in your ad campaigns! This isn't just vanity metrics - Instagram followers directly impact your organic reach, social proof, and long-term marketing success. Don't ignore t...

Ep2: How to Get Higher Quality Leads With Meta 04.11.2025

Getting clicks is easy. Getting leads that actually turn into customers? That's where most business owners lose money. If your Meta ads are attracting tire-kickers, freebie-seekers, or people who ghost after one message, this episode is your fix. Stop paying for leads that go nowhere. Tune in and learn how to attract people who are actually ready to buy. Whether you're just getting started...

Ep1: Welcome To Ads Actually! 28.10.2025

You're spending money on ads, but nothing seems to work the way it's supposed to. The "gurus" make it sound easy, but when you try their tactics, you're left confused and broke. Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad ca...

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