ADHD Entrepreneur Accelerator

My Ugliest Ad Won (And Ended My ADHD Idea Spin) I stood outside in front of my phone with a whiteboard full of badly drawn emojis, happy on Monday and totally crashed out by Friday. That rough one-minute video ended up beating every polished ad I made. This is the follow-up to my episode on the ADHD idea spin. I’d been going around and around on which framing to lead with: my Decide / Do / Sustain...

Sometimes a small change has a big impact. A new AEX member made one small change before a Toastmasters meeting, and he could feel the difference right away. During a webinar last week, Steve asked everyone to close their other windows and turn off alerts. The member took it to his next meeting: he minimized every browser window except the ones he needed, covered his desktop with a notes doc so he...

AI hands you back an hour. Then you spend it asking AI what to do next. A new study from Hubstaff found that most people using AI at work save at least an hour a week, and a third save four hours or more. But only about a quarter of them do anything useful with that time. Employees at least have a boss waiting to claim the hour. ADHD entrepreneurs don’t, so saved time drifts toward whatever’s new,...

If your schedule falls apart by Wednesday, it was probably built for a version of you that only shows up some of the time. One of Steve's AEX members asked him how to find the middle ground between a schedule that's too tight and rigid and one that's too loose to get anything done. Steve's answer starts with why ADHD schedules break: we plan for our 100% self, time blindness makes us overestimate...

When everything feels broken at once, it’s hard to know where to even begin. I’ve had 61 ADHD founders take my execution assessment, and 23 of them scored high challenge on all three parts of execution: Deciding, Doing and Sustaining. Eight of them maxed out on every part. In this episode I dig into what that means, why it feels like you have to fix everything at the same time, and why Doing is us...

ADHD brains can spin on an idea for years, trying to think their way to the right answer. Steve has been doing exactly that with his own messaging, and this week he's finally handing the decision to someone else: the market. For two years Steve has had two ways of describing what makes business hard for ADHD entrepreneurs. One is the three skills of Decide, Do, and Sustain. The other is the lived...

It took Steve three quizzes to get one that worked. The first two failed pretty badly, and if he'd judged quizzes by them, he would have written the whole channel off as dead. That's the kind of verdict your feed hands out every day. LinkedIn reach has collapsed, ad costs are rising, outreach is dead, and AI just killed whatever's next, while the shiny objects promise that the right quiz, webinar,...

Steve was diagnosed with ADHD at 54, tried medication, and found it didn't work for him. So he went back through every chapter of his entrepreneurial life and started seeing how ADHD had shaped each one. Four years later, he's distilled what he's learned into nine operating principles for ADHD entrepreneurs. This week he walks through all nine. The first is the foundation for everything else: supp...

You've got too many good ideas and no way to tell which one the market actually wants, and that's exactly the theme that came up most when Steve surveyed 60 ADHD entrepreneurs last month. Steve ran a live Game Plan Session and had attendees fill out an assessment beforehand on what's actually blocking them in their business. The biggest theme, by far: too many directions, too many good ideas, and...

You spent years succeeding on energy, interest, and effort alone. Then you hit a wall, and what you lost wasn't just your output. It was your trust in yourself. Steve digs into something he thinks doesn't get acknowledged enough in late-diagnosed ADHD entrepreneurs. Before diagnosis, most people succeed anyway, working harder than everyone around them without knowing why. Then midlife arrives, som...

Your ADHD brain thinks every idea deserves to happen right now, and that's exactly what makes deciding what to work on so hard. This week Steve breaks down why deciding, one of the three core challenges for ADHD entrepreneurs alongside doing and sustaining, is so cognitively expensive. ADHD brains don't rank ideas, they flatten them: everything feels equally urgent and equally important, all at on...

Steve wasn't diagnosed with ADHD until 54, which means he's still running into terms he would have qualified for decades earlier. This week's term is "twice exceptional," and it explains something a lot of late-diagnosed ADHD entrepreneurs will recognize: the same brain that built your early success can quietly turn into your biggest obstacle. Steve unpacks a recent conversation with a late-diagno...

You were all in on this project. Then life happened, and now your brain wants nothing to do with it. This week on ADHD Entrepreneur Accelerator, Steve digs into a pattern he's heard from entrepreneur after entrepreneur lately: hyperfocused on a project, pulled away by a health crisis or a client emergency, and when they finally circle back, the excitement is just gone. Steve breaks down why that h...

This episode is a little different. There's an old Zen story about a professor who visits a Zen master to learn about Zen. The master pours him tea - and keeps pouring after the cup is full. "Your mind is like this cup," the master says. "How can I teach you unless you first empty it?" For ADHD entrepreneurs, Steve argues, the teapot never stops pouring. New ideas, shiny business models, worries,...

Steve unpacks "quiet quitting" — the ADHD habit of walking away from campaigns and systems that are actually working — and shares the ritual that fixes it. In this episode, Steve covers: Why ADHD brains mistake "not novel" for "not working," and how that costs consistency in a business that rewards repeating what works. How Inevitable Drift shows up — losing sight of your Magnetic North, getting k...

ADHD brains have four time zones: now, not now, never, and forever. That's time blindness - and it's why so many ADHD entrepreneurs struggle to turn big ideas into steady progress. In this episode, Steve shares Monthly Quests: the framework members of the ADHD Entrepreneur Accelerator (AEX) use to zoom out from the week, stay tied to their bigger vision, and build momentum that compounds every mon...

In this episode, Steve breaks down the ADHD procrastination tax — the real cost, in money, time, and quality of life, of the shiny-object detours and distraction spirals that eat into work that should take a fraction of the time. Steve walks through a real example from his Focus Formula coaching cohort: a fractional consultant with three solid, well-paying clients whose work should only take 12 da...

Late diagnosed ADHD entrepreneur? Steve shares his own diagnosis story — decades of unexplained struggle, a career that looked like chaos from the outside, and finally understanding his ADHD brain at age 54. In this episode, Steve goes back to the beginning of his own ADHD journey — from a career he used to joke had "career ADD," through a successful exit, corporate burnout, and building a coachin...

Is Your Business Model a Mismatch for Your ADHD Brain? Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August , Founder of ADHD Entrepreneur Accelerator , helping late-diagnosed ADHD Entrepreneurs get out of overwhelm, reclaim their focus and build a business and life that feels free. In this episode, Steve explains that many ADHD entrepreneurs struggle not because their brains ar...

🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/the-four-agreements-evenmore-so-for-adhd-brains —------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August...

🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/enough-witht-he-productivity-porn-Its-about-progress ------------------------------------------------------------- Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve A...

🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/marks-ilverman —------------------------------------------------------------ In this episode of the ADHD Entrepreneur Accelerator Podcast, host Steve August talks with Mark J. Silve...

🔥 ADHD making business harder than it needs to be? Try these free resources: 🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/Solo-LettingGoOfProductivityShame –------------------------------------------------------------ Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August , Founder of...

Big announcement! The next cohort of my life-changing Focus Formula program starts June 2nd. In 6 weeks, you’ll build a system that works with your ADHD brain so you can focus on what matters, follow through consistently, and create calmer, more sustainable growth. If you’re ready to turn your brilliant chaos into momentum and freedom, apply now. Get all the details here: https://steveaugustcoachi...

Big announcement! The next cohort of my life-changing Focus Formula program starts June 2nd. In 6 weeks, you’ll build a system that works with your ADHD brain so you can focus on what matters, follow through consistently, and create calmer, more sustainable growth. If you’re ready to turn your brilliant chaos into momentum and freedom, apply now. Get all the details here: https://steveaugustcoachi...